It is currently 22 Nov 2017, 04:29

Close

GMAT Club Daily Prep

Thank you for using the timer - this advanced tool can estimate your performance and suggest more practice questions. We have subscribed you to Daily Prep Questions via email.

Customized
for You

we will pick new questions that match your level based on your Timer History

Track
Your Progress

every week, we’ll send you an estimated GMAT score based on your performance

Practice
Pays

we will pick new questions that match your level based on your Timer History

Not interested in getting valuable practice questions and articles delivered to your email? No problem, unsubscribe here.

Close

Request Expert Reply

Confirm Cancel

Events & Promotions

Events & Promotions in June
Open Detailed Calendar

A marketing expert, consulted by the management of a major

  new topic post reply Question banks Downloads My Bookmarks Reviews Important topics  
Author Message
TAGS:

Hide Tags

Non-Human User
User avatar
Joined: 01 Oct 2013
Posts: 10129

Kudos [?]: 270 [0], given: 0

Premium Member
Re: marketing expert [#permalink]

Show Tags

New post 04 Jun 2016, 07:50
Hello from the GMAT Club VerbalBot!

Thanks to another GMAT Club member, I have just discovered this valuable topic, yet it had no discussion for over a year. I am now bumping it up - doing my job. I think you may find it valuable (esp those replies with Kudos).

Want to see all other topics I dig out? Follow me (click follow button on profile). You will receive a summary of all topics I bump in your profile area as well as via email.

Kudos [?]: 270 [0], given: 0

Manager
Manager
avatar
B
Joined: 12 Jan 2016
Posts: 72

Kudos [?]: 24 [0], given: 71

Location: United States
Concentration: Operations, General Management
GMAT 1: 690 Q49 V35
GPA: 3.5
WE: Supply Chain Management (Consumer Electronics)
Re: marketing expert [#permalink]

Show Tags

New post 17 Jun 2016, 18:41
jaskarn singh wrote:
A marketing expert, consulted by the management of a major fashion brand, suggested that the use of an internationally famous sports professional as a model in the clothing company's upcoming advertising campaign would spur public interest and, consequently, increase sales. A significant implication of such a decision would be the conscious or unconscious association of the sports professional's personality with the fashion brand, as seen by the consumers. The management of the fashion brand would be ill-advised to employ the sports professional, however, as a poll conducted amongst the region's top sports analysts reveals that the team for which the sports professional in question plays is not likely to have success in the upcoming season.

In the argument given, the two portions in boldface play which of the following roles?

A. The first is a proposed plan of action supported by the position defended in the argument; the second is an opinion that supports that position.
B. The first is a suggestion of a potential cause-and-effect relationship; the second is evidence that disproves the accuracy of that suggestion.
C. The first is a claim, the accuracy of which is criticized by the argument's position; the second is a judgment offered as support for that position.
D. The first identifies the primary logic that forms the basis of the argument's position; the second challenges that logic.
E. The first is a theory that forms the basis of a certain strategy; the second is an explanation for why that theory is correct.



Why not B? I was stuck between B and C and I finally ended up choosing B. :-(

Kudos [?]: 24 [0], given: 71

Manager
Manager
User avatar
Joined: 14 May 2014
Posts: 74

Kudos [?]: 7 [0], given: 296

Location: India
GMAT 1: 680 Q49 V31
GPA: 3.44
Re: marketing expert [#permalink]

Show Tags

New post 18 Jun 2016, 09:00
ChiGMAT wrote:
jaskarn singh wrote:
A marketing expert, consulted by the management of a major fashion brand, suggested that the use of an internationally famous sports professional as a model in the clothing company's upcoming advertising campaign would spur public interest and, consequently, increase sales. A significant implication of such a decision would be the conscious or unconscious association of the sports professional's personality with the fashion brand, as seen by the consumers. The management of the fashion brand would be ill-advised to employ the sports professional, however, as a poll conducted amongst the region's top sports analysts reveals that the team for which the sports professional in question plays is not likely to have success in the upcoming season.


