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Advertisement: The world s best coffee beans come from

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Manager
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Joined: 03 Jul 2006
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Advertisement: The world s best coffee beans come from [#permalink]

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New post 09 Aug 2006, 19:42
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A
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E

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Advertisement: The world’s best coffee beans come from Colombia. The more Colombian beans in a blend of coffee, the better the blend, and no company purchases more Colombian beans than Kreemo Coffee, Inc. So it only stands to reason that if you buy a can of Kreemo’s coffee, you’re buying the best blended coffee available today.

The reasoning of the argument in the advertisement is flawed because it overlooks the possibility that

(A) the equipment used by Kreemo to blend and package its coffee is no different from that used by most other coffee producers
(B) not all of Kreemo’s competitors use Colombian coffee beans in the blends of coffee they sell
(C) Kreemo sells more coffee than does any other company
(D) Kreemo’s coffee is the most expensive blended coffee available today
(E) the best unblended coffee is better than the best blended coffee

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CEO
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Schools: Completed at SAID BUSINESS SCHOOL, OXFORD - Class of 2008
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New post 09 Aug 2006, 21:45
Straight C.

Buying more coffee beans of a kind can not guarantee that they are putting more of those beans per can. It is possible that the reason they are buying those beans are because of high sales.
_________________

SAID BUSINESS SCHOOL, OXFORD - MBA CLASS OF 2008

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SVP
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 [#permalink]

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New post 09 Aug 2006, 22:11
Clear winner C.

If Kremco sells more coffee than its competitors, it natural that it buys more Coffee beans than others. Hence the argument is flawed.

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Director
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 [#permalink]

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New post 09 Aug 2006, 22:12
clearly C.

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Director
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 [#permalink]

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New post 10 Aug 2006, 12:47
One more C

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VP
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New post 10 Aug 2006, 14:56
very popular CR... of course it's C

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Senior Manager
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New post 10 Aug 2006, 19:11
yet another mess up ! Chose (E) which is of course completely wrong...no one claimed that Kraemos had the best coffee.
Thanks for the learning opporunity.

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Senior Manager
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New post 11 Aug 2006, 21:21
C is right. The quantity of coffee manufactured is important.
The amount of Columbian beans for each cup may be less, to determine it we need to know how much more coffee does Kreemo sell.

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Current Student
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New post 12 Aug 2006, 07:11
(C)lassic false advertising gimmick.

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  [#permalink] 12 Aug 2006, 07:11
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