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# Advertisers are often criticized for their unscrupulous

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05 Feb 2013, 22:13
Choice (C). It strengthens the claim that the advertises have left the publication because they were morally disapproved, not primarily because decreased sales/revenue. -- This choice eliminates the other possibilities.
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06 Feb 2013, 00:26
"There is evidence, however, that some advertisers are motivated by moral as well as financial considerations"

Since we know they withdrew based on moral grounds: to strengthen the argument we just need to look for one they did on financial grounds. Leading to only (C) .
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08 Jun 2013, 13:18
I dont know why there is so much confusion.

This is a strengthen Question.
© Cos they morally disapproved publication of salacious material. We need to find something that will prove that it is because of moral principles against salacious material and not cos of other motives.
For example:- Changing publication because the readership of publication has changed will weaken. If the new readership is teenage girls , and advertisers don’t have teenage girls as their target audience, then they will obviously change. This is not cause of moral consideration.
How ever, if it is proven that staying with the publication is profitable, and the advertisers have changed despite that, then the argument will be strengthened }
-> Weakens due to the reasoning above.
(B) Some advertisers switched from family newspapers to advertise in the changed publication.
-> What “some” other advertisers do is not a concern for us
(C) The advertisers expected their product sales to increase if they stayed with the changed publication, but to decrease if they withdrew.
-> Strengthen. Had the advertisers stayed, they could have made more money. But still decided to withdraw. A clear proof that this is because they are driven by moral values.
(D) People who generally read family newspapers are not likely to buy newspapers that concentrate on sex and violence.
-> Neutral or Probably weakens. It restates that the readership has changed, An information that is already given in the passage. One could argue that since readership has changed, the advertisers withdrew as the new readers are not target audience. They did not change cos of morals.
(E) It was expected that the changed publication would appeal principally to those in a different income group.
-> Same as D.

Hope it helps .

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09 Jun 2013, 01:45
C is clear winner. The sales is expected to drop if advertisers withdrew ads in new publication even then they do so. This clearly shows some other motivation to withdrew ads such as moral obligations.
A is confusing but as the advertisers move to other family publications . It indicates that there are other reason to do so. May be the product doesn't suit new publication policy.
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17 Jun 2013, 18:22
A) The advertisers switched their advertisements to other family newspapers.\\ May be their product was for family segment and not for the readers interested in sex and violence or may be they pulled out because of moral obligation. Also , this is mentioned in the passage.So we don't know. Out
(B) Some advertisers switched from family newspapers to advertise in the changed publication.// This is opposite of strenghthen,it weakens the passage.
(C) The advertisers expected their product sales to increase if they stayed with the changed publication, but to decrease if they withdrew. // This talks about the financial side of advertisers mind and it is not mentioned in the passage. hence this is the answer.
(D) People who generally read family newspapers are not likely to buy newspapers that concentrate on sex and violence. // this is not talking about the advertisers. The argument is not concerned with what people feel. Hence out.
(E) It was expected that the changed publication would appeal principally to those in a different income group.// this is mentioned in the passage, hence out
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31 Dec 2014, 20:59
Hello from the GMAT Club VerbalBot!

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02 Jan 2015, 01:56
C tells us that even if the advertisers were about to incur loss by withdrawing from the publication they did so as they considered doing so morally correct, this strengthens the argument. hence C.
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03 Jun 2016, 21:57
Hello from the GMAT Club VerbalBot!

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03 Feb 2017, 09:14
Advertisers are often criticized for their
unscrupulous manipulation of people’s tastes and
wants. There is evidence, however, that some
advertisers are motivated by moral as well as
financial considerations. A particular publication
decided to change its image from being a family
newspaper to concentrating on sex and violence, thus
and this must have been because they morally
disapproved of publishing salacious material.

Which one of the following, if true, would most
strengthen the argument?

to other family newspapers.
(B) Some advertisers switched from family
newspapers to advertise in the changed
publication.
(C) The advertisers expected their product sales to
increase if they stayed with the changed
publication, but to decrease if they withdrew.
(D) People who generally read family newspapers
are not likely to buy newspapers that
concentrate on sex and violence.
(E) It was expected that the changed publication
would appeal principally to those in a
different income group.
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03 Feb 2017, 10:28
Please correct the OA. this question is already posted with correct OA.
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03 Feb 2017, 12:13
Need attention of moderator
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04 Feb 2017, 08:13
Mahmud6 wrote:
Need attention of moderator

Topics merged - thank you for pointing out.
Re: Advertisers are often criticized for their unscrupulous   [#permalink] 04 Feb 2017, 08:13

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# Advertisers are often criticized for their unscrupulous

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