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# Among the more effective kinds of publicity that publishers

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Senior Manager
Joined: 05 Oct 2006
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Among the more effective kinds of publicity that publishers [#permalink]

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21 Jan 2007, 23:29
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Among the more effective kinds of publicity that publishers can get for a new book is to have excerpts of it published in a high-circulation magazine soon before the book is published. The benefits of such excerption include not only a sure increase in sales but also a fee paid by the magazine to the bookâ€™s publisher.
Which of the following conclusions is best supported by the information above?
(A) The number of people for whom seeing an excerpt of a book in a magazine provides an adequate substitute for reading the whole book is smaller than the number for whom the excerpt stimulates a desire to read the book.
(B) Because the financial advantage of excerpting a new book in a magazine usually accrues to the bookâ€™s publisher, magazine editors are unwilling to publish excerpts from new books.
(C) In calculating the total number of copies that a book has sold, publishers include sales of copies of magazines that featured an excerpt of the book.
(D) The effectiveness of having excerpts of a book published in a magazine, measured in terms of increased sales of a book, is proportional to the circulation of the magazine in which the excerpts are published.
(E) Books that are suitable for excerpting in high-circulation magazines sell more copies than books that are not suitable for excerpting. for building material by the present

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Director
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22 Jan 2007, 01:20
I think it is clear that this one is between A and D...

D is out because it talks about increased sales of a book... while the paragraph talks about increased publicity... + we do not know whether the increase would be proportional or not... thus too many facts left without evidence...

therefore, i take A

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Director
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22 Jan 2007, 01:45
A !

If excepts raise interest then the book sales will increase. If excerpts are enough to replace person's desire to read the book then it will reduce book sales (example: for a crime thriller, if the criminal identified in the excerpt, will you be interested to read the book).
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Director
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22 Jan 2007, 04:12
Swagatalakshmi wrote:
A !

If excepts raise interest then the book sales will increase. If excerpts are enough to replace person's desire to read the book then it will reduce book sales (example: for a crime thriller, if the criminal identified in the excerpt, will you be interested to read the book).

A for the same reason.

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Senior Manager
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22 Jan 2007, 06:11
Swagatalakshmi wrote:
A !

If excepts raise interest then the book sales will increase. If excerpts are enough to replace person's desire to read the book then it will reduce book sales (example: for a crime thriller, if the criminal identified in the excerpt, will you be interested to read the book).

there are 2 things happening...
1. excerpt is getting published.
2. increase sale is happening.

in between missing is the asumption i.e., excerpt being published stimulates a desire to buy the book which is resulting in a increase in a sale.

so choice A looks like an assumption to me.this cant be the conclusion.

having said so,now 1 and 2 are premises and we have to draw a conclusion.
choice D looks the only alternative.

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Intern
Joined: 14 Jan 2007
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23 Jan 2007, 01:17
Choosig A

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VP
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05 Feb 2007, 21:39
A as well , OA?

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05 Feb 2007, 21:39
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