Experia Inc , one of the pioneers in the online retailing in the cosme

Experia Inc , one of the pioneers in the online retailing in the cosmetics business, does not have a physical presence and sells all its products through its website. While evaluating its various marketing channels to make the best use of its funds, the company has discovered that it attracts two times as many visitors for every dollar spent on Google than on Cosmetico, an online magazine. The company also found that the average purchase of a customer does not depend on the fact whether he/she came through Google or the magazine. The company has, therefore, decided to shift some of its marketing funds from the magazine to Google.

Which of the following most strongly undermines the ability of the company’s plan to increase its profits?


A. An average reader of a Cosmetico magazine has income that is several times greater than the income of an average Google user

B. The conversion ratio from visitors to customers is several times higher in case of Cosmetico than in case of Google

C. Last time, when the company shifted more of its resources from Cosmetico to Google, it resulted in an immediate increase in its sales

D. Given the large presence of Google across various geographies, the visitors that come from Google are much more spread geographically than those who come from Cosmetico.

E. By investing time and money on writing articles in Comimetico, Experia can reduce its customer acquisition costs to half to what they are now.