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# A key decision required of advertising managers

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Intern
Joined: 23 Mar 2018
Posts: 13

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24 Aug 2018, 06:48
hassu13 wrote:
Can anyone pl explain me my the answer for Q.12 is B.
I thought it to be A. If we could easily grasp the message of the advertiser then their would be no question of mistrust and resentment, the features which are discussed in the second paragraph

The answer is B because the question asks about 'each of the following is mentioned EXCEPT'', the other four are explicitly stated in the passage hence only B left
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Joined: 17 Sep 2016
Posts: 251

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04 Sep 2018, 05:31
Quote:
RC00492-06 It can be inferred from the passage that one situation in which the boomerang effect often occurs is when consumers

A) have been exposed to forceful claims that are diametrically opposed to those in an advertiser’s message

B) have previous self-generated beliefs or conclusions that are readily accessible from memory

C) are subjected to advertising messages that are targeted at specific markets to which those consumers do not belong

D) are confused regarding the point of the advertiser’s message

E) come to view the advertiser’s message with suspicion

Hi mikemcgarry, GMATNinjaTwo, GMATNinja, MagooshExpert Carolyn,
sayantanc2
VeritasPrepKarishma

I genuinely need you experts help.
I doubt A, if customers are exposed to claims that oppose advertisers' ones, then they believe the oppositing claims, then they distrust advetisers' claims,
why A is incorrect?

Have a nice day
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Joined: 17 Sep 2016
Posts: 251

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04 Sep 2018, 05:33
Quote:
RC00492-06 It can be inferred from the passage that one situation in which the boomerang effect often occurs is when consumers

A) have been exposed to forceful claims that are diametrically opposed to those in an advertiser???s message

B) have previous self-generated beliefs or conclusions that are readily accessible from memory

C) are subjected to advertising messages that are targeted at specific markets to which those consumers do not belong

D) are confused regarding the point of the advertiser???s message

E) come to view the advertiser???s message with suspicion

Hi GMATNinjaTwo, GMATNinja, MagooshExpert Carolyn,
sayantanc2
VeritasPrepKarishma

I genuinely need you experts help.
I doubt A, if customers are exposed to claims that oppose advertisers' ones, then they believe the oppositing claims, then they distrust advetisers' claims,
why A is incorrect?

Have a nice day
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18 Sep 2018, 13:41
GMATNinja kindly correct the answer option 4, Question No.2.
The answer option D is It uses statements that are expressed very clearly
Please find the incorrect answer option in the screenshot taken for question No. 2
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26 Sep 2018, 07:34
A small change in Q2 Option D. Highlighted below

RaviChandra wrote:
A key decision required of advertising managers is whether a “hard-sell” or “soft-sell” strategy is appropriate for a specific target market. The hard-sell approach involves the use of direct, forceful claims regarding the benefits of the advertised brand over competitors’ offerings. In contrast, the soft-sell approach involves the use of advertising claims that imply superiority more subtly.

One positive aspect of the hard-sell approach is its use of very simple and straightforward product claims presented claims presented as explicit conclusions, with little room for confusion regarding the advertiser's message. However, some consumers may resent being told what to believe and some may distrust the message. Resentment and distrust often lead to counterargumentation and to boomerang effects where consumers come to believe conclusions diametrically opposed to conclusions endorsed in advertising claims. By contrast, the risk of boomerang erects is greatly reduced with soft-sell approaches. One way to implement the soft-sell approach is to provide information that implies the main conclusions the advertiser wants the consumer to draw, but leave the conclusions themselves unstated. Because consumers are invited to make up their own minds, implicit conclusions reduce the risk of resentment, distrust, and counterargumentation.

Recent research on consumer memory and judgement suggests another advantage of implicit conclusions. Beliefs or conclusions that are self-generated are more accessible from memory than beliefs from conclusions provided explicitly by other individuals, and thus have a greater impact on judgment and decision making. Moreover, self-generated beliefs are often perceived as more accurate and valid than the beliefs of others, because other individuals may be perceived as less knowledgeable, or may be perceived as manipulative or deliberately misleading.

