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# A mail order company recently had a big jump in clothing

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Manager
Joined: 09 Jun 2011
Posts: 103
A mail order company recently had a big jump in clothing [#permalink]

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02 Sep 2011, 09:16
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74% (01:56) correct 26% (01:01) wrong based on 156 sessions

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A mail order company recently had a big jump in clothing sales after hiring a copywriter and a graphic artist to give its clothing catalog a magazinelike format designed to appeal to a more upscale clientele. The company is now planning to launch a housewares catalog using the same concept.

The company’s plan assumes that

(A) other housewares catalogs with magazinelike formats do not already exist
(B) an upscale clientele would be interested in a housewares catalog
(C) the same copywriter and graphic artist could be employed for both the clothing and housewares catalogs
(D) a magazinelike format requires a copywriter and a graphic artist
(E) customers to whom the old clothing catalog appealed would continue to make purchases from catalogs with the new format
Manager
Joined: 25 Sep 2010
Posts: 84
Schools: HBS, LBS, Wharton, Kelloggs, Booth
Re: A mail order company recently had a big jump in clothing [#permalink]

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29 Jan 2012, 05:29
IMO B.

(A) other housewares catalogs with magazinelike formats do not already exist. Irrelevant. Competition is not the issue here.
(B) an upscale clientele would be interested in a housewares catalog
(C) the same copywriter and graphic artist could be employed for both the clothing and housewares catalogs. WRONG. Only thing that needs to be the same is the CONCEPT.
(D) a magazinelike format requires a copywriter and a graphic artist.
(E) customers to whom the old clothing catalog appealed would continue to make purchases from catalogs with the new format. Irrelevant. talks about old and new clothing catalogs, not housewares catalog.

B and D are strong contenders, however, will choose D because success of the housewares catalog is not mentioned, so B need not be true.

Senior Manager
Status: May The Force Be With Me (D-DAY 15 May 2012)
Joined: 06 Jan 2012
Posts: 278
Location: India
Concentration: General Management, Entrepreneurship
Re: A mail order company recently had a big jump in clothing [#permalink]

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03 Feb 2012, 20:18
+1 B

Plz provide OA
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Senior Manager
Joined: 19 Apr 2011
Posts: 277
Schools: Booth,NUS,St.Gallon
Re: A mail order company recently had a big jump in clothing [#permalink]

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04 Feb 2012, 00:50
+1 for B
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Manager
Joined: 22 Sep 2011
Posts: 213
GMAT 1: 720 Q49 V40
Re: A mail order company recently had a big jump in clothing [#permalink]

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04 Feb 2012, 01:29
I'd go with B as well.
Intern
Joined: 07 Nov 2011
Posts: 31
Re: A mail order company recently had a big jump in clothing [#permalink]

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04 Feb 2012, 12:33
+1 for B
Senior Manager
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Location: India
Concentration: Strategy, Operations
GMAT 1: 520 Q42 V19
GMAT 2: 540 Q44 V21
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Re: A mail order company recently had a big jump in clothing [#permalink]

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03 Mar 2012, 18:53
Guys From B & D

I marked D as when we will negate it, it will attack the plan to launch house ware catalog
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Manager
Joined: 07 Dec 2011
Posts: 157
Location: India
Re: A mail order company recently had a big jump in clothing [#permalink]

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03 Mar 2012, 19:35
Clear B in my opinion

D is wrong because nowhere does the plan mention that the company would even use a copywriter and a graphic artist this time. They could very well try to do it themselves after seeing what the copywriter and artist did for the their clothing line.
Manager
Joined: 01 Nov 2010
Posts: 177
Location: Zürich, Switzerland
Re: A mail order company recently had a big jump in clothing [#permalink]

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04 Mar 2012, 13:21
+1 for B. Took 1 minute for me approx.
Manager
Joined: 28 Feb 2011
Posts: 56
Re: A mail order company recently had a big jump in clothing [#permalink]

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05 Mar 2012, 23:39
bholakc wrote:
A mail order company recently had a big jump in clothing sales after hiring a copywriter and a graphic artist to give its clothing catalog a magazinelike format designed to appeal to a more upscale clientele. The company is now planning to launch a housewares catalog using the same concept.

