Advertisers are often criticized for their unscrupulous : GMAT Critical Reasoning (CR)
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# Advertisers are often criticized for their unscrupulous

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12 Nov 2006, 09:22
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Advertisers are often criticized for their unscrupulous manipulation of people's tastes and wants. There is evidence, however, that some advertisers are motivated by moral as well as financial considerations. A particular publication decided to change its image from being a family newspaper to concentrating on sex and violence, thus appealing to a different readership. Some advertisers withdrew their advertisements from the publication, and this must have been because they morally disapproved of publishing salacious material.

Which one of the following, if true, would most strengthen the argument?

(B) Some advertisers switched from family newspapers to advertise in the changed publication.
(C) The advertisers expected their product sales to increase if they stayed with the changed publication, but to decrease if they withdrew.
(D) People who generally read family newspapers are not likely to buy newspapers that concentrate on sex and violence.
(E) It was expected that the changed publication would appeal principally to those in a different income group.
[Reveal] Spoiler: OA

Last edited by Narenn on 31 Oct 2013, 11:34, edited 2 times in total.
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12 Nov 2006, 10:14
So now CRs are coming with 4 options ?

C !
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12 Nov 2006, 10:32
Swagatalakshmi wrote:
So now CRs are coming with 4 options ?

C !

M sorry.my fault.
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12 Nov 2006, 10:34
Swagatalakshmi wrote:
So now CRs are coming with 4 options ?

C !

LOL! You are hilarious man
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12 Nov 2006, 11:41
C it is
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09 Sep 2007, 03:52
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jyotsnasarabu wrote:
10. Advertisers are often criticized for their unscrupulous manipulation of peopleâ€™s tastes and wants. There is evidence, however, that some advertisers are motivated by moral as well as financial considerations. A particular publication decided to change its image from being a family newspaper to concentrating on sex and violence, thus appealing to a different readership. Some advertisers withdrew their advertisements from the publication, and this must have been because they morally disapproved of publishing salacious material.
Which one of the following, if true, would most strengthen the argument?
(B) Some advertisers switched from family newspapers to advertise in the changed publication.
(C) The advertisers expected their product sales to increase if they stayed with the changed publication, but to decrease if they withdrew.
(D) People who generally read family newspapers are not likely to buy newspapers that concentrate on sex and violence.
(E) It was expected that the changed publication would appeal principally to those in a different income group.

First we will have to find the Assumption. The assumption here is that Advertisers switched their ads. only on the basis of morality though it would impact their product sales.

Only option C seconds that..
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09 Sep 2007, 03:58
uvs_mba wrote:
Swagatalakshmi wrote:
So now CRs are coming with 4 options ?

C !

LOL! You are hilarious man

))
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09 Sep 2007, 05:32
Here you have to be careful i understanding the argument. in the beginning it mentions that their motive is based on moral / profits.
So "C" hows the profit criteria.
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27 Jun 2012, 03:16
Straight C. If the advertisers are switching despite knowing that they will lose though then it means that moral consideration plays a factor in the decision making of some advertisers.

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28 Jun 2012, 14:04
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One possible objection to this argument is that the advertisers had some financial incentive to pull their ads from publication after it changed to sex and violence. Because we are looking to strengthen the argument, we would have to defuse this potential objection. Only, (C) shows that the advertisers were not motivated by money. By pulling out they had money to lose, compared to had they not retracted their advertisements. Therefore the answer is (C).
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04 Nov 2013, 01:57
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22 Feb 2014, 23:53
younggun044 wrote:
Here you have to be careful i understanding the argument. in the beginning it mentions that their motive is based on moral / profits.
So "C" hows the profit criteria.

To explain it, we need to understand the conclusion....The conclusion in this case is not that "advertisers are influneced by moral and financial considerations " but the conclusion is that "the advertisers must have switched to other newspaper beacuse of moral decision" and since advertisers have 2 things in mind moral and financila consideration so option c clearly states that even though they knew that their revenue would decline so the decision to change to othe newspaper must have been taken beacuse of moral consideration
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23 Feb 2014, 07:07
Straight C.
If the advertisers behaved morally while withdrawing it would strengthen their case if they actually lost sales because of the decision to withdraw.

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15 May 2015, 10:07
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15 Jul 2015, 13:12
Clearly C

Since the withdrawal was argued as on the basis of moral considerations and both moral and financial considerations were argued as equally important, clearly the advertisers knowingly decided to forego the financial gain.
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16 Jul 2015, 01:48
Approch : if we need to strengthen
Quote:
" this must have been because they morally disapproved of publishing salacious material"
, we should start finding option which proves there is no other reason because of which they withdrew advertisement in publication . Answer C implies that advertiser will be in loss if goes for changed publication. Thus, if profit is surely not the reason. that means salacious material is the reason.
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15 Sep 2016, 05:21
Hello from the GMAT Club VerbalBot!

Thanks to another GMAT Club member, I have just discovered this valuable topic, yet it had no discussion for over a year. I am now bumping it up - doing my job. I think you may find it valuable (esp those replies with Kudos).

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16 Nov 2016, 19:19
C - because we need to prove that advertising company left family/now relations magazine due to moral obligations, not financial. This answer does that - it states that they basically gave up a fatter paycheck because they didn't want to compromise their ethics.
Re: Advertisers are often criticized for their unscrupulous   [#permalink] 16 Nov 2016, 19:19
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