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# Candle Corporation’s television stations are likely to have more incom

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Candle Corporation’s television stations are likely to have more incom [#permalink]

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15 Jun 2016, 12:07
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86% (01:24) correct 14% (01:40) wrong based on 1705 sessions

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Candle Corporation’s television stations are likely to have more income from advertisers than previously. This is because advertisers prefer to reach people in the 18- to 49-year-old age group and the number of people in the group watching Candle television is increasing. Furthermore, among Candle viewers, the percentage of viewers 18 to 49 years old is increasing.

Which of the following, if true, would most strengthen the argument that Candle Corporation will receive more income from advertisers?

A) Advertisers carefully monitor the demographic characteristics of television audiences and purchase advertising time to reach the audiences they prefer to reach.
B) Among people over 49 years old, fewer viewers of Candle stations buy products advertised on television than do viewers of other stations.
C) There will be increasingly more advertisements on television that are directed at viewers who are over 49 years old.
D) Candle stations plan to show reruns of television shows during hours when other stations run shows for the first time.
E) People 18 to 49 years old generally have less disposable income to spend than do people over 49 years old.

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Re: Candle Corporation’s television stations are likely to have more incom [#permalink]

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18 Jun 2016, 01:44
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Conclusion - Candle Corporation’s television stations are likely to have more income from advertisers than previously
Premises - advertisers prefer to reach people in the 18- to 49-year-old age group and the number of people in the group watching Candle television is increasing
Also , among Candle viewers, the percentage of viewers 18 to 49 years old is increasing.

Strengthen
A) Advertisers carefully monitor the demographic characteristics of television audiences and purchase advertising time to reach the audiences they prefer to reach. Correct
B) Among people over 49 years old, fewer viewers of Candle stations buy products advertised on television than do viewers of other stations. Out of scope
C) There will be increasingly more advertisements on television that are directed at viewers who are over 49 years old. Irrelevant as our focus group is 18-49 years
D) Candle stations plan to show reruns of television shows during hours when other stations run shows for the first time. Irrelevant
E) People 18 to 49 years old generally have less disposable income to spend than do people over 49 years old. Irrelevant - On the contrary if this is true ,advertisers will be reluctant to reach out to 18-49 years .

Answer A
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Candle Corporation’s television stations are likely to have more incom [#permalink]

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18 Jun 2016, 23:58
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1
Now almost always on any CR question try and pre-think before moving on to answer choices.
This will help you choose the correct answer choice over an incorrect one or atleast give you an edge.

In this question the conclusion is - Candle Corporation’s television stations are likely to have more income from advertisers than previously. This is based on the premise that advertisers prefer to reach people in the age group 18-49 and the number of people in this age group who watch candle corporation television station (CCTS) is also increasing.

Now what can Strengthen this conclusion.

Observe the word prefer – The argument talks about how advertisers prefer CCTS viewers in this age group. If we can show that this preference can be changed to actual revenue stream then we will hit the bulls eye. What could be the possibilities

Pre-thinking- Advertisers continue to give the same amount for advertising/per second on the channel and increase their advertising time on the channel.
With this in mind let’s see the answer choices

A) Advertisers carefully monitor the demographic characteristics of television audiences and purchase advertising time to reach the audiences they prefer to reach – on the lines that we thought. This would actually help increase revenue for CCTS.
B) Among people over 49 years old, fewer viewers of Candle stations buy products advertised on television than do viewers of other stations – Out of scope -> we are talking of people of age over 49 – irrelevant in regard to the argument.
C) There will be increasingly more advertisements on television that are directed at viewers who are over 49 years old. – Same as option B - > Irrelevant.
D) Candle stations plan to show reruns of television shows during hours when other stations run shows for the first time – This does not affect our conclusion in any way hence incorrect.
E) People 18 to 49 years old generally have less disposable income to spend than do people over 49 years old – It is of no concern to us that people in this particular age group have more or less disposable income. Our argument is about whether CCTS will be able to increase revenue based on viewership.

Hope this helps !!
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Re: Candle Corporation’s television stations are likely to have more incom [#permalink]

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19 Jun 2016, 00:57
TeamGMATIFY wrote:
Now almost always on any CR question try and pre-think before moving on to answer choices.
This will help you choose the correct answer choice over an incorrect one or atleast give you an edge.