The answer should be Option C based on the following reasoning:

The first statement is the position of the consultant. The second statement is the position taken by the argument, which contradicts the position taken by the consultant. Keeping that in mind:

A. The first is a proposed plan of action supported by the position defended in the argument; the second is an opinion that supports that position. Incorrect is the position is opposed by the argument.
B. The first is a suggestion of a potential cause-and-effect relationship; the second is evidence that disproves the accuracy of that suggestion. The second does not really disprove but gives another position.
C. The first is a claim, the accuracy of which is criticized by the argument's position; the second is a judgment offered as support for that position. Correct!
D. The first identifies the primary logic that forms the basis of the argument's position; the second challenges that logic. The first statement is not the position of the argument.
E. The first is a theory that forms the basis of a certain strategy; the second is an explanation for why that theory is correct. Definitely wrong because it goes against the first statement.

Hope this helps :)



I have to disagree with you
the management of a major fashion brand, suggested that the use of an internationally famous sports professional as a model in the clothing company's upcoming advertising campaign would spur public interest

when you see this, its an opinion and not a fact. While option C says that its a claim=fact.

Kudos [?]: 7 [0], given: 296

Manager
Manager
User avatar
B
Status: GMAT Coach
Joined: 05 Nov 2012
Posts: 130

Kudos [?]: 44 [0], given: 17

Location: Peru
GPA: 3.98
Re: A marketing expert, consulted by the management of a major [#permalink]

Show Tags

New post 21 Aug 2017, 17:24
nafishasan60 wrote:
A marketing expert, consulted by the management of a major fashion brand, suggested that the use of an internationally famous sports professional as a model in the clothing company's upcoming advertising campaign would spur public interest and, consequently, increase sales. A significant implication of such a decision would be the conscious or unconscious association of the sports professional's personality with the fashion brand, as seen by the consumers. The management of the fashion brand would be ill-advised to employ the sports professional, however, as a poll conducted amongst the region's top sports analysts reveals that the team for which the sports professional in question plays is not likely to have success in the upcoming season.

In the argument given, the two portions in boldface play which of the following roles?

(A) The first is a proposed plan of action supported by the position defended in the argument; the second is an opinion that supports that position.
(B) The first is a suggestion of a potential cause-and-effect relationship; the second is evidence that disproves the accuracy of that suggestion.
(C) The first is a claim, the accuracy of which is criticized by the argument's position; the second is a judgment offered as support for that position.
(D) The first identifies the primary logic that forms the basis of the argument's position; the second challenges that logic.
(E) The first is a theory that forms the basis of a certain strategy; the second is an explanation for why that theory is correct.


“the use of an internationally famous sports professional as a model in the clothing company's upcoming advertising campaign would spur public interest” is clearly a claim, and it is criticized by the argument. However, Choice C maintains that “the accuracy of which [this claim] is criticized by the argument's position”. The argument criticizes the claim by stating that it the team “is not likely to have success in the upcoming season” and thus is not a good strategy. The argument does not question the accuracy of the first boldface statement – “would spur public interest.
So, the argument criticizes the claim, but not the accuracy of the claim.

I would go for B
_________________

Clipper Ledgard
GMAT Coach

Kudos [?]: 44 [0], given: 17

Re: A marketing expert, consulted by the management of a major   [#permalink] 21 Aug 2017, 17:24

Go to page   Previous    1   2   [ 24 posts ] 

Display posts from previous: Sort by

A marketing expert, consulted by the management of a major

  new topic post reply Question banks Downloads My Bookmarks Reviews Important topics  


cron

GMAT Club MBA Forum Home| About| Terms and Conditions| GMAT Club Rules| Contact| Sitemap

Powered by phpBB © phpBB Group | Emoji artwork provided by EmojiOne

Kindly note that the GMAT® test is a registered trademark of the Graduate Management Admission Council®, and this site has neither been reviewed nor endorsed by GMAC®.