GMAT Question of the Day - Daily to your Mailbox; hard ones only

It is currently 17 Dec 2018, 06:41

R1 Decisions:

Michigan Ross Chat (US calls are expected today)  |  UCLA Anderson Chat  (Calls expected to start at 7am PST; Applicants from Asia will hear first)


Close

GMAT Club Daily Prep

Thank you for using the timer - this advanced tool can estimate your performance and suggest more practice questions. We have subscribed you to Daily Prep Questions via email.

Customized
for You

we will pick new questions that match your level based on your Timer History

Track
Your Progress

every week, we’ll send you an estimated GMAT score based on your performance

Practice
Pays

we will pick new questions that match your level based on your Timer History

Not interested in getting valuable practice questions and articles delivered to your email? No problem, unsubscribe here.

Close

Request Expert Reply

Confirm Cancel
Events & Promotions in December
PrevNext
SuMoTuWeThFrSa
2526272829301
2345678
9101112131415
16171819202122
23242526272829
303112345
Open Detailed Calendar
  • 10 Keys to nail DS and CR questions

     December 17, 2018

     December 17, 2018

     06:00 PM PST

     07:00 PM PST

    Join our live webinar and learn how to approach Data Sufficiency and Critical Reasoning problems, how to identify the best way to solve each question and what most people do wrong.
  • R1 Admission Decisions: Estimated Decision Timelines and Chat Links for Major BSchools

     December 17, 2018

     December 17, 2018

     10:00 PM PST

     11:00 PM PST

    From Dec 5th onward, American programs will start releasing R1 decisions. Chat Rooms: We have also assigned chat rooms for every school so that applicants can stay in touch and exchange information/update during decision period.

Companies wishing to boost sales of merchandise should use in-store

  new topic post reply Question banks Downloads My Bookmarks Reviews Important topics  
Author Message
TAGS:

Hide Tags

CR & LSAT Forum Moderator
User avatar
P
Status: He came. He saw. He conquered. -- Studying for the LSAT -- Corruptus in Extremis
Joined: 31 Jul 2017
Posts: 417
Location: United States
Concentration: Finance, Economics
Reviews Badge
Companies wishing to boost sales of merchandise should use in-store  [#permalink]

Show Tags

New post 07 Aug 2018, 04:18
1
00:00
A
B
C
D
E

Difficulty:

  35% (medium)

Question Stats:

71% (01:33) correct 29% (01:41) wrong based on 119 sessions

HideShow timer Statistics

Companies wishing to boost sales of merchandise should use in-store displays to catch customers’ attention. According to a marketing study, today’s busy shoppers have less time for coupon-clipping and pay little attention to direct-mail advertising; instead, they make two-thirds of their buying decisions on the spot at the store.

Which of the following is an assumption that the argument requires?

(A) Companies are increasingly using in-store displays to catch customers’ attention
(B) Coupons and direct-mail advertising were at one time more effective means of boosting sales of merchandise than they are now
(C) In-store displays are more likely to influence buying decisions made on the spot at the store than to influence other buying decisions
(D) In-store displays that catch customers’ attention increase the likelihood that customers will decide on the spot to buy the company’s merchandise
(E) Many of today’s shoppers are too busy to pay careful attention to in-store displays

Source: LSAT

_________________

D-Day: November 18th, 2017

Need a laugh and a break? Go here: https://gmatclub.com/forum/mental-break-funny-videos-270269.html

Senior Manager
Senior Manager
User avatar
P
Joined: 04 Jun 2018
Posts: 358
Location: Germany
Concentration: General Management, Finance
GPA: 3.6
WE: Analyst (Transportation)
Premium Member Reviews Badge CAT Tests
Re: Companies wishing to boost sales of merchandise should use in-store  [#permalink]

Show Tags

New post 07 Aug 2018, 08:28
1
nightblade354 wrote:
Companies wishing to boost sales of merchandise should use in-store displays to catch customers’ attention. According to a marketing study, today’s busy shoppers have less time for coupon-clipping and pay little attention to direct-mail advertising; instead, they make two-thirds of their buying decisions on the spot at the store.

Which of the following is an assumption that the argument requires?

(A) Companies are increasingly using in-store displays to catch customers’ attention
Rephrasing of the original advice

(B) Coupons and direct-mail advertising were at one time more effective means of boosting sales of merchandise than they are now
Not required for the argument about in store displays

(C) In-store displays are more likely to influence buying decisions made on the spot at the store than to influence other buying decisions
We are not given any information about the effect of in store displays on different types of buying decesions

(D) In-store displays that catch customers’ attention increase the likelihood that customers will decide on the spot to buy the company’s merchandise
This fits what we are looking for, if in-store => effect on "on the spot" procurement decesions.

(E) Many of today’s shoppers are too busy to pay careful attention to in-store displays
If this would be the underlying assumption, the argument itself would not make sense
Source: LSAT


I would go with answer choice D, rational given in the quote.

Regards,
Chris
_________________

A couple of things that helped me in verbal:
https://gmatclub.com/forum/verbal-strategies-268700.html#p2082192

Gmat Prep CAT #1: V42, Q34, 630
Gmat Prep CAT #2: V46, Q35, 660
Gmat Prep CAT #3: V41, Q42, 680

On the mission to improve my quant score, all help is appreciated! :)

CR & LSAT Forum Moderator
User avatar
P
Status: He came. He saw. He conquered. -- Studying for the LSAT -- Corruptus in Extremis
Joined: 31 Jul 2017
Posts: 417
Location: United States
Concentration: Finance, Economics
Reviews Badge
Companies wishing to boost sales of merchandise should use in-store  [#permalink]

Show Tags

New post 07 Aug 2018, 09:20
sujoy23,

Please see here: https://forum.powerscore.com/lsat/viewtopic.php?t=8978

If you need further explanation, and Arro's doesn't help, I can go into further detail.

-- Mod Nightblade
_________________

D-Day: November 18th, 2017

Need a laugh and a break? Go here: https://gmatclub.com/forum/mental-break-funny-videos-270269.html

Director
Director
User avatar
P
Joined: 09 Mar 2017
Posts: 524
Location: India
Concentration: Marketing, Organizational Behavior
WE: Information Technology (Computer Software)
CAT Tests
Re: Companies wishing to boost sales of merchandise should use in-store  [#permalink]

Show Tags

New post 07 Aug 2018, 09:21
1
sujoy23 wrote:
Why not C?


C. In-store displays are more likely to influence buying decisions made on the spot at the store than to influence other buying decisions
C is incorrect because of the colored portion. No such comparison is made in the argument.
_________________

------------------------------
"Trust the timing of your life"
Hit Kudus if this has helped you get closer to your goal, and also to assist others save time. Tq :)

GMAT Club Bot
Re: Companies wishing to boost sales of merchandise should use in-store &nbs [#permalink] 07 Aug 2018, 09:21
Display posts from previous: Sort by

Companies wishing to boost sales of merchandise should use in-store

  new topic post reply Question banks Downloads My Bookmarks Reviews Important topics  


Copyright

GMAT Club MBA Forum Home| About| Terms and Conditions and Privacy Policy| GMAT Club Rules| Contact| Sitemap

Powered by phpBB © phpBB Group | Emoji artwork provided by EmojiOne

Kindly note that the GMAT® test is a registered trademark of the Graduate Management Admission Council®, and this site has neither been reviewed nor endorsed by GMAC®.