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A key decision required of advertising managers

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Intern
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Joined: 23 Mar 2018
Posts: 13
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Re: A key decision required of advertising managers  [#permalink]

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New post 24 Aug 2018, 07:48
hassu13 wrote:
Can anyone pl explain me my the answer for Q.12 is B.
I thought it to be A. If we could easily grasp the message of the advertiser then their would be no question of mistrust and resentment, the features which are discussed in the second paragraph


The answer is B because the question asks about 'each of the following is mentioned EXCEPT'', the other four are explicitly stated in the passage hence only B left
Senior Manager
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Re: A key decision required of advertising managers  [#permalink]

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New post 04 Sep 2018, 06:31
Quote:
RC00492-06 It can be inferred from the passage that one situation in which the boomerang effect often occurs is when consumers

A) have been exposed to forceful claims that are diametrically opposed to those in an advertiser’s message

B) have previous self-generated beliefs or conclusions that are readily accessible from memory

C) are subjected to advertising messages that are targeted at specific markets to which those consumers do not belong

D) are confused regarding the point of the advertiser’s message

E) come to view the advertiser’s message with suspicion

Hi mikemcgarry, GMATNinjaTwo, GMATNinja, MagooshExpert Carolyn,
sayantanc2
VeritasPrepKarishma

I genuinely need you experts help.
I doubt A, if customers are exposed to claims that oppose advertisers' ones, then they believe the oppositing claims, then they distrust advetisers' claims,
why A is incorrect?

Please elaborate.

Please ~~~

thanks in advance
Have a nice day
Senior Manager
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Posts: 275
Re: A key decision required of advertising managers  [#permalink]

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New post 04 Sep 2018, 06:33
Quote:
RC00492-06 It can be inferred from the passage that one situation in which the boomerang effect often occurs is when consumers

A) have been exposed to forceful claims that are diametrically opposed to those in an advertiser???s message

B) have previous self-generated beliefs or conclusions that are readily accessible from memory

C) are subjected to advertising messages that are targeted at specific markets to which those consumers do not belong

D) are confused regarding the point of the advertiser???s message

E) come to view the advertiser???s message with suspicion

Hi GMATNinjaTwo, GMATNinja, MagooshExpert Carolyn,
sayantanc2
VeritasPrepKarishma

I genuinely need you experts help.
I doubt A, if customers are exposed to claims that oppose advertisers' ones, then they believe the oppositing claims, then they distrust advetisers' claims,
why A is incorrect?

Please elaborate.

Please ~~~

thanks in advance
Have a nice day
Manager
Manager
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Joined: 14 Jul 2014
Posts: 104
Location: India
Concentration: Social Entrepreneurship, Strategy
GMAT 1: 620 Q41 V34
WE: Information Technology (Computer Software)
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Re: A key decision required of advertising managers  [#permalink]

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New post 18 Sep 2018, 14:41
GMATNinja kindly correct the answer option 4, Question No.2.
The answer option D is It uses statements that are expressed very clearly
Please find the incorrect answer option in the screenshot taken for question No. 2
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GMAT Club Bot
Re: A key decision required of advertising managers &nbs [#permalink] 18 Sep 2018, 14:41

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