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# Among the more effective kinds of publicity that publishers

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Director
Joined: 24 Oct 2005
Posts: 659
Location: London
Among the more effective kinds of publicity that publishers [#permalink]

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07 Apr 2006, 03:58
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Among the more effective kinds of publicity that publishers can get for a new book is to have excerpts of it published in a high-circulation magazine soon before the book is published. The benefits of such excerption include not only a sure increase in sales but also a fee paid by the magazine to the bookâ€™s publisher.

Which of the following conclusions is best supported by the information above?

(A) The number of people for whom seeing an excerpt of a book in a magazine provides an adequate substitute for reading the whole book is smaller than the number for whom the excerpt stimulates a desire to read the book.
(B) Because the financial advantage of excerpting a new book in a magazine usually accrues to the bookâ€™s publisher, magazine editors are unwilling to publish excerpts from new books.
(C) In calculating the total number of copies that a book has sold, publishers include sales of copies of magazines that featured an excerpt of the book.
(D) The effectiveness of having excerpts of a book published in a magazine, measured in terms of increased sales of a book, is proportional to the circulation of the magazine in which the excerpts are published.
(E) Books that are suitable for excerpting in high-circulation magazines sell more copies than books that are not suitable for excerpting.

VP
Joined: 29 Apr 2003
Posts: 1403

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07 Apr 2006, 04:23

Let me know if its true, I will explain!
Director
Joined: 13 Nov 2003
Posts: 789
Location: BULGARIA

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07 Apr 2006, 06:17
E) there is a problem that i observe with it. If the book is appropriate for excerpting why should by the book itself? Also, the argument states SURE INCREASE, so from E) seems that the book itself, with its qualities , not the magazine, is important
B) if financial benefits go only to the publisher why would then the magazine pay for the excerpt?
D) is irrelevant cause the magazine is high-circulating. There is no clear connection between the degree of circulation and increased sales
C) It is not clear if the magazine is bought because of the excerpt or because of some other article
A) think is best
07 Apr 2006, 06:17
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