I cannot agree more. Spending an extra 10 seconds on anticipating the answer for the question, figuring out the most important assumption for the argument, would save you time trying to determine if the correct answer choice could be an assumption.
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Candle Corporation’s television stations are likely to have more incom [#permalink]

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Updated on: 21 Feb 2017, 21:24
Candle Corporation’s television stations are likely to have more income from advertisers than previously. This is because advertisers prefer to reach people in the 18- to 49-year-old age group and the number of people in the group watching Candle television is increasing. Furthermore, among Candle viewers, the percentage of viewers 18 to 49 years old is increasing.

Which of the following, if true, would most strengthen the argument that Candle Corporation will receive more income from advertisers?

A) Advertisers carefully monitor the demographic characteristics of television audiences and purchase advertising time to reach the audiences they prefer to reach.
B) Among people over 49 years old, fewer viewers of Candle stations buy products advertised on television than do viewers of other stations.
C) There will be increasingly more advertisements on television that are directed at viewers who are over 49 years old.
D) Candle stations plan to show reruns of television shows during hours when other stations run shows for the first time.
E) People 18 to 49 years old generally have less disposable income to spend than do people over 49 years old.

Originally posted by abhishekdadarwal2009 on 21 Feb 2017, 15:35.
Last edited by Vyshak on 21 Feb 2017, 21:24, edited 1 time in total.
Topic Merged. Search before posting.
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Re: Candle Corporation’s television stations are likely to have more incom [#permalink]

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04 Jun 2017, 23:55
It is an easy A , as rest all the options are out of scope.
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Re: Candle Corporation’s television stations are likely to have more incom [#permalink]

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22 Sep 2017, 02:36
This is I guess a pretty straightforward question. Most of the given options were out of scope/irrelevant.

Conclusion: Candle Corporation’s television stations are likely to have more income from advertisers than previously.

Premise: This is because advertisers prefer to reach people in the 18- to 49-year-old age group and the number of people in the group watching Candle television is increasing. Furthermore, among Candle viewers, the percentage of viewers 18 to 49 years old is increasing.

Pre-thinking: Advertisers like to target 18-49-year-old group and Candle television watchers in that target group. So, advertisers would start advertising on Candle television and that in turn would generate more income for Candle.

Which of the following, if true, would most strengthen the argument that Candle Corporation will receive more income from advertisers?

A) Advertisers carefully monitor the demographic characteristics of television audiences and purchase advertising time to reach the audiences they prefer to reach. [If advertisers carefully monitor and purchase advertising time, then that would mean that they would be aware of the audience group of Candle and seeing that Candle viewership is increasing for the age group 18-49, they would definitely buy advertising time. This would thus, increase the income of Candle television.]

B) Among people over 49 years old, fewer viewers of Candle stations buy products advertised on television than do viewers of other stations. [Out of Scope: We are not concerned with people over 49-year-old and what they buy]

C) There will be increasingly more advertisements on television that are directed at viewers who are over 49 years old. [This is kind of a weakener, because if the advertisement is going to increase for people over 49 years old, then Candle will not be able to show more advertisement, as they are expecting the increase in income from the 18-49 year target group]

D) Candle stations plan to show reruns of television shows during hours when other stations run shows for the first time. [Out of Scope - We don't know if these reruns will help in getting more advertisement or whether they target the 18-49 age group.]

E) People 18 to 49 years old generally have less disposable income to spend than do people over 49 years old. [Out of Scope - Even if they have less disposable income, they might spend it on the product that is advertised. So this is not a strengthener.]
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Re: Candle Corporation’s television stations are likely to have more incom [#permalink]

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23 Sep 2017, 11:50
"A" is the correct choice - Advertisers monitoring demographics will probably realize that Candle has increasing numbers of viewers in their preferred age range. If they purchase advertising to reach viewers in that age range, then they will probably purchase more advertising time with Candle.

B - Eliminate - This gives advertisers less reason to advertise on Candle to reach target audience.
C - Eliminate - Since the percentage of Candle viewers 18-49 years old is growing, over 49 years population is reducing (assumption)
D - Eliminate - reruns of programs may not attract advertisers to spend money, thus no revenue
E - Eliminate - This gives advertisers less incentive to try to reach audiences
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Re: Candle Corporation’s television stations are likely to have more incom [#permalink]

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13 Apr 2018, 06:50
Candle Corporation’s television stations are likely to have more income from advertisers than previously. This is because advertisers prefer to reach people in the 18- to 49-year-old age group and the number of people in the group watching Candle television is increasing. Furthermore, among Candle viewers, the percentage of viewers 18 to 49 years old is increasing.

Which of the following, if true, would most strengthen the argument that Candle Corporation will receive more income from advertisers?

