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# Advertisement: The world s best coffee beans come from

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Re: CR - Blend it well [#permalink]

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14 May 2011, 06:55
priyankur_saha@ml.com wrote:
Advertisement: The world’s best coffee beans come from Colombia. The more Colombian beans in a blend of coffee, the better the blend, and no company purchases more Colombian beans than Kreemo Coffee. Inc. So it only stands to reason that if you buy a can of Kreemo’s coffee, you’re buying the best blended coffee available today.

The reasoning of the argument in the advertisement is flawed because it overlooks the possibility that

(A) the equipment used by Kreemo to blend and package its coffee is no different from that used by most other coffee producers
(B) not all of Kreemo’s competitors use Colombian coffee beans in the blends of coffee they sell
(C) Kreemo sells more coffee than does any other company
(D) Kreemo’s coffee is the most expensive blended coffee available today
(E) the best unblended coffee is better than the best blended coffee

How to solve this kind of questions? Let me know how you workout on this question.
---- Explanation Please -----

This question is flawed in my opinion, because none of the options really present a correlation between columbian beans and the coffee sold as cans.

If I had an options saying, "it overlooks the possibility that the coffee blend in the can may not even contain the purchased Columbian beans".

What's the guarantee that Kreemo’s Coffee is not reselling the columbian beans at a higher price and used some other bean for the coffee blend in the can the ad talks about. The other flaw is that there's no comparative analysis between the concentration of coffee beans used by Kreemo's and its competitors.

"C", in my opinion, could be a possible assumption but not a flaw. Kreemo's Coffee cans could be best even if they don't get sold as much as their competitor's. Where is it mentioned that quantity of sale determines the quality of a product. Maybe the company is not able to sell its coffee because of poor marketing. Thus, Kreemo's cofee could possibly be the best coffee inspite of not having a good sale.
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Re: CR - Blend it well [#permalink]

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14 May 2011, 16:40
C is the clear answer.
Suppose,
Kreemo sells 100 pounds of coffee and uses 50 pounds of Colombian beans.
XYZ another company sells 20 pounds of coffee and uses 20 pounds of beans.
XYZ sells better quality blended coffee than Kreemo because it uses 100% Colombian beans.

I hope it is clear.
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Advertisement: The world s best coffee beans come from [#permalink]

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04 Jan 2012, 06:52
ssarkar wrote:
Advertisement: The world’s best coffee beans come from Colombia. The more Colombian beans in a blend of coffee, the better the blend, and no company purchases more Colombian beans than Kreemo Coffee, Inc. So it only stands to reason that if you buy a can of Kreemo’s coffee, you’re buying the best blended coffee available today.
The reasoning of the argument in the advertisement is flawed because it overlooks the possibility that
(A) the equipment used by Kreemo to blend and package its coffee is no different from that used by most other coffee producers
(B) not all of Kreemo’s competitors use Colombian coffee beans in the blends of coffee they sell
(C) Kreemo sells more coffee than does any other company
(D) Kreemo’s coffee is the most expensive blended coffee available today
(E) the best unblended coffee is better than the best blended coffee

will go with C - Kreemo's buys the most Colombian beans as it sells more coffee than any other company - so it may not be using more Colombian beans in a blend than any other company which buys less Colombian beans (this company may be using more beans in blend but have less sales than Kreemo's)

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Re: Advertisement: The world s best coffee beans come from [#permalink]

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06 Mar 2012, 11:09
I got the answer rather quickly but may have been lucky. When I read the prompt I immediately made the connection that purchasing more beans does not mean having more beans in the product you sell. The only answer choice that highlighted this discrepancy was answer C.

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Re: Advertisement: The world s best coffee beans come from [#permalink]

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25 Mar 2012, 03:13
well tricky question.
good explanation by matt +1

thanks
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Re: Advertisement: The world s best coffee beans come from [#permalink]

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28 Mar 2012, 04:48
I think its C...easy one!
Cheers..

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Re: Advertisement: The world s best coffee beans come from [#permalink]

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18 Apr 2012, 15:24
Advertisement: The world’s best coffee beans come from Colombia. The more Colombian beans in a blend of coffee, the better the blend, and no company purchases more Colombian beans than Kreemo Coffee. Inc. So it only stands to reason that if you buy a can of Kreemo’s coffee, you’re buying the best blended coffee available today.

