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# Because of the recent recession in Country A most magazines

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Current Student
Joined: 29 Jan 2005
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Because of the recent recession in Country A most magazines [#permalink]

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21 Jan 2006, 23:46
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Difficulty:

(N/A)

Question Stats:

100% (01:11) correct 0% (00:00) wrong based on 3 sessions

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Because of the recent recession in Country A most magazines published there have experienced decreases in advertising revenue, so much so that the survival of the most widely read magazines is in grave doubt. At the same time, however, more people in Country A are reading more magazines than ever before, and the number of financially successful magazines in Country A is greater than ever.

Which one of the following, if true, most helps to resole the apparent discrepancy in the information above?

(A) Most magazines reduce the amount they charge for advertisementâ€™s during a recession.
(B) The audience for a successful television show far exceeds the readership of even the most widely read magazine.
(C) Advertising is the main source of revenue only for the most widely read magazines; other magazines rely on circulation for their revenue.
(D) Because of the recession, people in Country A have cut back on magazine subscriptions and are reading borrowed magazines.
(E) More of the new general interest magazines that were launched this year in Country A have survived than survived in previous years.

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CEO
Joined: 20 Nov 2005
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Schools: Completed at SAID BUSINESS SCHOOL, OXFORD - Class of 2008

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21 Jan 2006, 23:50
I think its C. Will explain if correct.
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SAID BUSINESS SCHOOL, OXFORD - MBA CLASS OF 2008

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SVP
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21 Jan 2006, 23:53
C makes sense. Revenues dropped for some magazine because of ad budget crunch because of recession but the number of circulation of some other magazines has increased.

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Director
Joined: 04 Oct 2005
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Location: Chicago

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22 Jan 2006, 01:03
I would go with C

It explains why some companies have failed and why some compnaies are financially succesfful

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VP
Joined: 21 Sep 2003
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Location: USA

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22 Jan 2006, 03:49
Should be C because it clarifies that there are 2 categories of magazines:
2. other magazines --> Need revenue from circulation.
_________________

"To dream anything that you want to dream, that is the beauty of the human mind. To do anything that you want to do, that is the strength of the human will. To trust yourself, to test your limits, that is the courage to succeed."

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Manager
Joined: 18 Dec 2005
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22 Jan 2006, 08:34
Vote for C!

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22 Jan 2006, 08:34
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# Because of the recent recession in Country A most magazines

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