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# Advertisers are often criticized for their unscrupulous

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Intern
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Re: Advertisers are often criticized for their unscrupulous [#permalink]

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17 Jan 2012, 17:07
Guys, I am unable to find wht to strengthen out here...

pls help!
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Re: Advertisers are often criticized for their unscrupulous [#permalink]

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25 Jan 2012, 22:34
C is the answer !! a good question
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Re: Advertisers are often criticized for their unscrupulous [#permalink]

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27 Jun 2012, 04:16
Straight C. If the advertisers are switching despite knowing that they will lose though then it means that moral consideration plays a factor in the decision making of some advertisers.

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Re: Advertisers are often criticized for their unscrupulous [#permalink]

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28 Jun 2012, 15:04
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One possible objection to this argument is that the advertisers had some financial incentive to pull their ads from publication after it changed to sex and violence. Because we are looking to strengthen the argument, we would have to defuse this potential objection. Only, (C) shows that the advertisers were not motivated by money. By pulling out they had money to lose, compared to had they not retracted their advertisements. Therefore the answer is (C).
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Re: Advertisers are often criticized for their unscrupulous [#permalink]

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05 Feb 2013, 22:13
Choice (C). It strengthens the claim that the advertises have left the publication because they were morally disapproved, not primarily because decreased sales/revenue. -- This choice eliminates the other possibilities.
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Re: Advertisers are often criticized for their unscrupulous [#permalink]

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06 Feb 2013, 00:26
"There is evidence, however, that some advertisers are motivated by moral as well as financial considerations"

Since we know they withdrew based on moral grounds: to strengthen the argument we just need to look for one they did on financial grounds. Leading to only (C) .
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Re: Advertisers are often criticized for their unscrupulous [#permalink]

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08 Jun 2013, 13:18
I dont know why there is so much confusion.

This is a strengthen Question.
© Cos they morally disapproved publication of salacious material. We need to find something that will prove that it is because of moral principles against salacious material and not cos of other motives.
For example:- Changing publication because the readership of publication has changed will weaken. If the new readership is teenage girls , and advertisers don’t have teenage girls as their target audience, then they will obviously change. This is not cause of moral consideration.
How ever, if it is proven that staying with the publication is profitable, and the advertisers have changed despite that, then the argument will be strengthened }
(A) The advertisers switched their advertisements to other family newspapers.
-> Weakens due to the reasoning above.
(B) Some advertisers switched from family newspapers to advertise in the changed publication.
-> What “some” other advertisers do is not a concern for us
(C) The advertisers expected their product sales to increase if they stayed with the changed publication, but to decrease if they withdrew.
-> Strengthen. Had the advertisers stayed, they could have made more money. But still decided to withdraw. A clear proof that this is because they are driven by moral values.
(D) People who generally read family newspapers are not likely to buy newspapers that concentrate on sex and violence.
-> Neutral or Probably weakens. It restates that the readership has changed, An information that is already given in the passage. One could argue that since readership has changed, the advertisers withdrew as the new readers are not target audience. They did not change cos of morals.
(E) It was expected that the changed publication would appeal principally to those in a different income group.
-> Same as D.

Hope it helps .

Rahul Ajith
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Re: Advertisers are often criticized for their unscrupulous [#permalink]

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09 Jun 2013, 01:45
C is clear winner. The sales is expected to drop if advertisers withdrew ads in new publication even then they do so. This clearly shows some other motivation to withdrew ads such as moral obligations.
A is confusing but as the advertisers move to other family publications . It indicates that there are other reason to do so. May be the product doesn't suit new publication policy.
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Re: Advertisers are often criticized for their unscrupulous [#permalink]

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17 Jun 2013, 18:22
A) The advertisers switched their advertisements to other family newspapers.\\ May be their product was for family segment and not for the readers interested in sex and violence or may be they pulled out because of moral obligation. Also , this is mentioned in the passage.So we don't know. Out
(B) Some advertisers switched from family newspapers to advertise in the changed publication.// This is opposite of strenghthen,it weakens the passage.
(C) The advertisers expected their product sales to increase if they stayed with the changed publication, but to decrease if they withdrew. // This talks about the financial side of advertisers mind and it is not mentioned in the passage. hence this is the answer.
(D) People who generally read family newspapers are not likely to buy newspapers that concentrate on sex and violence. // this is not talking about the advertisers. The argument is not concerned with what people feel. Hence out.
(E) It was expected that the changed publication would appeal principally to those in a different income group.// this is mentioned in the passage, hence out
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Re: Advertisers are often criticized for their unscrupulous [#permalink]

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04 Nov 2013, 02:57
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Re: Advertisers are often criticized for their unscrupulous [#permalink]

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23 Feb 2014, 00:53
younggun044 wrote:
Here you have to be careful i understanding the argument. in the beginning it mentions that their motive is based on moral / profits.
So "C" hows the profit criteria.

To explain it, we need to understand the conclusion....The conclusion in this case is not that "advertisers are influneced by moral and financial considerations " but the conclusion is that "the advertisers must have switched to other newspaper beacuse of moral decision" and since advertisers have 2 things in mind moral and financila consideration so option c clearly states that even though they knew that their revenue would decline so the decision to change to othe newspaper must have been taken beacuse of moral consideration
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Re: Advertisers are often criticized for their unscrupulous [#permalink]

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23 Feb 2014, 08:07
Straight C.
If the advertisers behaved morally while withdrawing it would strengthen their case if they actually lost sales because of the decision to withdraw.

