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Director
Joined: 12 Oct 2008
Posts: 539

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16 Feb 2009, 13:39
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Advertisement: The world’s best coffee beans come from Colombia. The more Colombian beans in a blend of coffee, the better the blend, and no company purchases more Colombian beans than Kreemo Coffee, Inc. So it only stands to reason that if you buy a can of Kreemo’s coffee, you’re buying the best blended coffee available today.
The reasoning of the argument in the advertisement is flawed because it overlooks the possibility that
(A) the equipment used by Kreemo to blend and package its coffee is no different from that used by most other coffee producers
(B) not all of Kreemo’s competitors use Colombian coffee beans in the blends of coffee they sell
(C) Kreemo sells more coffee than does any other company
(D) Kreemo’s coffee is the most expensive blended coffee available today
(E) the best unblended coffee is better than the best blended coffee

Can somebody explain in detail?

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Manager
Joined: 05 Dec 2009
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13 Mar 2010, 13:13
1
KUDOS
C

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Director
Joined: 23 May 2008
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16 Feb 2009, 18:56
Kreemo buys more columbian beans than any other company because they sell more coffee than other companies, not because they use more beans/cup. They could be selling lots of crappy coffee..so ans. is C

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Senior Manager
Joined: 02 Nov 2008
Posts: 276

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16 Feb 2009, 19:04
C
The author assumes that because they buy the most coffee beans, their coffee has the most beans. What if they purchase 1,000 lbs of beans (the most that any company purchases) but sells 1,000 cups of coffee. Now Company X purchases 999 lbs but sells only 100 cups of coffee (assume both manufacturers use only these beans to make it's coffee). Whose coffee would contain more rich beans?

Hope this makes sense. Let me know if you have any questions.

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Senior Manager
Joined: 01 Feb 2005
Posts: 270

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16 Feb 2009, 19:08
Advertisement: The world’s best coffee beans come from Colombia. The more Colombian beans in a blend of coffee, the better the blend, and no company purchases more Colombian beans than Kreemo Coffee, Inc. So it only stands to reason that if you buy a can of Kreemo’s coffee, you’re buying the best blended coffee available today.
The reasoning of the argument in the advertisement is flawed because it overlooks the possibility that
(A) the equipment used by Kreemo to blend and package its coffee is no different from that used by most other coffee producers - Irrelevant.
(B) not all of Kreemo’s competitors use Colombian coffee beans in the blends of coffee they sell - Out of Scope
(C) Kreemo sells more coffee than does any other company - Just because it buys the most amount of columbian beans does not mean it sells the most amount. Out of Scope.
(D) Kreemo’s coffee is the most expensive blended coffee available today - Out of Scope
(E) the best unblended coffee is better than the best blended coffee - Best Answer. Just because Kreemo is buying most amount of Beans from Columbia does not mean that Kreemo coffee is the best.

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Senior Manager
Joined: 26 May 2008
Posts: 426

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Schools: Kellogg Class of 2012

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17 Feb 2009, 09:34
Yeah, agree with C

Cheers,
Unplugged

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Retired Moderator
Joined: 18 Jul 2008
Posts: 960

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17 Feb 2009, 12:11
C

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Senior Manager
Joined: 06 Jul 2007
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17 Feb 2009, 12:25
C should be the answer. If the company sells more coffee than the competition, it's quite possible that the company uses as much or even less columbian coffee per can than the competition does.

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Director
Joined: 12 Oct 2008
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17 Feb 2009, 17:51
OA C

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Manager
Joined: 17 Dec 2008
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17 Feb 2009, 20:02
late...C.

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