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Advertisement: According to a recent research study, daily

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Senior Manager
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Joined: 04 May 2013
Posts: 354

Kudos [?]: 149 [0], given: 70

Location: India
Concentration: Operations, Human Resources
Schools: XLRI GM"18
GPA: 4
WE: Human Resources (Human Resources)
Re: Advertisement: According to a recent research study, daily [#permalink]

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New post 13 Jan 2014, 21:31
PREMISE - According to a recent research study, daily use of Fresh Start, a new toothpaste, reduces the risk of developing dental cavities by over 20 percent. In addition,as a result of a new formula, the use of Fresh Start results in whiter, healthier-looking teeth.
CONCLUSION - Fresh Start not only gives your teeth a beautiful look but also provides the most reliable protection against dental cavities.

Assumption could be----1. no other tooth paste reduces the risk of developing dental cavities by over 20 percent.....
2. whiter, healthier-looking teeth amounts to good look.....

Which of the following is an assumption in the argument above?
(A) No other toothpaste provides more reliable protection against dental cavities....just a restatement of conclusion....DOES'NT REALLY LINK PREMISE TO CONCLUSION..... but better than other options still..
(B) Fresh Start's formula does a better job of whitening teeth than do competitor's formulas....not really
(C) People are just as interested in having beautiful teeth as they are in having healthy teeth.....people's opinion does'nt matter...
(D) Fresh Start also prevents other dental disorders, such as gingivitis.....no other illness implied here.
(E) Reliable protection against dental cavities, combined with excellent aesthetic properties, is likely to make Fresh Start a popular ....popularity is not a factor here

IMO "A"

Kudos [?]: 149 [0], given: 70

Manager
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Joined: 28 Jul 2013
Posts: 85

Kudos [?]: 42 [0], given: 37

Location: India
Concentration: Marketing, Strategy
GPA: 3.62
WE: Engineering (Manufacturing)
Re: Advertisement: According to a recent research study, daily [#permalink]

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New post 02 Jun 2014, 01:21
By poe A

A does help only a part of the conclusion i.e "most protetcive"
B - wrong: Whitening is only a small part of the good thing the toothpaste does i.e "healthier-looking teeth" healthier looking teeth may have a larger scope : no stains, no pores, no cavities etc.
C - wrong: The author does little to indicate what customers think (see conclusion)
D - wrong: This does not make the gap in logic full proof. This statement is just an added advantage of the toothpaste
E - wrong: Again the author does not want to know if the product is going to be a hit with the customers

Kudos [?]: 42 [0], given: 37

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Kudos [?]: 3 [0], given: 534

Re: Advertisement: According to a recent research study, daily [#permalink]

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New post 19 Jul 2014, 09:58
Have problems with A.
Conclusion Clearly, Fresh Start not only gives your teeth a beautiful look but also provides the most reliable protection against dental cavities.
(A) No other toothpaste provides more reliable protection[/b] against dental cavities.

But it is already mentioned in the argument that Fresh Start is most reliable protection . so how can option A be assumption..?? Is it not repeating the same words as in argument.

Kudos [?]: 3 [0], given: 534

Senior Manager
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Joined: 25 Mar 2013
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Location: United States
Concentration: Entrepreneurship, Marketing
GPA: 3.5
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Re: Advertisement: According to a recent research study, daily [#permalink]

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New post 16 Sep 2014, 07:49
It's A, Negate it.. If other pastes protect dental cavities , then why they choose fresh start , and the argument fails.
B_ Irrelevant. People don't buy for whitening teeth.
C_ People will not choose a fresh start if they have healthy teeth But just for whitening
D , E _ Irrelevant.
_________________

I welcome analysis on my posts and kudo +1 if helpful. It helps me to improve my craft.Thank you

Kudos [?]: 33 [0], given: 101

GMAT Club Legend
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Joined: 01 Oct 2013
Posts: 10130

Kudos [?]: 261 [0], given: 0

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Re: Advertisement: According to a recent research study, daily [#permalink]

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New post 23 Sep 2015, 17:36
Hello from the GMAT Club VerbalBot!

Thanks to another GMAT Club member, I have just discovered this valuable topic, yet it had no discussion for over a year. I am now bumping it up - doing my job. I think you may find it valuable (esp those replies with Kudos).

Want to see all other topics I dig out? Follow me (click follow button on profile). You will receive a summary of all topics I bump in your profile area as well as via email.

Kudos [?]: 261 [0], given: 0

Intern
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Joined: 13 Jul 2015
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Kudos [?]: 10 [0], given: 36

Location: Singapore
GMAT 1: 730 Q50 V39
WE: Operations (Retail)
Re: Advertisement: According to a recent research study, daily [#permalink]

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New post 24 Sep 2015, 21:59
IanStewart wrote:
The conclusion of the stem says:

bholakc wrote:
Clearly, Fresh Start [...] provides the most reliable protection against dental cavities.


For the argument to conclude that Fresh Start is the *most* reliable protection against cavities, it's certainly assuming that "no other toothpaste provides more reliable protection against dental cavities", which is what A says.

We really don't care whether people are more interested in healthy teeth or in beautiful teeth, so C is not right.


Hi Ian! I chose E because this is afterall an advertisement that caters to the consumer's demands, as all advertisements do. So why is E wrong? We are assuming that the conclusion of the argument is the top priority of consumers.

Kudos [?]: 10 [0], given: 36

Senior Manager
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Joined: 08 Jun 2015
Posts: 284

Kudos [?]: 20 [0], given: 95

Location: India
GMAT 1: 640 Q48 V29
Re: Advertisement: According to a recent research study, daily [#permalink]

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New post 22 May 2016, 06:01
A it is .. pay attention to "most reliable " :)
_________________

" The few , the fearless "

Kudos [?]: 20 [0], given: 95

Manager
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Joined: 21 Apr 2016
Posts: 198

Kudos [?]: 17 [0], given: 79

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Re: Advertisement: According to a recent research study, daily [#permalink]

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New post 01 May 2017, 14:18
There are two parts to the conclusion in the argument. (1) beautiful looking teeth (2) most reliable protection against dental cavities.

(A) talks only about (2). It could be possible that there is another toothpaste out there which provides more reliable protection against dental cavities, but that toothpaste does not necessarily give beautiful looking teeth.

For that reason, I did not chose (A). Only option that spoke about both (1) & (2) is (C).

If (A) had included information about beautiful looking teeth, then it would have been more convincing.

Any thoughts?

Kudos [?]: 17 [0], given: 79

Director
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Joined: 12 Dec 2016
Posts: 892

Kudos [?]: 11 [0], given: 859

Location: United States
GMAT 1: 700 Q49 V33
GPA: 3.64
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Re: Advertisement: According to a recent research study, daily [#permalink]

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New post 28 Jun 2017, 07:02
the key word here is "the most" in the conclusion.

Kudos [?]: 11 [0], given: 859

Re: Advertisement: According to a recent research study, daily   [#permalink] 28 Jun 2017, 07:02

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