It is currently 10 Dec 2017, 21:11

### GMAT Club Daily Prep

#### Thank you for using the timer - this advanced tool can estimate your performance and suggest more practice questions. We have subscribed you to Daily Prep Questions via email.

Customized
for You

we will pick new questions that match your level based on your Timer History

Track

every week, we’ll send you an estimated GMAT score based on your performance

Practice
Pays

we will pick new questions that match your level based on your Timer History

# Events & Promotions

###### Events & Promotions in June
Open Detailed Calendar

# An advertising agency argued that the quality of its client

Author Message
SVP
Joined: 21 Jul 2006
Posts: 1509

Kudos [?]: 1069 [0], given: 1

### Show Tags

28 Nov 2007, 12:22
00:00

Difficulty:

(N/A)

Question Stats:

0% (00:00) correct 0% (00:00) wrong based on 24 sessions

### HideShow timer Statistics

An advertising agency argued that the quality of its client’s product is perceived to have decreased because the client had pressured the agency to create a campaign which sacrificed the product’s image in order to establish the product as a bargain.

Which of the following, if known to be true by the client and the agency, most seriously weakens the agency’s argument above?

a) A client will always switch advertising agencies when the perception of that client’s product’s value decreases.

b) The client has to give final approval for any advertising campaign an agency creates.

c) Perception of the quality of a product increases when perception of that product as a bargain increases.

d) The perception of a product’s price value increases when an advertising campaign is successful.

e) It is impossible to establish a product as a bargain without a decrease in the perception of that product’s quality

Kudos [?]: 1069 [0], given: 1

CEO
Joined: 29 Mar 2007
Posts: 2553

Kudos [?]: 536 [0], given: 0

### Show Tags

28 Nov 2007, 12:52
tarek99 wrote:
An advertising agency argued that the quality of its client’s product is perceived to have decreased because the client had pressured the agency to create a campaign which sacrificed the product’s image in order to establish the product as a bargain.

Which of the following, if known to be true by the client and the agency, most seriously weakens the agency’s argument above?

a) A client will always switch advertising agencies when the perception of that client’s product’s value decreases.

b) The client has to give final approval for any advertising campaign an agency creates.

c) Perception of the quality of a product increases when perception of that product as a bargain increases.

d) The perception of a product’s price value increases when an advertising campaign is successful.

e) It is impossible to establish a product as a bargain without a decrease in the perception of that product’s quality

Seems to be C.

Kudos [?]: 536 [0], given: 0

SVP
Joined: 21 Jul 2006
Posts: 1509

Kudos [?]: 1069 [1], given: 1

### Show Tags

28 Nov 2007, 13:08
1
KUDOS
you're right! the OA is C

Kudos [?]: 1069 [1], given: 1

SVP
Joined: 28 Dec 2005
Posts: 1543

Kudos [?]: 188 [0], given: 2

### Show Tags

28 Nov 2007, 20:34
GMATBLACKBELT wrote:
tarek99 wrote:
An advertising agency argued that the quality of its client’s product is perceived to have decreased because the client had pressured the agency to create a campaign which sacrificed the product’s image in order to establish the product as a bargain.

Which of the following, if known to be true by the client and the agency, most seriously weakens the agency’s argument above?

a) A client will always switch advertising agencies when the perception of that client’s product’s value decreases.

b) The client has to give final approval for any advertising campaign an agency creates.

c) Perception of the quality of a product increases when perception of that product as a bargain increases.

d) The perception of a product’s price value increases when an advertising campaign is successful.

e) It is impossible to establish a product as a bargain without a decrease in the perception of that product’s quality

Seems to be C.

C ?? hmm. OK, the way I read this, the ad agency was saying that their client pressured them, and so they had to put out an ad that showed product to be a bargain, and as such consumers perceived it in a certain way.

Kudos [?]: 188 [0], given: 2

Director
Joined: 09 Aug 2006
Posts: 521

Kudos [?]: 112 [0], given: 0

### Show Tags

28 Nov 2007, 21:00
tarek99 wrote:
An advertising agency argued that the quality of its client’s product is perceived to have decreased because the client had pressured the agency to create a campaign which sacrificed the product’s image in order to establish the product as a bargain.

Which of the following, if known to be true by the client and the agency, most seriously weakens the agency’s argument above?

a) A client will always switch advertising agencies when the perception of that client’s product’s value decreases.

b) The client has to give final approval for any advertising campaign an agency creates.

c) Perception of the quality of a product increases when perception of that product as a bargain increases.

d) The perception of a product’s price value increases when an advertising campaign is successful.

e) It is impossible to establish a product as a bargain without a decrease in the perception of that product’s quality

Yup .. C it is .. pretty strght ..

Kudos [?]: 112 [0], given: 0

Display posts from previous: Sort by

# An advertising agency argued that the quality of its client

Moderators: GMATNinjaTwo, GMATNinja

 Powered by phpBB © phpBB Group | Emoji artwork provided by EmojiOne Kindly note that the GMAT® test is a registered trademark of the Graduate Management Admission Council®, and this site has neither been reviewed nor endorsed by GMAC®.