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Fact 1: Television advertising is becoming less effective:

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Director
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Fact 1: Television advertising is becoming less effective: [#permalink]

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New post 14 Sep 2005, 21:20
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A
B
C
D
E

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Fact 1: Television advertising is becoming less effective: the proportion of brand names promoted on television that viewers of the advertising can recall is slowly decreasing.
Fact 2: Television viewers recall commercials aired first or last in a cluster of consecutive commercials far better than they recall commercials aired somewhere in the middle.

Fact 2 would be most likely to contribute to an explanation of fact 1 if which of the following were also true?

(A) The average television viewer currently recalls fewer than half the brand names promoted in commercials he or she saw.
(B) The total time allotted to the average cluster of consecutive television commercials is decreasing.
(C) The average number of hours per day that people spend watching television is decreasing.
(D) The average number of clusters of consecutive commercials per hour of television is increasing.
(E) The average number of television commercials in a cluster of consecutive commercials is increasing.
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New post 14 Sep 2005, 21:34
E it is as average number of television commercials in a cluster of consecutive commercials is increasing so there will be more number of commercials in a cluster. Since people tend to remember first and the last so people in this case will tend to forget the increasing numbers in between.
I hope it helps.
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New post 14 Sep 2005, 23:47
D..Because if there are too many consecutive commercials then people would not remember as much of what they have seen on tv.
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New post 15 Sep 2005, 00:45
From one cluster, viewers remember two commercials (the first and the last)

From two clusters, viewers remember four commercials.

From three clusters, viewers remember six commercials.



(D) says the number of clusters is increasing, and (E) says the number of clusters is decreasing.

If (E) is correct, there will be fewer commercials that viewers can recall.

Thus (E) is the best answer, I guess.
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New post 15 Sep 2005, 02:48
Between A and E, I will side with E because it strengthens the claim that more commercials are crammed into one block, hence consumers remember less.
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New post 15 Sep 2005, 03:31
This is an E.

The viewers only remember the first and the last ad so
if the number of ads in a cluster increases there will
be more ads that viewers will be likely not to remember.

a cluster of 3 ads,- -> viewers remembers 2 ads

a cluster of 25 ads -> viewers remembers 2 ads.
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New post 15 Sep 2005, 07:28
"E", easy one.
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New post 15 Sep 2005, 11:40
IMO E
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New post 15 Sep 2005, 12:11
I will go with E
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New post 15 Sep 2005, 17:07
This one wowza'd me for a sec and I had to reread a few times. I think E is the answer as well. More commercials = less recall.
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New post 15 Sep 2005, 17:09
E, by same logic as most others!
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New post 16 Sep 2005, 05:07
OA is E!
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  [#permalink] 16 Sep 2005, 05:07
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