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A manager is hoping to reach a certain target for camera sales in his

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A manager is hoping to reach a certain target for camera sales in his  [#permalink]

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New post 23 Sep 2014, 13:06
3
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A
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C
D
E

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57% (02:15) correct 43% (02:17) wrong based on 769 sessions

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A manager is hoping to reach a certain target for camera sales in his store, which sells between 10 and 20 cameras a week. Typically, most cameras sold in any week are the less expensive economy models, and his store has sold relatively fewer of the more expensive, high-end cameras. The manager realizes that if, on average, three more cameras sold each week were high-end instead of economy models, the store would reach its target in sales. The manager prepares a detailed information sheet for the sales associates, outlining the numerous advantages of the high-end cameras over the economy cameras, and provides each sales associate with a portfolio of contrasting photos of the same images, showing the clearly superior image quality of the high-end cameras.

Which of the following, if true, would provide most support for the prediction that the detailed information sheet and photo portfolio given to sales associates will have its intended effect of allowing the store to reach its target in sales?

A) The only reason many customers buy the economy cameras is that they do not appreciate that the high-end cameras are significantly better.

B) The high end cameras can generate photographs of profession quality, such as those a portrait photographer might produce

C) The sales associates are already well informed about the capabilities of all the cameras, and often know detailed technical information about their circuitry.

D) Many people already have a basic camera on their smart phones, so if they are buying separate cameras in addition to what they already have, they are seeking an increase in image quality.

E) Camera stores that are part of the same national franchise in major metropolitan locations, like New York or Los Angeles, sell comparatively large numbers of the high end cameras.

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Re: A manager is hoping to reach a certain target for camera sales in his  [#permalink]

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New post 23 Sep 2014, 13:06
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I can easily eliminate B, C and E, as some are weakner and some OFS.

A and D have a tough contest.

Which one is addressing that High End Cameras has better quality Images then Economy Cameras.

D is a trap it fails to address why one should buy High end over economy, it is simply saying some has camera in mobiles they should buy High end Cameras. However it fails to address that those who have mobiles they can get all the high quality images Features in Economy Cameras. Hence D fails to distinguish and reason. This is Flawed.

A addresses this concern.
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Re: A manager is hoping to reach a certain target for camera sales in his  [#permalink]

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New post 23 Sep 2014, 15:36
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I read A only ,and I chose A :))))
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Re: A manager is hoping to reach a certain target for camera sales in his  [#permalink]

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New post 23 Sep 2014, 20:12
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the answer has to be A: The only reason many customers buy the economy cameras is that they do not appreciate that the high-end cameras are significantly better

D fails because D mentions that: Many people already have a basic camera on their smart phones, so if they are buying separate cameras in addition to what they already have, they are seeking an increase in image quality.---->the fact that people are seeking an increase in image quality can very well lead them to buy economic camera. no where it is written that the image quality of economic camera is bad, in fact it can very well be better than "image quality" of phone camera. the only thing mentioned in the passage is that "image quality" of high end camera is better than that of "economic camera" but then with D people can very be satisfied with "economic camera"
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Re: A manager is hoping to reach a certain target for camera sales in his  [#permalink]

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New post 28 Sep 2014, 05:35
IMO A..All other choices are out od scope of passgae.
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Re: A manager is hoping to reach a certain target for camera sales in his  [#permalink]

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New post 05 Nov 2016, 11:27
I fail to see the reason A is correct. If the customers do not appreciate greater quality and go for cheaper option, how would detailed information about superiority of more expensive cameras will make customers change their minds?
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Re: A manager is hoping to reach a certain target for camera sales in his  [#permalink]

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New post 05 Nov 2016, 21:41
v1801philip wrote:
I fail to see the reason A is correct. If the customers do not appreciate greater quality and go for cheaper option, how would detailed information about superiority of more expensive cameras will make customers change their minds?


Hi v1801philip
IMO it is A, because as the customers do not appreciate expensive cameras are better, showing them the proof of contrasting photos with clearly superior image quality of the high-end cameras will convince the customers.

Hope its clear.

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Re: A manager is hoping to reach a certain target for camera sales in his  [#permalink]

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New post 27 Jan 2017, 14:13
v1801philip wrote:
I fail to see the reason A is correct. If the customers do not appreciate greater quality and go for cheaper option, how would detailed information about superiority of more expensive cameras will make customers change their minds?



Maybe a little late :arrow: But the word "appreciate" has also the meaning "be aware of". If you look at this question again with this insight, answer A fits better as a conclusion
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Re: A manager is hoping to reach a certain target for camera sales in his  [#permalink]

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New post 04 Feb 2017, 09:13
aditya8062 wrote:
the answer has to be A: The only reason many customers buy the economy cameras is that they do not appreciate that the high-end cameras are significantly better

D fails because D mentions that: Many people already have a basic camera on their smart phones, so if they are buying separate cameras in addition to what they already have, they are seeking an increase in image quality.---->the fact that people are seeking an increase in image quality can very well lead them to buy economic camera. no where it is written that the image quality of economic camera is bad, in fact it can very well be better than "image quality" of phone camera. the only thing mentioned in the passage is that "image quality" of high end camera is better than that of "economic camera" but then with D people can very be satisfied with "economic camera"



D states that customer is looking for better image quality only with no stated consideration for the category to which a Camera might belong.

We know: Image quality from High end Camera > Image quality from Economic camera.

Why will the customer not buy High end Camera if Camera cost is irrelevant?

