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# Advertisers typically use associated images rather than

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Manager
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29 Oct 2008, 12:28
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100% (01:39) correct 0% (00:00) wrong based on 27 sessions

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Advertisers typically use associated images rather than rational argument to pitch a health-oriented or dietary product, working on the average person's insecurities about physical appeal and strengthening our society's growing obsession with youth. As a result, most consumers choose their health purchases on the basis of unconscious and false expectations. It is no wonder that so many Americans today feel disappointed with the reality of their lives and unfulfilled as human beings.

The reader's ability to assess the reasonableness of the writer's claim above would be significantly enhanced by knowledge of all the following EXCEPT:

A. the methods by which false expectations are raised and manipulated by advertising for health-oriented or dietary products
B. the ways in which decisions are made about what type of advertising is used to market a specific product
C. the extent to which the average consumer is actually obsessed with retaining a youthful appearance
D. the depth of personal disappointment and lack of individual fulfillment to be found in most American lives today
E. the processes by which most consumers actually make a decision to buy one product rather than a competing one

I found this one very confusing , any help is appreciated.

Thanks.
If you have any questions
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Re: CR - Tricky one [#permalink]

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29 Oct 2008, 12:37
gameCode wrote:
Advertisers typically use associated images rather than rational argument to pitch a health-oriented or dietary product, working on the average person's insecurities about physical appeal and strengthening our society's growing obsession with youth. As a result, most consumers choose their health purchases on the basis of unconscious and false expectations. It is no wonder that so many Americans today feel disappointed with the reality of their lives and unfulfilled as human beings.

The reader's ability to assess the reasonableness of the writer's claim above would be significantly enhanced by knowledge of all the following EXCEPT:

A. the methods by which false expectations are raised and manipulated by advertising for health-oriented or dietary products
B. the ways in which decisions are made about what type of advertising is used to market a specific product
C. the extent to which the average consumer is actually obsessed with retaining a youthful appearance
D. the depth of personal disappointment and lack of individual fulfillment to be found in most American lives today
E. the processes by which most consumers actually make a decision to buy one product rather than a competing one

I found this one very confusing , any help is appreciated.

Thanks.

I think B, because the way that marketing decisions are made doesnt matter.
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Re: CR - Tricky one [#permalink]

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29 Oct 2008, 12:42
B as well
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Re: CR - Tricky one [#permalink]

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29 Oct 2008, 13:09
I am not sure but D for me .
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Re: CR - Tricky one [#permalink]

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29 Oct 2008, 13:51
Not sure, but E.
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29 Oct 2008, 14:10
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This is a Crux EXCEPT question. So we need to eliminate ACs that strengthen the claim.

A. the methods by which false expectations are raised and manipulated by advertising for health-oriented or dietary products.

Strengthens: What if the methods are easily detectable by the average person? The whole argument would be weakened because an average consumer would be able to avoid the ploy.

B. the ways in which decisions are made about what type of advertising is used to market a specific product.

I chose this AC. Rationale: This is playing off the timing aspect. We don't care about how something gets to be the case. We just care that the average American (according to the stimulus) is superficial and that advertisers manipulate this fact.

C. the extent to which the average consumer is actually obsessed with retaining a youthful appearance

Strengthens: Should the average consumer not be obsessed with retaining a superficial appearance the argument would be weakened.

D. the depth of personal disappointment and lack of individual fulfillment to be found in most American lives today

Strengthens: MOST Americans are disappointed in their lives. To me, this means nothing. However, if I stated that MOST Americans are disappointed in their lives but their happiness outweighs this statement, the argument would be weakened as well.

E. the processes by which most consumers actually make a decision to buy one product rather than a competing one
Strengthens: What if there were a 3rd way consumers make a decision to buy something that outweighs the ones mentioned in the stimulus. Perhaps the ease of use for a product outweighs the rational argument and superficial aspects of a product?
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Re: CR - Tricky one [#permalink]

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29 Oct 2008, 21:57
Another (B)
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Re: CR - Tricky one [#permalink]

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29 Oct 2008, 23:05
I choose D
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30 Oct 2008, 00:44
B ?
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Re: CR - Tricky one [#permalink]

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30 Oct 2008, 01:18
gameCode wrote:

B. the ways in which decisions are made about what type of advertising is used to market a specific product

Thanks.
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30 Oct 2008, 07:25
Yes the answer is B . Thanks for the explanation. ( I had gone for E earlier ...)
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Re: CR - Tricky one [#permalink]

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01 Nov 2008, 08:17
gameCode wrote:
Yes the answer is B . Thanks for the explanation. ( I had gone for E earlier ...)

What is the source of this question?
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Re: CR - Tricky one [#permalink]

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01 Nov 2008, 08:57
I have lost track of that, ( i should maintain the habit of mentioning the source upfront ) but most probably its kaplan verbal quiz, since i haven't tried the club verbal from past few days.
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Re: CR - Tricky one [#permalink]

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01 Nov 2008, 11:26
Hi guys,

IMO: D

A the methods that are used are useful
B how people do the ads... useful for me
C somewhat, what people think...
E how people decided is useful coz it determines the ads

D for me, not useful

OA?

Cheers

gameCode wrote:
A. the methods by which false expectations are raised and manipulated by advertising for health-oriented or dietary products
B. the ways in which decisions are made about what type of advertising is used to market a specific product
C. the extent to which the average consumer is actually obsessed with retaining a youthful appearance
D. the depth of personal disappointment and lack of individual fulfillment to be found in most American lives today
E. the processes by which most consumers actually make a decision to buy one product rather than a competing one

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Re: CR - Tricky one [#permalink]

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01 Nov 2008, 22:08
Definitely B. The wording of the question is deliberately difficult, but it boils down to a special type of Strengthen/Weaken question. It asks for information that would help us evaluate the argument -- that is, for a TYPE of information that would either strengthen or weaken the argument, depending on what exactly that information is. Of course, it is also an EXCEPT question, which means we are actually looking for the one answer which DOESN'T provide this kind of information.

As always, strengthening or weakening the argument is done by building or destroying a connection between evidence and conclusion. In this particular question, the evidence-to-conclusion chain is unusually complicated. It looks like this:

Evidence: Advertisers use images, not rational argument to sell health-oriented or dietary product.
AND: They work on people's insecurities about physical appeal.
AND: They strengthen our obsession with youth.

Therefore, intermediate conclusion: Most consumers choose their health purchases on the basis of unconscious and false expectations.

And therefore, final conclusion: Many Americans today feel disappointed with the reality of their lives and unfulfilled as human beings.

It is fairly easy to see that B is irrelevant to strengthening or weakening this chain of reasoning. How advertisers decide to advertise in a certain way does not matter, because the evidence already tells us what advertisers use to sell these kinds of products. As always in CR, we accept the evidence as true for the purpose of evaluating the argument.

What may be harder is seeing why all the others ARE relevant. A would help determine whether there really is any connection between the activities of advertisers (the three pieces of evidence) and the purported fact that consumers choose these products on the basis of false expectations. C would help determine whether there really is any connection between the advertisers' efforts to foment an obsession with youth (third piece of evidence) and the consumers who are used in the intermediate conclusion. D would indicate whether any of the evidence and the subsidiary conclusion have actually LED to the final conclusion. E would show whether the consumers' way of choosing products (intermediate conclusion) actually is based on the observations in the evidence or not.
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Re: CR - Tricky one [#permalink]

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02 Nov 2008, 19:04
very gud n strong grumpy................me too going for B......
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07 Nov 2016, 04:00
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Re: Advertisers typically use associated images rather than   [#permalink] 07 Nov 2016, 04:00
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