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# Company X conducted a taste test to determine whether its

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Joined: 23 Oct 2011
Posts: 283
Company X conducted a taste test to determine whether its [#permalink]

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28 Apr 2012, 21:20
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Question Stats:

72% (01:50) correct 28% (00:55) wrong based on 298 sessions

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Company X conducted a taste test to determine whether its new soft drink had a good chance
of commercial success. A sample of consumers was asked to compare the flavor of the new
soft drink to that of an established brand without knowing the true identity of either
beverage. Overwhelmingly, the consumers preferred the taste of the proposed soft drink to
that of the established brand. Clearly, Company X has a good chance of commercial success
with its new soft drink. Which of the following, if true, would most seriously weaken the
argument above?
A) Some of the consumers in the taste test preferred the flavor of the established brand.
b) The other soft drink used in the taste test is also manufactured by Company X.
c) The new soft drink will cost more than three times as much as any other soft drink on the
market.
d) Company X has not yet designed a label for the new soft drink.
e) The name of the new soft drink is very close to that of the established brand.

[Reveal] Spoiler: OA

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Re: CR - Weaken - # 11 [#permalink]

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03 May 2012, 21:32
+1 C

If the soda is very expensive, probably it won't be a success in sales.
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Posts: 194
Re: CR - Weaken - # 11 [#permalink]

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03 May 2012, 23:44
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Since the new soft drink costs thrice as much as the established brand, to manufacture, even though the new soft drink is a success, the profit margin would be low for any given quantity sold.
Quantity wise sales is a sure thing according to the study but it wont convert to commercial success.

Here Commercial success is the key word.

Hence C is the correct answer.
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Posts: 68
Re: Company X conducted a taste test to determine whether its [#permalink]

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05 Sep 2013, 03:58
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The correct answer is C. The conclusion of the argument is "Company X has a
good chance of commercial success with its new soft drink." Why? Because most
consumers in the taste test preferred its flavor to that of an established brand. In
order to weaken this argument, all we need to do is show that there may be
some reason to doubt that the flavor will be enough for the drink to be successful.
Choice C states that the new drink will be much more expensive than any other
on the market. This does not prove that the drink will not be successful, but it
does give a reason to suspect that it might not be.
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Re: Company X conducted a taste test to determine whether its [#permalink]

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05 Sep 2013, 04:57
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Expert's post
This argument uses the reasoning pattern that because people say they prefer something then that product will be successful. It assumes that preferring the product will lead directly to purchasing the product. To weaken this type of argument, find a reason why people would not purchase the product, even if they prefer it over similar products.

Of the available answer choices, only C provides a different criteria (price) by which consumers could judge the product than thus decide not to purchase it.
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Re: Company X conducted a taste test to determine whether its [#permalink]

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16 Nov 2013, 06:20
GetThisDone wrote:
Company X conducted a taste test to determine whether its new soft drink had a good chance
of commercial success. A sample of consumers was asked to compare the flavor of the new
soft drink to that of an established brand without knowing the true identity of either
beverage. Overwhelmingly, the consumers preferred the taste of the proposed soft drink to
that of the established brand. Clearly, Company X has a good chance of commercial success
with its new soft drink. Which of the following, if true, would most seriously weaken the
argument above?
A) Some of the consumers in the taste test preferred the flavor of the established brand.
b) The other soft drink used in the taste test is also manufactured by Company X.
c) The new soft drink will cost more than three times as much as any other soft drink on the
market.
d) Company X has not yet designed a label for the new soft drink.
e) The name of the new soft drink is very close to that of the established brand.

Although I understand C, I question why not B:
The conclusion is that the company will have success with the new drink.
What if the company is already successful with the old drink, and hence, with the new drink, the old one's sales drop whilst the new one's rise? Then the company will be even.
Hence there will be no actual change in the company's success.
Re: Company X conducted a taste test to determine whether its   [#permalink] 16 Nov 2013, 06:20
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