Consultants can serve a purpose if used appropriately. Your best bet is to exploit those 30 minute assessments they offer. Just go in with a few specific questions and get their insights. I talked to all of them (Sandy,
Stacy Blackman, Tyler Chorney, Paul Lanizollotti, Alex Chu, Veritas, Military to Business, etc.). They will usually try to answer your specific questions in order to lure you in. My personal feeling is that at some point in the application process you should seek out someone who’s your polar opposite. Ask them to review parts of the app. If that person gets it then you know you’ve probably successfully articulated your story. You may not get in, but at least you put your best foot forward. I found a gay guy in New York City that was a friend of a friend from West Point. I spoke with him by phone a couple times. At one point, he asked me who the Taliban were. I said, “They are the enemy.” He said, “Where? Aren’t we in like three wars now?” I told him that they are the enemy in Afghanistan. He asked me how long we had been in Afghanistan. “A decade,” I said. And it went like this for a few hours. I think it’s worth it to do this because if you assess the human terrain on these Admissions Committees, you will see that they are disproportionately women. Most of them don’t follow war. For that matter, very few Americans follow war or otherwise care about it.
One of the questions I asked the consultants was why are there relatively few military guys in business school? By this time I’d visited a few schools and they each told me how much they loved the military and how they wanted to increase the number of military personnel in their classes. And yet if you looked at the historical data, military representation was flat or only slightly up. I got a few different explanations for this:
1) A lot of guys don’t pay attention to their grades in undergrad because they know they have a job waiting for them in the military.
2) GMATs trend lower in a lot of cases because you’re not doing work involving GMAT skills.
3) Recommenders screw you. They think they're doing you a favor, but your battalion commander's actually not the best person to write the kind of Rec these schools want to see for a military candidate.
4) Most schools actually don’t like the military that much. They’d get burned at the Fox News stake if they came out and said “Well, we have plenty of military people and we don’t need more.” Sure, they are going to tell you they like you. There's no alternative. In part, they do like you because employers like military guys. The reason business schools are relevant is because of the employers that recruit there. Mr. Military is going to help the schools job stats.
With respect to Vets Clubs, I think they are a mixed bag. If you want to know about the culture of the school, specific classes, clubs and recruiting, then absolutely talk to the Vets Club. As far as Vets Clubs feelings on the getting in, take their advice with a grain of salt. My personal belief is that there is an element of confirmation bias associated with their advice. A student thinks “Well, I did X, Y, and Z. Other people should do that and they will get in just like me.” After you’re in, I’m told Wharton lets you look at your file with the ADCOM’s notes in it. Not sure if this is true, but my point is that I’ve yet to hear of a school where Admissions comes to you and says “Hey Timmy, remember your application? Parts X and Y sucked. We really liked Z and that’s why you’re in.” If Timmy knew that he wouldn’t be advising you to do X and Y, but Timmy most likely doesn’t know that. And what happens if you do parts X and Y, but your Z is actually more Z’? Well, maybe you don’t get in now because of Timmy’s own confirmation bias. So Timmy tried to help you out, but he actually ended up screwing you by accident.
If anything, I think it helps to engage the Vets Club in the off chance that Admissions calls over and asks about your application. “Have you ever heard of this guy? Does he want to be here,” they might ask. And then the Vets Club can say “Yeah, we know Chris. He’s been in touch with us for a few months. He’d be a good fit.” This is more prevalent at the smaller schools though (Darden, Johnson, Stanford, etc.) where “fit” counts for something. The last thing a small school can afford is some guy with a bad haircut throwing off the chemistry of an entire section. As far as HBS, I’m told that Admissions is “highly isolated from the student body.” In other words, HBS Admissions has been doing this for quite a while and they’re not soliciting the input of current students. People that actually attend would know better than me though.