Could you please explain?
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Re: A manager is hoping to reach a certain target for camera sales in his  [#permalink]

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New post 08 Feb 2017, 12:00
puto wrote:
aditya8062 wrote:
the answer has to be A: The only reason many customers buy the economy cameras is that they do not appreciate that the high-end cameras are significantly better

D fails because D mentions that: Many people already have a basic camera on their smart phones, so if they are buying separate cameras in addition to what they already have, they are seeking an increase in image quality.---->the fact that people are seeking an increase in image quality can very well lead them to buy economic camera. no where it is written that the image quality of economic camera is bad, in fact it can very well be better than "image quality" of phone camera. the only thing mentioned in the passage is that "image quality" of high end camera is better than that of "economic camera" but then with D people can very be satisfied with "economic camera"



D states that customer is looking for better image quality only with no stated consideration for the category to which a Camera might belong.

We know: Image quality from High end Camera > Image quality from Economic camera.

Why will the customer not buy High end Camera if Camera cost is irrelevant?

Could you please explain?




Hi,
You are assuming it as real life situation. In argument nowhere mentioned the quality of phone's camera , so the buyer can feel that economic camera is better than the phone camera and the person will be willing to spend extra bucks. In Option D too much outside Info which argument doesn't care. Whereas Option A shows why photo quality shown by contrasting the images from economic camera and high end camera will clear the doubts of the people who thinks high end camera picture quality is overrated. Option A justifies why the action taken by manager will be success to the sale of high end cameras ( as question wants us to justify).
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Re: A manager is hoping to reach a certain target for camera sales in his  [#permalink]

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New post 08 Feb 2017, 12:23
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anje29 wrote:
puto wrote:
aditya8062 wrote:
the answer has to be A: The only reason many customers buy the economy cameras is that they do not appreciate that the high-end cameras are significantly better

D fails because D mentions that: Many people already have a basic camera on their smart phones, so if they are buying separate cameras in addition to what they already have, they are seeking an increase in image quality.---->the fact that people are seeking an increase in image quality can very well lead them to buy economic camera. no where it is written that the image quality of economic camera is bad, in fact it can very well be better than "image quality" of phone camera. the only thing mentioned in the passage is that "image quality" of high end camera is better than that of "economic camera" but then with D people can very be satisfied with "economic camera"



D states that customer is looking for better image quality only with no stated consideration for the category to which a Camera might belong.

We know: Image quality from High end Camera > Image quality from Economic camera.

Why will the customer not buy High end Camera if Camera cost is irrelevant?

Could you please explain?




Hi,
You are assuming it as real life situation. In argument nowhere mentioned the quality of phone's camera , so the buyer can feel that economic camera is better than the phone camera and the person will be willing to spend extra bucks. In Option D too much outside Info which argument doesn't care. Whereas Option A shows why photo quality shown by contrasting the images from economic camera and high end camera will clear the doubts of the people who thinks high end camera picture quality is overrated. Option A justifies why the action taken by manager will be success to the sale of high end cameras ( as question wants us to justify).


Thanks. I find it difficult to determine how much is too much and end up picking the more radical of only two worthy answer choices.
Any tip other than to keep the premise and conclusion link in mind while deciding the answer is appreciated.
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A manager is hoping to reach a certain target for camera sales in his  [#permalink]

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New post 08 Feb 2017, 12:56
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Quote:
Thanks. I find it difficult to determine how much is too much and end up picking the more radical of only two worthy answer choices.
Any tip other than to keep the premise and conclusion link in mind while deciding the answer is appreciated.


Yes I understand your situation. This will be improved with practice :) . Before jumping to answers read and think about argument , keeping in mind (what question is asking ) , to paraphrase what is missing to reach the conclusion or what else can help to reach the conclusion . Happy Learning!
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Re: A manager is hoping to reach a certain target for camera sales in his  [#permalink]

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New post 03 Aug 2018, 05:42
v1801philip wrote:
I fail to see the reason A is correct. If the customers do not appreciate greater quality and go for cheaper option, how would detailed information about superiority of more expensive cameras will make customers change their minds?

The meaning of appreciate in this sentence is "believe". The customers don't believe that the more expensive cameras take better quality pictures. If the customers were provided a comparison of quality, then they would purchase the expensive camera.
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Re: A manager is hoping to reach a certain target for camera sales in his  [#permalink]

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New post 13 Aug 2018, 05:09

Official Explanation


The credited answer is (A). If many customers choose the economic camera over the high-end models only because they don't appreciate what the latter can do, then evidence about what those high-end cameras can do would change their purchase choices.

Choice (B) is tempting, but we can imagine many camera buyers saying, "Well, it's great the high-end cameras produces professional quality photos, but I'm not a professional photographer. Why should I spend more money for that?" In other words, this choice tells us more about the camera, but does not address the crucial information about what motivates buyers. Choice (B) is incorrect.

It's great that the sales folks are well informed, but in and of itself, this doesn't tell us whether customers will want to buy these cameras. Choice (C) is incorrect.

Choice (D) is tempting, but we don't know whether the economy cameras provide enough of an improvement over smart-phone cameras. In other words, if the economy cameras are good enough, perhaps folks wouldn't buy the high-end cameras. The passage does not address this point, so we have no way to decide. Choice (D) is incorrect.

This tells about the sales of stores in a national franchise. This is a totally different situation, and tells us nothing about whether this particular manager's strategy will be successful. Choice (E) is irrelevant, so it is incorrect.
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