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# A mail order company recently had a big jump in clothing

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VP
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A mail order company recently had a big jump in clothing [#permalink]

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18 Sep 2004, 02:09
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A mail order company recently had a big jump in clothing sales after hiring a copywriter and a graphic artist to give its clothing catalog a magazine-like format designed to appeal to a more upscale clientele. The company is now planning to launch housewares catalog using the same concept.

The company's plan assumes that

A) other housewares catalogs with magazine-like formats do not already exist
B) an upscale clientele would be interested in a housewares catalog
C) the same copywriter and graphic artist could be employed for both the clothing and housewares catalogs
D) a magazine-like format requires a copywriter and a graphic artist
E) customers to whom the old clothing catalog appealed would continue to make purchases from catalogs with the new format
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18 Sep 2004, 05:56
B right on. If an upscale clientele is not interested in a houseware catalog, there is no point in making one and the argument falls apart.

It might be difficult to spot the answer at first but by doing lots of CR, the answer just begs you to be taken This is representative of a GMAT type question
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Best Regards,

Paul

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18 Sep 2004, 06:50
I am going ahead with E though B is a close contestant.

B is already there in the word 'using the same concept'. I donot see any requirement for that to be assumption. However, to have a jump(the main point, I believe) in sales, the existing customers should not be lost. Thus, E looks better.

Negate E - it means that some customer base is lost. So, we just cannot say whether they make any profits. Depends on the volume of business by upper class. Thus, the argument falls apart.

Negate B - An upscale clientele would not be interested in a housewares catalog. They may just have a look at the catalogue and still not buy any clothes. Does it give any assurance to sales jump? I donot think B is giving any assurance to sales.

Awaiting OA.

Antmavel wrote:
A mail order company recently had a big jump in clothing sales after hiring a copywriter and a graphic artist to give its clothing catalog a magazine-like format designed to appeal to a more upscale clientele. The company is now planning to launch housewares catalog using the same concept.

The company's plan assumes that

A) other housewares catalogs with magazine-like formats do not already exist
B) an upscale clientele would be interested in a housewares catalog
C) the same copywriter and graphic artist could be employed for both the clothing and housewares catalogs
D) a magazine-like format requires a copywriter and a graphic artist
E) customers to whom the old clothing catalog appealed would continue to make purchases from catalogs with the new format

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Awaiting response,

Thnx & Rgds,
Chandra

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18 Sep 2004, 14:25
mallelac wrote:

Negate B - An upscale clientele would not be interested in a housewares catalog. They may just have a look at the catalogue and still not buy any clothes.

That is JUST the assumption that the cataloge company makes - that is that customers would not only LOOK at the catalog (which can happen ONLY if they are interested) BUT ALSO go ahead and purchase.

B is my choice too.
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18 Sep 2004, 16:09
B for me too.

ETS has a lot of appealing parallel techniques like this. To generalize, "Doing A raises sales in X industry. So, if I do the same A in another industry Y, the sales will increase too".

Assumptions in such questions can be identified in the answer to following Qs:
- Is doing A in the new industry a viable method?
- Will there be a similat response to such a tactic in Y industry?
- Does the clientele represent the same group of people?
- Is the working process similar in both these industries?

(anything else?)
VP
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19 Sep 2004, 00:25
Paul wrote:
B right on. If an upscale clientele is not interested in a houseware catalog, there is no point in making one and the argument falls apart.

It might be difficult to spot the answer at first but by doing lots of CR, the answer just begs you to be taken This is representative of a GMAT type question

OA is B

However I found it difficult the first time I've seen this CR. It seems I am not very good at CR. As you know I got 27 on Verbal so I try to improve my skils everyday... For the information, I chose C which is totally out of scope in fact and even not discussed in the paragraph...
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19 Sep 2004, 04:30
C) author is never assuming that THE SAME copywriter and graphic artist could be employed.
E) author never mentioned that the catalog was targeted to THE SAME "old clothing catalog". He simply said that a similar upscale clientele will be attracted.

Agree that if you are not used to these kind of CRs, time constraint will make you pick an irrational answer. Happened to me often when I did seemingly easy CR question with PR last year... practice will give you keen eyes to spot the answers immediately. I would say that some CR questions from this forum are very hard and beyond what is tested by the GMAT. Do not worry too much if you get those wrong so as to lose confidence. However, as I was previously saying, this IS GMAT type and with practice, you can do it.
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Best Regards,

Paul

19 Sep 2004, 04:30
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