The company’s plan assumes that

(A) other housewares catalogs with magazinelike formats do not already exist
(B) an upscale clientele would be interested in a housewares catalog
(C) the same copywriter and graphic artist could be employed for both the clothing and housewares catalogs
(D) a magazinelike format requires a copywriter and a graphic artist
(E) customers to whom the old clothing catalog appealed would continue to make purchases from catalogs with the new format

on negating B and D
B ..an upscale clientele would NOT be interested in a housewares catalog. Hence there would be no subsequent jump in sales following launch of catalog. So conclusion ""company is now planning to launch a housewares catalog using the same concept" falls apart.

negating D
a magazine like format DOES NOT requires a copywriter and a graphic artist. It has no impact on conclusion whether company should launch a houseware catalog in magazine form to attract upscale clientele.

Manager
Status: exam is close ... dont know if i ll hit that number
Joined: 06 Jun 2011
Posts: 196
Location: India
GMAT Date: 10-09-2012
GPA: 3.2
Re: A mail order company recently had a big jump in clothing [#permalink]

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29 Aug 2012, 19:58
pretty much simple
question dont look like a gmat one..
not troubling which implies not gmat
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Manager
Joined: 04 Apr 2013
Posts: 150
Re: A mail order company recently had a big jump in clothing [#permalink]

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11 Apr 2013, 03:55
bholakc wrote:
A mail order company recently had a big jump in clothing sales after hiring a copywriter and a graphic artist to give its clothing catalog a magazinelike format designed to appeal to a more upscale clientele. The company is now planning to launch a housewares catalog using the same concept.

The company’s plan assumes that

(A) other housewares catalogs with magazinelike formats do not already exist
(B) an upscale clientele would be interested in a housewares catalog
(C) the same copywriter and graphic artist could be employed for both the clothing and housewares catalogs
(D) a magazinelike format requires a copywriter and a graphic artist
(E) customers to whom the old clothing catalog appealed would continue to make purchases from catalogs with the new format

Is E out of scope since the answer is talking about new format rather than new catalog?
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Re: A mail order company recently had a big jump in clothing [#permalink]

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11 Apr 2013, 14:25
bholakc wrote:
A mail order company recently had a big jump in clothing sales after hiring a copywriter and a graphic artist to give its clothing catalog a magazinelike format designed to appeal to a more upscale clientele. The company is now planning to launch a housewares catalog using the same concept.

The company’s plan assumes that

(A) other housewares catalogs with magazinelike formats do not already exist
(B) an upscale clientele would be interested in a housewares catalog
(C) the same copywriter and graphic artist could be employed for both the clothing and housewares catalogs
(D) a magazinelike format requires a copywriter and a graphic artist
(E) customers to whom the old clothing catalog appealed would continue to make purchases from catalogs with the new format

Is E out of scope since the answer is talking about new format rather than new catalog?

E implies current customers who buy clothing because of magazinelike catalog will keep buying clothing even when the clothing magazinelike catalog changes format.
E doesn't talk about potential customers who will buy housewares. E switches objects.
Clearly, E is out of scope.

Hope it helps.
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Manager
Joined: 22 Dec 2012
Posts: 116
Re: A mail order company recently had a big jump in clothing [#permalink]

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11 Apr 2013, 21:58
(A) other housewares catalogs with magazinelike formats do not already exist ->
This assumption is out of scope.

(B) an upscale clientele would be interested in a housewares catalog ->
Looks interesting, lets see if anything else is as interesting.

(C) the same copywriter and graphic artist could be employed for both the clothing and housewares catalogs ->
Well, again out of scope, the type of artists employed has nothing to do with the gist of the argument.

(D) a magazinelike format requires a copywriter and a graphic artist ->
This statement is talking more about the magazine formatting rather than the use of the format to woo audiences.

(E) customers to whom the old clothing catalog appealed would continue to make purchases from catalogs with the new format ->
This also can be analyzed. But then the statement ends with houseware catalog. And probably the stem is related to that instead of old clothing buyers..

B looks more convincing.

The NEGATION test on B - IF the company invests, say a million \$\$\$ in creating this fancy catalog, but fails to take into account its consumers'preferences, then it is wasting its resources. From the premise, it appears that the company is trying to make an appeal to upscale clientele. Clearly those folks need to be on the same page for the company's policy to be fruitful....
Re: A mail order company recently had a big jump in clothing   [#permalink] 11 Apr 2013, 21:58
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# A mail order company recently had a big jump in clothing

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