The reasoning of the argument in the advertisement is flawed because it overlooks the possibility that

(A) the equipment used by Kreemo to blend and package its coffee is no different from that used by most other coffee producers
(B) not all of Kreemo’s competitors use Colombian coffee beans in the blends of coffee they sell
(C) Kreemo sells more coffee than does any other company
(D) Kreemo’s coffee is the most expensive blended coffee available today
(E) the best unblended coffee is better than the best blended coffee

According to most posts on here, this is supposedly a weaken question. However, the question askes to identify the flaw in the reasoning - which points to a FLAW question, an entirely different type of question.

KAPLAN BOOK: For Flaw questions, find the conclusion, evidence, and central assumption(s), then pre-phrase an answer that indicates the logical fallacy of the assumption

What is the central assumption? The central assumption is, that since Kreemo buys most of the Colombian coffee (which is the best) that it sells the highest quality blend.

A flaw question requires you to find the logical fallacy of the assumption.

(A) If the central assumption is that the amount of colombian coffee purchased is the only indicator for a high quality blend, it certainly includes the assumption that any kind of 'blending' would be indentical among competitors - which may not be the case. By considering that the 'blending' also impacts the quality, the argument becomes flawed.

(C) If the central assumption is that the amount of colombian coffee purchased is the only indicator for a high quality blend, the fact that Kreemo sells more coffee than its competitor has nothing to do with the amount of the blend in it - at least without massive mental fabrication of coffeebean ratios. Since Kreemo buys more Colombian coffee than anyone else, it is reasonable to assume that this fact alone is the cause.

Lets try this again, assuming this is a weaken question.

For Weaken questions, find the conclusion, evidence, and central assumption(s), then pre-phrase an answer that denies (weakens) a central assumption, then go to answer choices

The conclusion is that Kreemo makes the best coffee blend. The Evidence is that Kreemo buys more colombian coffee than any other competitor and the central assumption is that the coffee quality only relies on the amount of colombian coffee in the blend.

A similar logic than above can reasonably be applied.

If this is an official GMAC question and (C) is the official answer, I would like to hear what the fact that Kreemo sells more coffee than anybody else has to do with the central assumption - WITHOUT adding excessive fabrication and numerous additional assumptions about the quality of coffee that may or may not be thinned out or blended with other coffees.

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Re: Advertisement: The world s best coffee beans come from [#permalink]

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14 Jun 2012, 02:07
confused... . all options seem wrong to me
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Re: CR - Blend it well [#permalink]

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02 Jan 2013, 06:19
TommyWallach wrote:
Hey All,

Everybody seems to be on the right track with this one, but I wanted to respond to a few complaints. This is a VERY realistic GMAT question. There are no ambiguous answers. The problem is only if you spend too much time writing stories in your head, in which case, any answer choice can begin to look good. This argument says they buy the most Colombian beans, but think of it this way:

If I buy 10 beans and you only buy one bean, it may look like I must have the best coffee.

But if you only sell one cup of coffee, your one bean means the overall quality of your coffee is super excellent.
If I then sell 10,000 cups of coffee, splitting my ten beans between them, the overall quality of my coffee is super poor.

This is why the answer is what it is. Don't get into thought processes involving the history of the company, why people buy their coffee, what effect technology may have...ANYTHING that isn't in the passage itself. Keep in mind that this question asks you weaken THE ARGUMENT, not THE CONCLUSION, so you won't be bringing in any new information.

Word up.

Hope that helps!

Hi,

Hope we can discuss no matter what the correct answer is:
Conclusion Kreemo’s Coffee Buying the best blended coffee available today.

Consider this :

Kreemo's Sale : 10 M.....Near Competitor : 9 .5 M

Kreemo's no doubt selling more coffee than others , but this has no relation with buying and blended coffee.

Regards
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Re: Advertisement: The world s best coffee beans come from [#permalink]

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07 Mar 2013, 02:36
I picked C.
The flaw is lied on the statistic. Buying more coffee beans does not mean having more beans in the blend per cup. If Kreemo sells more coffee cups, the amount of coffee beans in the blend per cup will be reduced. Hence, C is correct.
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Re: Advertisement: The world s best coffee beans come from [#permalink]

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18 Mar 2013, 01:30
I chose C because the passage said that The more Colombian beans in a blend of coffee, the better the blend and claim that no company purchases more Colombian beans than Kreemo Coffee and ask for flawed in the argument in the advertisement.

It's possible for another brands of coffee to have more Colombian bean than Kreemo because if they sell less coffee they won't need to buy the coffee as much as Kreemo to achieve more Colombian ratio in the blend.

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Re: Advertisement: The world s best coffee beans come from [#permalink]

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01 Nov 2014, 09:30
why can't it be option B ?

