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# A marketing expert, consulted by the management of a major

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Manager
Joined: 14 May 2014
Posts: 69
Location: India
GMAT 1: 680 Q49 V31
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18 Jun 2016, 09:00
ChiGMAT wrote:
A marketing expert, consulted by the management of a major fashion brand, suggested that the use of an internationally famous sports professional as a model in the clothing company's upcoming advertising campaign would spur public interest and, consequently, increase sales. A significant implication of such a decision would be the conscious or unconscious association of the sports professional's personality with the fashion brand, as seen by the consumers. The management of the fashion brand would be ill-advised to employ the sports professional, however, as a poll conducted amongst the region's top sports analysts reveals that the team for which the sports professional in question plays is not likely to have success in the upcoming season.

The answer should be Option C based on the following reasoning:

The first statement is the position of the consultant. The second statement is the position taken by the argument, which contradicts the position taken by the consultant. Keeping that in mind:

A. The first is a proposed plan of action supported by the position defended in the argument; the second is an opinion that supports that position. Incorrect is the position is opposed by the argument.
B. The first is a suggestion of a potential cause-and-effect relationship; the second is evidence that disproves the accuracy of that suggestion. The second does not really disprove but gives another position.
C. The first is a claim, the accuracy of which is criticized by the argument's position; the second is a judgment offered as support for that position. Correct!
D. The first identifies the primary logic that forms the basis of the argument's position; the second challenges that logic. The first statement is not the position of the argument.
E. The first is a theory that forms the basis of a certain strategy; the second is an explanation for why that theory is correct. Definitely wrong because it goes against the first statement.

Hope this helps

I have to disagree with you
the management of a major fashion brand, suggested that the use of an internationally famous sports professional as a model in the clothing company's upcoming advertising campaign would spur public interest

when you see this, its an opinion and not a fact. While option C says that its a claim=fact.
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Re: A marketing expert, consulted by the management of a major  [#permalink]

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21 Aug 2017, 17:24
nafishasan60 wrote:
A marketing expert, consulted by the management of a major fashion brand, suggested that the use of an internationally famous sports professional as a model in the clothing company's upcoming advertising campaign would spur public interest and, consequently, increase sales. A significant implication of such a decision would be the conscious or unconscious association of the sports professional's personality with the fashion brand, as seen by the consumers. The management of the fashion brand would be ill-advised to employ the sports professional, however, as a poll conducted amongst the region's top sports analysts reveals that the team for which the sports professional in question plays is not likely to have success in the upcoming season.

In the argument given, the two portions in boldface play which of the following roles?

(A) The first is a proposed plan of action supported by the position defended in the argument; the second is an opinion that supports that position.
(B) The first is a suggestion of a potential cause-and-effect relationship; the second is evidence that disproves the accuracy of that suggestion.
(C) The first is a claim, the accuracy of which is criticized by the argument's position; the second is a judgment offered as support for that position.
(D) The first identifies the primary logic that forms the basis of the argument's position; the second challenges that logic.
(E) The first is a theory that forms the basis of a certain strategy; the second is an explanation for why that theory is correct.

“the use of an internationally famous sports professional as a model in the clothing company's upcoming advertising campaign would spur public interest” is clearly a claim, and it is criticized by the argument. However, Choice C maintains that “the accuracy of which [this claim] is criticized by the argument's position”. The argument criticizes the claim by stating that it the team “is not likely to have success in the upcoming season” and thus is not a good strategy. The argument does not question the accuracy of the first boldface statement – “would spur public interest.
So, the argument criticizes the claim, but not the accuracy of the claim.

I would go for B
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Re: A marketing expert, consulted by the management of a major &nbs [#permalink] 21 Aug 2017, 17:24

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