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# Companies wishing to boost sales of merchandise should use in-store

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Companies wishing to boost sales of merchandise should use in-store  [#permalink]

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07 Aug 2018, 05:18
2
00:00

Difficulty:

25% (medium)

Question Stats:

74% (01:39) correct 26% (01:46) wrong based on 150 sessions

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Companies wishing to boost sales of merchandise should use in-store displays to catch customers’ attention. According to a marketing study, today’s busy shoppers have less time for coupon-clipping and pay little attention to direct-mail advertising; instead, they make two-thirds of their buying decisions on the spot at the store.

Which of the following is an assumption that the argument requires?

(A) Companies are increasingly using in-store displays to catch customers’ attention
(B) Coupons and direct-mail advertising were at one time more effective means of boosting sales of merchandise than they are now
(C) In-store displays are more likely to influence buying decisions made on the spot at the store than to influence other buying decisions
(D) In-store displays that catch customers’ attention increase the likelihood that customers will decide on the spot to buy the company’s merchandise
(E) Many of today’s shoppers are too busy to pay careful attention to in-store displays

Source: LSAT

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Re: Companies wishing to boost sales of merchandise should use in-store  [#permalink]

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07 Aug 2018, 09:28
1
nightblade354 wrote:
Companies wishing to boost sales of merchandise should use in-store displays to catch customers’ attention. According to a marketing study, today’s busy shoppers have less time for coupon-clipping and pay little attention to direct-mail advertising; instead, they make two-thirds of their buying decisions on the spot at the store.

Which of the following is an assumption that the argument requires?

(A) Companies are increasingly using in-store displays to catch customers’ attention
Rephrasing of the original advice

(B) Coupons and direct-mail advertising were at one time more effective means of boosting sales of merchandise than they are now
Not required for the argument about in store displays

(C) In-store displays are more likely to influence buying decisions made on the spot at the store than to influence other buying decisions
We are not given any information about the effect of in store displays on different types of buying decesions

(D) In-store displays that catch customers’ attention increase the likelihood that customers will decide on the spot to buy the company’s merchandise
This fits what we are looking for, if in-store => effect on "on the spot" procurement decesions.

(E) Many of today’s shoppers are too busy to pay careful attention to in-store displays
If this would be the underlying assumption, the argument itself would not make sense
Source: LSAT

I would go with answer choice D, rational given in the quote.

Regards,
Chris
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Companies wishing to boost sales of merchandise should use in-store  [#permalink]

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07 Aug 2018, 10:20
sujoy23,

Please see here: https://forum.powerscore.com/lsat/viewtopic.php?t=8978

If you need further explanation, and Arro's doesn't help, I can go into further detail.

-- Mod Nightblade
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Re: Companies wishing to boost sales of merchandise should use in-store  [#permalink]

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07 Aug 2018, 10:21
1
sujoy23 wrote:
Why not C?

C. In-store displays are more likely to influence buying decisions made on the spot at the store than to influence other buying decisions
C is incorrect because of the colored portion. No such comparison is made in the argument.
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Re: Companies wishing to boost sales of merchandise should use in-store   [#permalink] 07 Aug 2018, 10:21
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# Companies wishing to boost sales of merchandise should use in-store

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