(B) not all of Kreemo’s competitors use Colombian coffee beans in the blends of coffee they sell
Conclusion - So it only stands to reason that if you buy a can of Kreemo’s coffee, you’re buying the best blended coffee available today.

the above sentence means - some of Kreemo's competitors use CCB in the blends of coffee they sell. IMO argument is flawed because even though the quantity of the beans is not mentioned, we didn't care about the chance of other players selling coffee with CCB(unknown proportion of beans).

Please counter my argument as I have seen no one discussing about this option.

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Re: Advertisement: The world s best coffee beans come from [#permalink]

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06 Nov 2014, 20:57
perfectstranger wrote:
snipertrader wrote:
Advertisement: The world’s best coffee beans come from Colombia. The more Colombian beans in a blend of coffee, the better the blend, and no company purchases more Colombian beans than Kreemo Coffee, Inc. So it only stands to reason that if you buy a can of Kreemo’s coffee, you’re buying the best blended coffee available today.

The reasoning of the argument in the advertisement is flawed because it overlooks the possibility that
(A) the equipment used by Kreemo to blend and package its coffee is no different from that used by most other coffee producers
(B) not all of Kreemo’s competitors use Colombian coffee beans in the blends of coffee they sell
(C) Kreemo sells more coffee than does any other company
(D) Kreemo’s coffee is the most expensive blended coffee available today
(E) the best unblended coffee is better than the best blended coffee

Premise 1: The world’s best coffee beans come from Colombia
Premise 2: The more Colombian beans in a blend of coffee, the better the blend, and no company purchases more Colombian beans than Kreemo Coffee, Inc.
Conclusion: it only stands to reason that if you buy a can of Kreemo’s coffee, you’re buying the best blended coffee available today

The sentence need an assumption : Kreemo's sales figure must be comparable that of others if the quality will be compared. If Kreemo sells more coffee than others than it is incorrect to assert that their coffee is best since The more Colombian beans in a blend of coffee, the better the blend,
C

It should be C...as we are using a comparison word Best...but we do not know exact sales figures of coffee

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Re: Advertisement: The world s best coffee beans come from [#permalink]

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09 Nov 2014, 05:16
karlsyf wrote:
I'd say C.

The statement says that ratio of Colombian beans to total beans in a blend affects quality.

So

Colombian beans
---------------- = quality (roughly)
Total number of beans

The conclusion is therefore the more Colombian beans purchased, the higher the quality.

However the second part of the equation is not clear, i.e. how many beans total they use.

So if Kreemo's sales are sufficiently high, they may be diluting their coffee with lesser quality beans, and hence not have the highest quality coffee. This is also born out by real world experience (not that I'm suggesting you rely on that for GMAT =) ).

Using process of elimination, A states all equipment used is the same, and therefore removes a possible alternative factor affecting quality, strengthening the argument rather than weakening it. B also strengthens it. D price has no connection to quality, or to the argument made, which is solely referring to quality. E may be true, but the statement specifically says "You're buying the best blended coffee available today" and so is out of scope.

Both methods reach the same conclusion so I'm fairly confident.

What is OA?

Hi,

Can u please explain how B strengthens the claim.IMO if for example no/very few coffee makers use Colombian beans then even if Kreemo uses 5 gms of coffee in the blend,then it can be said that they use the most COlombian coffee.However that very little quantity of CCoffee might not be enough to really improve the quality.
Could this be a correct explanation,or is it too far fetched!?

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Re: Advertisement: The world s best coffee beans come from [#permalink]

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25 Jul 2016, 12:33
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Re: Advertisement: The world s best coffee beans come from [#permalink]

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26 Jul 2016, 23:13
assumption is buying more means adding more beans to blend
What if the company is not adding more beans
example company buying 100 gm beans and using 10 gm per coffee , actually selling 10 cups
another company buying 50 grams and adding 5 gm er cup , we can say Kreemo coffee is adding more beans to blend
What if adding K comp adding 5 gm er cup and selling 20 cups. C is the answer

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Re: Advertisement: The world s best coffee beans come from [#permalink]

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21 Oct 2016, 02:56
It says that more the beans, better the blend. X brand purchases it more than anyone other company and hence the best.

But what if they sell lot of coffee cans and hence they need more of those beans. So the actual proportion of the beans in that coffee could be less.

C

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Re: Advertisement: The world s best coffee beans come from [#permalink]

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16 Jun 2017, 19:02
this question is not clear enough, and I suppose all options are wrong. It is because the option is based on an assumption that the company will use more beans in a blend when the company buys the largest amount of Colombian beans. For this reason, C may not be the answer.

From this question, I learn that what if there are more than one flaws in the argument, what should test takers do?

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Re: Advertisement: The world s best coffee beans come from   [#permalink] 16 Jun 2017, 19:02

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