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An advertising agency argued that the quality of its client

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SVP
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Kudos [?]: 1069 [0], given: 1

An advertising agency argued that the quality of its client [#permalink]

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New post 28 Nov 2007, 12:22
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An advertising agency argued that the quality of its client’s product is perceived to have decreased because the client had pressured the agency to create a campaign which sacrificed the product’s image in order to establish the product as a bargain.

Which of the following, if known to be true by the client and the agency, most seriously weakens the agency’s argument above?


a) A client will always switch advertising agencies when the perception of that client’s product’s value decreases.

b) The client has to give final approval for any advertising campaign an agency creates.

c) Perception of the quality of a product increases when perception of that product as a bargain increases.

d) The perception of a product’s price value increases when an advertising campaign is successful.

e) It is impossible to establish a product as a bargain without a decrease in the perception of that product’s quality

Kudos [?]: 1069 [0], given: 1

CEO
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Re: CR: Advertising Agency [#permalink]

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New post 28 Nov 2007, 12:52
tarek99 wrote:
An advertising agency argued that the quality of its client’s product is perceived to have decreased because the client had pressured the agency to create a campaign which sacrificed the product’s image in order to establish the product as a bargain.

Which of the following, if known to be true by the client and the agency, most seriously weakens the agency’s argument above?


a) A client will always switch advertising agencies when the perception of that client’s product’s value decreases.

b) The client has to give final approval for any advertising campaign an agency creates.

c) Perception of the quality of a product increases when perception of that product as a bargain increases.

d) The perception of a product’s price value increases when an advertising campaign is successful.

e) It is impossible to establish a product as a bargain without a decrease in the perception of that product’s quality


Seems to be C.

Kudos [?]: 536 [0], given: 0

1 KUDOS received
SVP
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Joined: 21 Jul 2006
Posts: 1509

Kudos [?]: 1069 [1], given: 1

 [#permalink]

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New post 28 Nov 2007, 13:08
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you're right! the OA is C ;)

Kudos [?]: 1069 [1], given: 1

SVP
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Joined: 28 Dec 2005
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Kudos [?]: 188 [0], given: 2

Re: CR: Advertising Agency [#permalink]

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New post 28 Nov 2007, 20:34
GMATBLACKBELT wrote:
tarek99 wrote:
An advertising agency argued that the quality of its client’s product is perceived to have decreased because the client had pressured the agency to create a campaign which sacrificed the product’s image in order to establish the product as a bargain.

Which of the following, if known to be true by the client and the agency, most seriously weakens the agency’s argument above?


a) A client will always switch advertising agencies when the perception of that client’s product’s value decreases.

b) The client has to give final approval for any advertising campaign an agency creates.

c) Perception of the quality of a product increases when perception of that product as a bargain increases.

d) The perception of a product’s price value increases when an advertising campaign is successful.

e) It is impossible to establish a product as a bargain without a decrease in the perception of that product’s quality


Seems to be C.


C ?? hmm. OK, the way I read this, the ad agency was saying that their client pressured them, and so they had to put out an ad that showed product to be a bargain, and as such consumers perceived it in a certain way.

Kudos [?]: 188 [0], given: 2

Director
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Re: CR: Advertising Agency [#permalink]

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New post 28 Nov 2007, 21:00
tarek99 wrote:
An advertising agency argued that the quality of its client’s product is perceived to have decreased because the client had pressured the agency to create a campaign which sacrificed the product’s image in order to establish the product as a bargain.

Which of the following, if known to be true by the client and the agency, most seriously weakens the agency’s argument above?


a) A client will always switch advertising agencies when the perception of that client’s product’s value decreases.

b) The client has to give final approval for any advertising campaign an agency creates.

c) Perception of the quality of a product increases when perception of that product as a bargain increases.

d) The perception of a product’s price value increases when an advertising campaign is successful.

e) It is impossible to establish a product as a bargain without a decrease in the perception of that product’s quality


Yup .. C it is .. pretty strght ..

Kudos [?]: 112 [0], given: 0

Re: CR: Advertising Agency   [#permalink] 28 Nov 2007, 21:00
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