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<\/h2>\n<\/h2>\nBefore now, the third question was\u00a0previously\u00a0a random interview-type behavioral question focused on a challenging moment in your personal or professional life (so each candidate received a different question). However, Kellogg has replaced question 3 of its video essays with a prompt that names momentous events of this year and pointedly asks how you\u2019ve responded.<\/p>\n
The good news is you\u2019re no longer fielding an unknown question and have time to prepare for all three. The bad news is that this new question is a doozy. Your challenge \u2013 and opportunity \u2013 is to respond in a way that\u2019s concise, meaningful and introspective.<\/p>\n
How to Tackle the Video Essay Questions <\/strong><\/p>\n The first video question asks you to \u2018introduce\u00a0yourself to the admissions committee\u2019 in the spirit of what you\u2019ll bring to future classmates and \u2018what\u00a0makes you, you?\u2019. The second drives at your career goals and \u2018why Kellogg.\u2019 The new third question, which speaks to your leadership potential, is asking for considerable introspection and sincerity:<\/p>\n \u201c2020 has been a year of seismic disruption \u2014 fighting the global COVID-19 pandemic, tragic deaths that have brought systemic racism and social justice issues to the forefront of long overdue conversations, and economic and political divides that are growing deeper and deeper. How has this unprecedented year challenged you and how have you faced that challenge?\u201d<\/em><\/p>\n<\/blockquote>\n Consider the video essays a huge opportunity to showcase your personality and character. Remember that Kellogg wants to learn something new<\/strong> about you (meaning, prepare some fresh material and don\u2019t regurgitate examples from your written essays.)<\/p>\n As you prepare,\u00a0imagine how to convey what\u2019s not obvious in your resume, credentials or LinkedIn profile. What will\u00a0help make your application sticky and memorable? Again, reflect on the story you want to tell and offer\u00a0a dimension that might be missing.<\/p>\n<\/blockquote>\n Play with ways to take advantage of the medium itself in your storytelling. Among my favorite efforts at\u00a0a \u2018introduce yourself\u2019 video response was from a candidate who gave a brief viola performance, then\u00a0used an element of the instrument itself as a metaphor to convey his personality and interpersonal\u00a0style.<\/p>\n As you reflect on possible responses to the new third question, consider: What meaning can be discerned from your story and what does it say about you and who you are as a leader?\u00a0How might the qualities that are most important to Kellogg be reflected in your response? Considered self-reflection is the key to delivering something that\u2019s both meaningful and distinctive. As you do, keep your audience in mind \u2013 this is a business school essay after all, and your words are directed to the MBA admissions committee.<\/p>\n 1. Plan your answers.\u00a0<\/strong>Jot down a few bullets or talking points or outline a quick structure, e.g.,\u00a0main answer and supporting examples. But avoid overly scripting \u2013 you want to appear fluid and\u00a0natural on camera.<\/p>\n 2. Stand for more energy.<\/strong><\/p>\n 3. Record yourself when you practice.\u00a0<\/strong>What type of impression are you giving off? Are you\u00a0friendly and approachable? Would others feel comfortable working with you?<\/p>\n 4. Don\u2019t forget to smile.\u00a0<\/strong>When you enjoy yourself, it shines through and makes a connection with\u00a0the viewer (you\u2019re on camera, after all).<\/p>\n 5. Visualize success.\u00a0<\/strong>Ask yourself, if the person reviewing my video essay takes nothing else, what\u00a0is the number one thing I want them to remember about me?<\/p>\n Kellogg takes great pride in identifying candidates who have really self-reflected on what they want, how Kellogg will get them there and how their aspirations support a\u00a0broader vision for having a positive impact. Nearly every aspect of the Kellogg application has some component geared toward discerning if a\u00a0candidate is the right fit.<\/p>\n For advice on how to tackle the written essays, view our related post: Kellogg MBA Essays: Strategy & Tips<\/a><\/strong>.\u00a0You can also view our MBA Admissions Essay Masterclass featuring Kellogg along with MIT Sloan, Chicago Booth & Columbia.<\/p>\n<\/p>\n You can also view\u00a0other MBA Essay Masterclasses<\/a>\u00a0in our series on Fortuna\u2019s YouTube channel.<\/p>\n William Kotas<\/a> is an MBA admissions consultant at\u00a0Fortuna Admissions<\/a>, as well as a former Kellogg<\/em>\u00a0Director and Kellogg MBA Alum. For a candid assessment of your chances of admission<\/em>\u00a0success at a top MBA program, sign up for\u00a0a free consultation<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Kellogg asks each applicant to complete a video essay component after submitting its MBA application.\u00a0This year \u2013 for the first time \u2013 the school gives you all three questions upfront.…<\/p>\n","protected":false},"author":160,"featured_media":0,"comment_status":"open","ping_status":"1","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,1831,775,243],"tags":[],"class_list":["post-49816","post","type-post","status-publish","format-standard","hentry","category-mba","category-fortuna-admissions","category-admission-consultants","category-blog","entry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/gmatclub.com\/blog\/wp-json\/wp\/v2\/posts\/49816","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gmatclub.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gmatclub.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gmatclub.com\/blog\/wp-json\/wp\/v2\/users\/160"}],"replies":[{"embeddable":true,"href":"https:\/\/gmatclub.com\/blog\/wp-json\/wp\/v2\/comments?post=49816"}],"version-history":[{"count":0,"href":"https:\/\/gmatclub.com\/blog\/wp-json\/wp\/v2\/posts\/49816\/revisions"}],"wp:attachment":[{"href":"https:\/\/gmatclub.com\/blog\/wp-json\/wp\/v2\/media?parent=49816"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gmatclub.com\/blog\/wp-json\/wp\/v2\/categories?post=49816"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gmatclub.com\/blog\/wp-json\/wp\/v2\/tags?post=49816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
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5 Top Tips to Performing Well on the Video Essays<\/strong><\/h3>\n
How to Tackle the Written Essays\u00a0<\/strong><\/h3>\n
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