Despite these advantages, implicit conclusions may mot always be more effective than explicit conclusions. One risk is that some consumers may fail to draw their own conclusions and thus miss the point of the message. Inferential activity is likely only when consumers are motivated and able to engage in effortful cognitive processes. Another risk is that some consumers may draw conclusions other than the one intended. Even if inferential activity is likely, there is no guarantee that consumers will follow the path provided by the advertiser. Finally, a third risk is that consumers may infer the intended conclusion but question the validity of their inference.
RC00492-01 It can be inferred from the passage that one reason an advertiser might prefer a hard-sell approach to a soft-sell approach is that

A) the risks of boomerang effects are minimized when the conclusions an advertiser wants the consumer to draw are themselves left unstated

B) counterargumentation is likely from consumers who fail to draw their own conclusions regarding an advertising claims

C) inferential activity is likely to occur even if consumers perceive themselves to be more knowledgeable than the individuals presenting product claims

D) research on consumer memory suggests that the explicit conclusions provided by an advertiser using hard-sell approach have a significant impact on decision making

E) the information presented by an advertiser using the soft-sell approach may imply different conclusions to different consumers
OA:E

RC00492-02 Each of the following is mentioned in the passage as a characteristic of the hard-sell approach EXCEPT

A) its overall message is readily grasped

B) it appeals to consumers' knowledge about the product

C)it makes to explicit claims that the advertised brand is superior to other brands

D) it makes explicit claims that the advertised brand is superior to other brands This should be as follows - It uses statements that are expressed very clearly.
E) it makes claims in the form of direct conclusions
OA:B

RC00492-03 It can be inferred from the passage that advertisers could reduce one of the risks discussed in the last paragraph if they were able to provide

B) information that implies the advertiser’s intended conclusion but leaves that conclusion unstated

C) subtle evidence that the advertised product is superior to that of competitors

D) information comparing the advertised product with its competitors

E) opportunity for consumers to generate their own beliefs or conclusions
OA:A

RC00492-04 The primary purpose of the passage is to

A) point out the risks involved in the use of a particular advertising strategy

B) make a case or the superiority of one advertising strategy over another

C) illustrate the ways in which two advertising strategies may be implemented

E) contrast the types of target markets for which two advertising strategies are appropriate
OA:D

RC00492-05 which of the following best describes the function of the sentence in lines 25-28(Because consumers are invited to make up their) in the context of the passage as a whole?

A) it reiterates a distinction between two advertising strategies that is made in the first paragraph

B) it explains how a particular strategy avoids a drawback described earlier in the paragraph

C) it suggests that a risk described earlier in the paragraph is less serious than some researchers believe it to be

D) it outlines why the strategy described in the previous sentence involves certain risks for an advertisement’s

E) it introduces an argument that will be refunded in the following paragraph
OA:B

RC00492-06 It can be inferred from the passage that one situation in which the boomerang effect often occurs is when consumers

A) have been exposed to forceful claims that are diametrically opposed to those in an advertiser’s message

B) have previous self-generated beliefs or conclusions that are readily accessible from memory

C) are subjected to advertising messages that are targeted at specific markets to which those consumers do not belong

D) are confused regarding the point of the advertiser’s message

E) come to view the advertiser’s message with suspicion
OA:E

RC00492-07 It can be inferred from the passage that the research mentioned in line 43 (Recent research on consumer memory and judgment) supports which of the following statements?

A) implicit conclusions are more likely to capture accurately the point of the advertiser’s message than are explicit conclusions.

B) Counterargument action is less likely to occur if an individual’s beliefs or conclusions are readily accessible from memory.

C) The hard-sell approach results in conclusions that are more difficult for the consumer to recall than are conclusions resulting from the soft-sell approach.