A) Advertisers carefully monitor the demographic characteristics of television audiences and purchase advertising time to reach the audiences they prefer to reach.
B) Among people over 49 years old, fewer viewers of Candle stations buy products advertised on television than do viewers of other stations.
C) There will be increasingly more advertisements on television that are directed at viewers who are over 49 years old.
D) Candle stations plan to show reruns of television shows during hours when other stations run shows for the first time.
E) People 18 to 49 years old generally have less disposable income to spend than do people over 49 years old.

This is a strengthen the argument question.

Like weaken, strengthen questions also require us to isolate the conclusion. As we will be looking for the answer that makes our belief stronger on the premise-conclusion relationship such as analogies, survey, reports, statistical data etc.

Also, protect the missing information
a) by keeping any option that fills the gap
b) by eliminating the answer that attacks the missing information

In this question the conclusion is "CC stations are likely to have more income from advertisers than previously". This assumes that the advertisers do their job effectively. What if they wont? This argument falls apart. We have to make our belief stronger on the conclusion.

A does the job.
B & C talk about the wrong demographic.
D is out of acope. It doesn't even tell us how the add companies are going to help CC in making more money.
E somehow weaken the argument by telling us that this group may not be intrested in buying and hence the plan may not work.
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Candle Corporation’s television stations are likely to have more incom [#permalink]

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16 Apr 2018, 20:15
My doubt is how is it gonna increase the revenue. The Advertising time is constant and the CCTS is paid by advertisers on fixed amount per second.

So Revenue remains constant. ?
I am a bit confused. GMATNinja , abhimahna please explain me whether am overthinking or my approach is wrong.

Thank you
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Re: Candle Corporation’s television stations are likely to have more incom [#permalink]

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21 Apr 2018, 10:31
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Nightmare007 wrote:
My doubt is how is it gonna increase the revenue. The Advertising time is constant and the CCTS is paid by advertisers on fixed amount per second.

So Revenue remains constant. ?
I am a bit confused. GMATNinja , abhimahna please explain me whether am overthinking or my approach is wrong.

Thank you

Hey Nightmare007 ,

I don't think I understood your question completely but I will provide my views based on what I understood.

Author's Conclusion: Candle Corporation’s television stations are likely to have more income from advertisers than previously.

Premise: 1) The number of people in the required group watching Candle television is increasing.
2) The percentage of 18 to 49 years old Candle viewers is increasing.

So, it means say I used to have 10 people who were watching Candle TV and out of which 7 were between 18 and 49 age. Revenue I used to get was for those 10 people only. But now, since the count has increased, won't I get more money? Advertisers are going to pay me based on the number of people they are reaching.

Does that make sense?
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Re: Candle Corporation’s television stations are likely to have more incom [#permalink]

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22 Apr 2018, 01:34
abhimahna wrote:

Hey Nightmare007 ,

I don't think I understood your question completely but I will provide my views based on what I understood.

Author's Conclusion: Candle Corporation’s television stations are likely to have more income from advertisers than previously.

Premise: 1) The number of people in the required group watching Candle television is increasing.
2) The percentage of 18 to 49 years old Candle viewers is increasing.

So, it means say I used to have 10 people who were watching Candle TV and out of which 7 were between 18 and 49 age. Revenue I used to get was for those 10 people only. But now, since the count has increased, won't I get more money? Advertisers are going to pay me based on the number of people they are reaching.

Does that make sense?

Yeah, After rereading the context and your comment, It is as clear as crystal. thank you
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Re: Candle Corporation’s television stations are likely to have more incom [#permalink]

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19 Jun 2018, 08:31
Conclusion: Increase in viewers of 18-49 for Candle station = Increase in income from Ads.
Assumption: Advertisers consider the age before choosing a station.
Aim: We need to strengthen the assumption.

A) Advertisers carefully monitor the demographic characteristics of television audiences and purchase advertising time to reach the audiences they prefer to reach. - Yes, this definitely strengthens. If we negate this option, CS has no basis to support its expected increase in income.
B) Among people over 49 years old, fewer viewers of Candle stations buy products advertised on television than do viewers of other stations. - Out of focus.
C) There will be increasingly more advertisements on television that are directed at viewers who are over 49 years old. - Out of focus.
D) Candle stations plan to show reruns of television shows during hours when other stations run shows for the first time. - Out of focus.
E) People 18 to 49 years old generally have less disposable income to spend than do people over 49 years old. - Irrelevant.
Re: Candle Corporation’s television stations are likely to have more incom   [#permalink] 19 Jun 2018, 08:31
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# Candle Corporation’s television stations are likely to have more incom

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