penco wrote:
aniket16c If company is satisfied-> Quality will not increase ->Expectations will not increase -> Customer is not satisfied (Given in argument ).
We are not given that expectations will keep on increasing .
Still, the goal of company is to meet the expectations, we might not need to satisfy them.
AndrewN . Can you weigh in on this question ?
Hello,
penco. I have touched on this question before, in
this post. But I will provide a fuller treatment of each answer choice to help with your query.
Quote:
Which of the following must be true on the basis of the statements in the advertisement above?
The question leaves us with no wiggle room here. We have to find a statement below that
must be true, so this is not the time to give in to associative reasoning.
The passage, for reference (quite possibly one of the only ones I have seen with an exclamation mark in it):
Quote:
Advertisement: Today's customers expect high quality. Every advance in the quality of manufactured products raises customer expectations. The company that is satisified with the current quality of its products will soon find that its customers are not. At MegaCorp, meeting or exceeding customer expectations is our goal!
From the passage we understand that modern customers
expect high quality, and that as products meet such expectations, the expectations rise, leading to a cycle. Thus, a company that sticks with its
current [product] quality will end up with
dissatisfied customers. Enter MegaCorp and its stated goal:
meeting or exceeding customer expectations. Now that we understand the passage, how about we take a look at the answer choices?
Quote:
(A) MegaCorp's competitors will succeed in attracting customers only if those competitors adopt MegaCorp's goal as their own.
I say this all the time, but watch out for extreme language. Sure,
perhaps if competitors decide to meet or exceed customer expectations, they will succeed in
satisfying customers and maybe even attracting new ones. But there is no guarantee that they
will succeed, even if they copy the strategy of MegaCorp down to the T.
Quote:
(B) A company that does not correctly anticipate the expectations of its customers is certain to fail in advancing the quality of their products.
What if a company serendipitously hits upon the next big thing, but the expectations it had designed its product around proved not to be accurate to what played out in real life? The passage does not talk about companies accurately anticipating expectations, only about raising the quality of their products to meet
then-current customer expectations. It goes without saying that the certainty expressed in the second part I highlighted is overreaching—even dissatisfied customers (at some point) may still be customers.
Quote:
(C) MegaCorp's goal is possible to meet only if continuing advances in product quality is possible.
Yes, we do have to come to terms with the definitive
only if, but notice that both sides of the conditional hinge on a
possibility. If it is impossible for MegaCorp to advance its product quality, then it will fail to keep customers satisfied, per the second line of the passage. This is a safe bet, perfectly in keeping with the goal outlined at the end of the passage. At least it is far better than what we have seen up to this point (if you were unsure).
Quote:
(D) If a company becomes satisifed with the quality of its products, then the quality of its products will decline.
Again, notice the definitive outcome, this one tying into diminished product
quality. The passage discusses the
current quality of products instead. Expectations can rise, but they cannot physically alter the quality of a product.
Quote:
(E) MegaCorp's customers are currently satisfied with the quality of its products.
For all we know, MegaCorp is the new kid on the block, just launching, placing an ad in a newspaper to garner interest. The passage provides no information to suggest that the
goal is a reflection of the current situation. We cannot get behind this as a must-be-true answer.
In the end, then, only (C) holds up to scrutiny. I hope the above analysis helps you. Thank you for thinking to ask.
- Andrew