D) When the beliefs of others are presented as definite and forceful claims, they are perceived to be as accurate as self-generated beliefs.

E) Despite the advantages of implicit conclusions, the hard-sell approach involves fewer risks for the advertiser than does the soft-sell approach.
OA:C

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02 Oct 2018, 02:52
P1 - AM - HS/SS and why?
P2 - +/- for HS ; -ve of HS reduced in SS.
P3 - a syudy on decision making.
P4 - ss is advantageous; but risks are there.
main point - two type of approaches. good and bad for both are termed.

RC00492-01 It can be inferred from the passage that one reason an advertiser might prefer a hard-sell approach to a soft-sell approach is that
PT - something that is against ss or in favor of HS.

E) the information presented by an advertiser using the soft-sell approach may imply different conclusions to different consumers

---------------------------------

RC00492-02 Each of the following is mentioned in the passage as a characteristic of the hard-sell approach EXCEPT

A) its overall message is readily grasped - T
B) it appeals to consumers' knowledge about the product - F
C) it makes to explicit claims that the advertised brand is superior to other brands - T
D) it makes explicit claims that the advertised brand is superior to other brands - T
E) it makes claims in the form of direct conclusions - T

---------------------------------------------

RC00492-03 It can be inferred from the passage that advertisers could reduce one of the risks discussed in the last paragraph if they were able to provide
Despite these advantages, implicit conclusions may mot always be more effective than explicit conclusions. One risk is that some consumers may fail to draw their own conclusions and thus miss the point of the message. Inferential activity is likely only when consumers are motivated and able to engage in effortful cognitive processes. Another risk is that some consumers may draw conclusions other than the one intended. Even if inferential activity is likely, there is no guarantee that consumers will follow the path provided by the advertiser. Finally, a third risk is that consumers may infer the intended conclusion but question the validity of their inference.

A) motivation for consumers to think about the advertisement’s message - seems the best of the lot. as first risk will not rise. if consumer will think then he/she will draw a conclusion.
B) information that implies the advertiser’s intended conclusion but leaves that conclusion unstated - no; this one is a risk.
C) subtle evidence that the advertised product is superior to that of competitors - well this choice is irrelevant, As in this case possibility for any risk is equal.
D) information comparing the advertised product with its competitors - seems a risk to me. afterall one can infer anything.
E) opportunity for consumers to generate their own beliefs or conclusions - This is one of the risk .
--------------------------------------------

RC00492-04 The primary purpose of the passage is to

A) point out the risks involved in the use of a particular advertising strategy - not just risk.
B) make a case or the superiority of one advertising strategy over another - no
C) illustrate the ways in which two advertising strategies may be implemented - no
E) contrast the types of target markets for which two advertising strategies are appropriate - no

--------------------------------------------

RC00492-05 which of the following best describes the function of the sentence in lines 25-28(Because consumers are invited to make up their) in the context of the passage as a whole?

Because consumers are invited to make up their own minds, implicit conclusions reduce the risk of resentment, distrust, and counterargumentation.

B) it explains how a particular strategy avoids a drawback described earlier in the paragraph -

---------------------------------------------

RC00492-06 It can be inferred from the passage that one situation in which the boomerang effect often occurs is when consumers

Resentment and distrust often lead to counterargumentation and to boomerang effects where consumers come to believe conclusions diametrically opposed to conclusions endorsed in advertising claims.

However, some consumers may resent being told what to believe and some may distrust the message.

E) come to view the advertiser’s message with suspicion -

------------------------------------------------
RC00492-07 It can be inferred from the passage that the research mentioned in line 43 (Recent research on consumer memory and judgment) supports which of the following statements?
PT - self generated beliefs are better then those come from someone else.