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Re: Advertisers are often criticized for their unscrupulous [#permalink]

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02 Jan 2015, 01:56
C tells us that even if the advertisers were about to incur loss by withdrawing from the publication they did so as they considered doing so morally correct, this strengthens the argument. hence C.
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Re: Advertisers are often criticized for their unscrupulous [#permalink]

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17 Apr 2015, 10:31
Advertisers are often criticized for their unscrupulous manipulation of people's tastes and wants. There is evidence, however, that some advertisers are motivated by moral as well as financial considerations. A particular publication decided to change its image from being a family newspaper to concentrating on sex and violence, thus appealing to a different readership. Some advertisers withdrew their advertisements from the publication, and this must have been because they morally disapproved of publishing salacious material.

Which one of the following, if true, would most strengthen the argument?

(A) The advertisers switched their advertisements to other family newspapers.

(B) Some advertisers switched from family newspapers to advertise in the changed publication.

(C) The advertisers expected their product sales to increase if they stayed with the changed publication, but to decrease if they withdrew.

(D) People who generally read family newspapers are not likely to buy newspapers that concentrate on sex and violence.

(E) It was expected that the changed publication would appeal principally to those in a different income group.
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Re: Advertisers are often criticized for their unscrupulous [#permalink]

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17 Apr 2015, 12:11
1
souvik101990 wrote:
Advertisers are often criticized for their unscrupulous manipulation of people's tastes and wants. There is evidence, however, that some advertisers are motivated by moral as well as financial considerations. A particular publication decided to change its image from being a family newspaper to concentrating on sex and violence, thus appealing to a different readership. Some advertisers withdrew their advertisements from the publication, and this must have been because they morally disapproved of publishing salacious material.

Which one of the following, if true, would most strengthen the argument?

(A) The advertisers switched their advertisements to other family newspapers.

(B) Some advertisers switched from family newspapers to advertise in the changed publication.

(C) The advertisers expected their product sales to increase if they stayed with the changed publication, but to decrease if they withdrew.

(D) People who generally read family newspapers are not likely to buy newspapers that concentrate on sex and violence.

(E) It was expected that the changed publication would appeal principally to those in a different income group.

Close call between A and C

For A, advertisers could have switched for better profits at other family newspapers

For C, they withdrew even though there was an expected profit

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Re: Advertisers are often criticized for their unscrupulous [#permalink]

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17 Apr 2015, 23:20
1
Advertisers are often criticized for their unscrupulous manipulation of people's tastes and wants.
There is evidence, however, that some advertisers are motivated by moral as well as financial considerations.
A particular publication decided to change its image from being a family newspaper to concentrating on sex and violence, thus appealing to a different readership.

Some advertisers withdrew their advertisements from the publication, and this must have been because they morally disapproved of publishing salacious material.

Which one of the following, if true, would most strengthen the argument?

(A) The advertisers switched their advertisements to other family newspapers.
>> There can be other reasons to move out such as profit was less, new audiences were not receptive, etc.
(B) Some advertisers switched from family newspapers to advertise in the changed publication.
>> Not relevant.
(C) The advertisers expected their product sales to increase if they stayed with the changed publication, but to decrease if they withdrew.
>> Now that's a big sacrifice even though there was higher profit they opted to move out. Makes it better than A.
(D) People who generally read family newspapers are not likely to buy newspapers that concentrate on sex and violence.
>>Opposite of what v r looking for.
(E) It was expected that the changed publication would appeal principally to those in a different income group.
>> Not relevant.
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Re: Advertisers are often criticized for their unscrupulous [#permalink]

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18 Apr 2015, 05:26
1
Agree with the Answer C.

The publishers withdrew at the cost of their own sales- even when they expected to increase the sales. Clearly this idea point that publishers do not mind sales, but mind about publishing salacious materials.

Nice wording. I fell for the wording in the option C.

souvik101990 wrote:
Advertisers are often criticized for their unscrupulous manipulation of people's tastes and wants. There is evidence, however, that some advertisers are motivated by moral as well as financial considerations. A particular publication decided to change its image from being a family newspaper to concentrating on sex and violence, thus appealing to a different readership. Some advertisers withdrew their advertisements from the publication, and this must have been because they morally disapproved of publishing salacious material.

Which one of the following, if true, would most strengthen the argument?

(A) The advertisers switched their advertisements to other family newspapers.

(B) Some advertisers switched from family newspapers to advertise in the changed publication.

(C) The advertisers expected their product sales to increase if they stayed with the changed publication, but to decrease if they withdrew.

(D) People who generally read family newspapers are not likely to buy newspapers that concentrate on sex and violence.

(E) It was expected that the changed publication would appeal principally to those in a different income group.

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Re: Advertisers are often criticized for their unscrupulous [#permalink]

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18 Apr 2015, 11:43
Nice question
conclusion: Advertiser moved because they disapproved the content

advertiser stay ---> profit would have increased but now profit may decrease with different publication

supports the motive
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Re: Advertisers are often criticized for their unscrupulous [#permalink]

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21 Jun 2015, 12:02
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IMO the key confusing phrase was "moral as well as financial considerations". Here the financial considerations could be anything: profit or loss. Morality, however, is most likely to be interpreted as virtuous. It's difficult from the phrase above to conclude that financial loss would be overlooked for a higher moral benefit. This makes "C" a difficult choice, if not straight choice, and some eliminations need to be employed.

Had the phrase been" moral considerations, regardless of financial positions", "C" would have been the direct choice...
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Re: Advertisers are often criticized for their unscrupulous [#permalink]

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15 Jul 2015, 14:12
Clearly C

Since the withdrawal was argued as on the basis of moral considerations and both moral and financial considerations were argued as equally important, clearly the advertisers knowingly decided to forego the financial gain.
Re: Advertisers are often criticized for their unscrupulous   [#permalink] 15 Jul 2015, 14:12

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