{"id":66308,"date":"2026-01-23T13:00:51","date_gmt":"2026-01-23T20:00:51","guid":{"rendered":"https:\/\/gmatclub.com\/blog\/?p=66308"},"modified":"2026-01-13T06:09:23","modified_gmt":"2026-01-13T13:09:23","slug":"london-business-school-video-essay-the-two-question-format-post-interview-invite","status":"publish","type":"post","link":"https:\/\/gmatclub.com\/blog\/london-business-school-video-essay-the-two-question-format-post-interview-invite\/","title":{"rendered":"London Business School Video Essay: The Two-Question Format Post-Interview Invite"},"content":{"rendered":"

\"London<\/a><\/p>\n

London Business School takes a distinctive approach to video essays. Unlike most top MBA programs that include video components in the initial application, LBS administers its video essay only after you receive an interview invitation.<\/span><\/p>\n

This timing creates unique strategic implications. <\/span>By the time you access the video essay, the admissions committee has already reviewed your complete application and determined you're competitive for admission. They know your professional background, your goals, and what you've claimed about yourself in your essays<\/b>. The video essay serves as a validation mechanism to confirm that the person on screen matches the candidate they encountered on paper.<\/span><\/p>\n

The format is deceptively straightforward: two questions, one fixed and one random, with 40 seconds of preparation and 90 seconds of response time for each<\/b>. The simplicity is intentional. With only two questions total, every word matters. You cannot rely on subsequent questions to clarify or expand on your points. These two responses represent your entire opportunity to bring your application to life.<\/span><\/p>\n

This guide breaks down how LBS uses the video essay in their evaluation process, explains what makes their fixed question approach different from other schools, and<\/span> provides a preparation framework designed specifically for the post-interview timing.<\/b><\/p>\n

Understanding the Post-Interview Timing Strategy<\/b><\/h2>\n

Most applicants must complete their video essay invitation within approximately two weeks after getting their interview invite. The deadline appears in the email from LBS admissions that <\/span>invites you to interview<\/span><\/a>, giving you a defined window to complete both questions.<\/span><\/p>\n

This post-interview timing means the admissions committee uses the video essay differently from schools that incorporate it in initial applications<\/b>. At the application stage, video essays help committees decide who to interview. At LBS, the video essay helps committees decide who to admit among candidates who have already cleared the interview bar.<\/span><\/p>\n

The strategic implications:<\/span><\/p>\n