C) The hard-sell approach results in conclusions that are more difficult for the consumer to recall than are conclusions resulting from the soft-sell approach. - Well, in HS whole thing is concluded by someone else, while in SS every conclusion is implemented by someone.
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05 Oct 2018, 00:08
bb and other moderators,
there is mistake in Question 2, where b) and c) state one answer choice. Please correct to avoid confusions, thanks@
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05 Oct 2018, 00:13
nigina93 wrote:
bb and other moderators,
there is mistake in Question 2, where b) and c) state one answer choice. Please correct to avoid confusions, thanks@

Could you please elaborate a bit?

B and C options in Q2 currently are as follows:
B) it appeals to consumers' knowledge about the product

C) it makes to explicit claims that the advertised brand is superior to other brands

They are not the same.
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WE: Accounting (Investment Banking)

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05 Oct 2018, 02:13
1
Bunuel wrote:
nigina93 wrote:
bb and other moderators,
there is mistake in Question 2, where b) and c) state one answer choice. Please correct to avoid confusions, thanks@

Could you please elaborate a bit?

B and C options in Q2 currently are as follows:
B) it appeals to consumers' knowledge about the product

C) it makes to explicit claims that the advertised brand is superior to other brands

They are not the same.

Bunuel,
my bad, not b) and c) but c) and d), please find the attached
Attachments

1233.png [ 22.65 KiB | Viewed 468 times ]

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Joined: 02 Sep 2009
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05 Oct 2018, 04:51
nigina93 wrote:
Bunuel wrote:
nigina93 wrote:
bb and other moderators,
there is mistake in Question 2, where b) and c) state one answer choice. Please correct to avoid confusions, thanks@

Could you please elaborate a bit?

B and C options in Q2 currently are as follows:
B) it appeals to consumers' knowledge about the product

C) it makes to explicit claims that the advertised brand is superior to other brands

They are not the same.

Bunuel,
my bad, not b) and c) but c) and d), please find the attached

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Thank you! Edited.
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24 Oct 2018, 11:06

Question #6

zoezhuyan wrote:
Quote:
RC00492-06 It can be inferred from the passage that one situation in which the boomerang effect often occurs is when consumers

A) have been exposed to forceful claims that are diametrically opposed to those in an advertiser’s message

B) have previous self-generated beliefs or conclusions that are readily accessible from memory

C) are subjected to advertising messages that are targeted at specific markets to which those consumers do not belong

D) are confused regarding the point of the advertiser’s message

E) come to view the advertiser’s message with suspicion

Hi mikemcgarry, GMATNinjaTwo, GMATNinja,MagooshExpert Carolyn, sayantanc2 VeritasPrepKarishma

I genuinely need you experts help.
I doubt A, if customers are exposed to claims that oppose advertisers' ones, then they believe the oppositing claims, then they distrust advetisers' claims,
why A is incorrect?

We're asked to pick the choice that presents a "boomerang effect" scenario that can be inferred from the passage. So let's recall how the author describes the boomerang effect:

...some consumers may resent being told what to believe and some may distrust the message. Resentment and distrust often lead to counterargumentation and to boomerang effects where consumers come to believe conclusions diametrically opposed to conclusions endorsed in advertising claims.

The author describes this process:
• A hard sell is presented to the consumer.
• The consumer resents being told what to believe or distrusts the message.
• That resentment and distrust then results in a boomerang effect, where the consumer believes a conclusion diametrically opposed to the one that was presented to them in the hard sell.

Compare this to the picture that (A) is painting:
• A consumer is exposed to a claim that is diametrically opposed to the hard sell.
• A hard sell is presented to that consumer.
• The consumer then experiences a boomerang effect? Huh?

The author defines a boomerang effect as an internal shift in the mind of the consumer, which is a result of resentment and distrust.

But choice (A) seems to define a boomerang effect as the outcome of some external persuasion separate from the advertiser's message. This is not supported by the passage, so we cannot accept it as an inference. That's why we eliminate (A).

I hope this helps!
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Re: A key decision required of advertising managers   [#permalink] 24 Oct 2018, 11:06

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