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A recent study concluded that a key strategy for success in marketing

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A recent study concluded that a key strategy for success in marketing  [#permalink]

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New post 19 Apr 2017, 23:27
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A recent study concluded that a key strategy for success in marketing campaigns is to remember that customers are more interested in the solution the service provides than in how the solution is implemented. Accordingly, the study recommended that to become a trusted resource to prospective customers, a company should provide such customers with information that is not overly specific to the service offered by the company but instead focuses on the solution it provides to the problem faced by them and give them the time to make an informed decision.

Which of the following, if true, provides the best support for the recommendation made by the study?

a. Studies on consumer behavior show that for most existing consumers of a service, their biggest reason for giving repeat business to a company is that they have faith and trust in the company providing the service.

b. Studies on consumer psychology show that consumers are not appreciative of advertisements that use the “hard-sell” approach, an approach in which psychological pressure is exerted on people to make a quick purchase decision.

c. Studies on consumer behavior show that customers are most likely to return or exchange products that they spent a longer than average time on while making a purchase decision.

d. Many a time, consumers make buying-decisions based not only on the absolute benefit provided by the service but also on the feel-good sense derived from the consumption of the service.

e. Customers are often not very clear in their expectations from a service but are able to enlist the reasons that their experience from the consumption of a service was less than satisfactory.

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Re: A recent study concluded that a key strategy for success in marketing  [#permalink]

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New post 21 Apr 2017, 10:11
A recent study concluded that a key strategy for success in marketing campaigns is to remember that customers are more interested in the solution the service provides than in how the solution is implemented. Accordingly, the study recommended that to become a trusted resource to prospective customers, a company should provide such customers with information that is not overly specific to the service offered by the company but instead focuses on the solution it provides to the problem faced by them and give them the time to make an informed decision.

Which of the following, if true, provides the best support for the recommendation made by the study?

a. Studies on consumer behavior show that for most existing consumers of a service, their biggest reason for giving repeat business to a company is that they have faith and trust in the company providing the service.
The recommendation is for prospective customers and not existing customers

b. Studies on consumer psychology show that consumers are not appreciative of advertisements that use the “hard-sell” approach, an approach in which psychological pressure is exerted on people to make a quick purchase decision.
Supports the recommendation in that prospective customers should be given time to make informed decision

c. Studies on consumer behavior show that customers are most likely to return or exchange products that they spent a longer than average time on while making a purchase decision.
Opposite to the recommendation

d. Many a time, consumers make buying-decisions based not only on the absolute benefit provided by the service but also on the feel-good sense derived from the consumption of the service.
The recommendation does not talk about feel-good sense, irrelevant

e. Customers are often not very clear in their expectations from a service but are able to enlist the reasons that their experience from the consumption of a service was less than satisfactory.
Irrelevant

--== Message from GMAT Club Team ==--

This is not a quality discussion. It has been retired.

If you would like to discuss this question please re-post it in the respective forum. Thank you!

To review the GMAT Club's Forums Posting Guidelines, please follow these links: Quantitative | Verbal Please note - we may remove posts that do not follow our posting guidelines. Thank you.

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Re: A recent study concluded that a key strategy for success in marketing &nbs [#permalink] 21 Apr 2017, 10:11
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