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# Among the more effective kinds of publicity that publishers

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SVP
Joined: 24 Sep 2005
Posts: 1883

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Among the more effective kinds of publicity that publishers [#permalink]

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29 May 2006, 22:53
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Among the more effective kinds of publicity that publishers can get for a new book is to have excerpts of it published in a high-circulation magazine soon before the book is published. The benefits of such excerption include not only a sure increase in sales but also a fee paid by the magazine to the bookâ€™s publisher.
Which of the following conclusions is best supported by the information above?
(A) The number of people for whom seeing an excerpt of a book in a magazine provides an adequate substitute for reading the whole book is smaller than the number for whom the excerpt stimulates a desire to read the book.
(B) Because the financial advantage of excerpting a new book in a magazine usually accrues to the bookâ€™s publisher, magazine editors are unwilling to publish excerpts from new books.
(C) In calculating the total number of copies that a book has sold, publishers include sales of copies of magazines that featured an excerpt of the book.
(D) The effectiveness of having excerpts of a book published in a magazine, measured in terms of increased sales of a book, is proportional to the circulation of the magazine in which the excerpts are published.
(E) Books that are suitable for excerpting in high-circulation magazines sell more copies than books that are not suitable for excerpting.

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VP
Joined: 07 Nov 2005
Posts: 1115

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Location: India

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29 May 2006, 23:05
I'll pick A.
The passage states that sales increases due to the publication of excerpts in magazines.
So we can conclude that people who purchase books due to this are more than people who actually don't.
Hence A follows.

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Senior Manager
Joined: 11 May 2006
Posts: 258

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29 May 2006, 23:20
I am also inclined towards A though the statement re "fee paid by the magazine to the bookâ€™s publisher" is confusing as to what role does it play in this conclusion ?

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SVP
Joined: 30 Mar 2006
Posts: 1728

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30 May 2006, 03:59
A for me.

The author mentions that such a strategy will increase the sales of the book as well as get money from magazines.

A safely concludes that more people are interested in buying the books after reading the excerpts than the number of people not interested.

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GMAT Club Legend
Joined: 07 Jul 2004
Posts: 5032

Kudos [?]: 453 [0], given: 0

Location: Singapore

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30 May 2006, 04:07
(A) The number of people for whom seeing an excerpt of a book in a magazine provides an adequate substitute for reading the whole book is smaller than the number for whom the excerpt stimulates a desire to read the book.

(B) Not important. The magazine editor's reluctance does not have a significant impact on the conclusion.

(C) Irrelevant

(D) We're already told it's effective, so we do not need to debate whether the magazine is highly circulated or not.

(E) Not important

A is the best choice. If a great number of people have a strong desire to read the book after going through the excerpt, then the conclusion that publishing an excerpt in magazines will result in an increase in sales is true.

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Director
Joined: 16 Aug 2005
Posts: 937

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Location: France

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30 May 2006, 05:37
d comes close, but A has the KO

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SVP
Joined: 24 Sep 2005
Posts: 1883

Kudos [?]: 386 [0], given: 0

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30 May 2006, 05:41
gmatmba wrote:
d comes close, but A has the KO

KO?

BTW, I can sense your very strong verbal skills So please be around and share with us your profound verbal explanations

Kudos [?]: 386 [0], given: 0

30 May 2006, 05:41
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# Among the more effective kinds of publicity that publishers

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