Fact 1: Television advertising is becoming less effective: : GMAT Critical Reasoning (CR)
Check GMAT Club Decision Tracker for the Latest School Decision Releases https://gmatclub.com/AppTrack

 It is currently 27 Feb 2017, 03:48

### GMAT Club Daily Prep

#### Thank you for using the timer - this advanced tool can estimate your performance and suggest more practice questions. We have subscribed you to Daily Prep Questions via email.

Customized
for You

we will pick new questions that match your level based on your Timer History

Track

every week, we’ll send you an estimated GMAT score based on your performance

Practice
Pays

we will pick new questions that match your level based on your Timer History

# Events & Promotions

###### Events & Promotions in June
Open Detailed Calendar

# Fact 1: Television advertising is becoming less effective:

 new topic post reply Question banks Downloads My Bookmarks Reviews Important topics
Author Message
TAGS:

### Hide Tags

Director
Joined: 15 Aug 2005
Posts: 798
Location: Singapore
Followers: 2

Kudos [?]: 56 [0], given: 0

Fact 1: Television advertising is becoming less effective: [#permalink]

### Show Tags

14 Sep 2005, 20:20
00:00

Difficulty:

(N/A)

Question Stats:

0% (00:00) correct 0% (00:00) wrong based on 0 sessions

### HideShow timer Statistics

Fact 1: Television advertising is becoming less effective: the proportion of brand names promoted on television that viewers of the advertising can recall is slowly decreasing.
Fact 2: Television viewers recall commercials aired first or last in a cluster of consecutive commercials far better than they recall commercials aired somewhere in the middle.

Fact 2 would be most likely to contribute to an explanation of fact 1 if which of the following were also true?

(A) The average television viewer currently recalls fewer than half the brand names promoted in commercials he or she saw.
(B) The total time allotted to the average cluster of consecutive television commercials is decreasing.
(C) The average number of hours per day that people spend watching television is decreasing.
(D) The average number of clusters of consecutive commercials per hour of television is increasing.
(E) The average number of television commercials in a cluster of consecutive commercials is increasing.
_________________

Cheers, Rahul.

If you have any questions
you can ask an expert
New!
Manager
Joined: 07 Aug 2005
Posts: 102
Followers: 1

Kudos [?]: 2 [0], given: 0

### Show Tags

14 Sep 2005, 20:34
E it is as average number of television commercials in a cluster of consecutive commercials is increasing so there will be more number of commercials in a cluster. Since people tend to remember first and the last so people in this case will tend to forget the increasing numbers in between.
I hope it helps.
Senior Manager
Joined: 16 Jul 2005
Posts: 404
Location: Las Vegas
Followers: 1

Kudos [?]: 15 [0], given: 0

### Show Tags

14 Sep 2005, 22:47
D..Because if there are too many consecutive commercials then people would not remember as much of what they have seen on tv.
Director
Joined: 14 Sep 2005
Posts: 993
Location: South Korea
Followers: 2

Kudos [?]: 163 [0], given: 0

### Show Tags

14 Sep 2005, 23:45
From one cluster, viewers remember two commercials (the first and the last)

From two clusters, viewers remember four commercials.

From three clusters, viewers remember six commercials.

(D) says the number of clusters is increasing, and (E) says the number of clusters is decreasing.

If (E) is correct, there will be fewer commercials that viewers can recall.

Thus (E) is the best answer, I guess.
Current Student
Joined: 29 Jan 2005
Posts: 5238
Followers: 26

Kudos [?]: 381 [0], given: 0

### Show Tags

15 Sep 2005, 01:48
Between A and E, I will side with E because it strengthens the claim that more commercials are crammed into one block, hence consumers remember less.
Senior Manager
Joined: 22 Jun 2005
Posts: 363
Location: London
Followers: 1

Kudos [?]: 11 [0], given: 0

### Show Tags

15 Sep 2005, 02:31
This is an E.

The viewers only remember the first and the last ad so
if the number of ads in a cluster increases there will
be more ads that viewers will be likely not to remember.

a cluster of 3 ads,- -> viewers remembers 2 ads

a cluster of 25 ads -> viewers remembers 2 ads.
Intern
Joined: 04 Feb 2005
Posts: 38
Followers: 0

Kudos [?]: 0 [0], given: 0

### Show Tags

15 Sep 2005, 06:28
"E", easy one.
Senior Manager
Joined: 29 Nov 2004
Posts: 484
Location: Chicago
Followers: 1

Kudos [?]: 26 [0], given: 0

### Show Tags

15 Sep 2005, 10:40
IMO E
_________________

Fear Mediocrity, Respect Ignorance

Manager
Joined: 07 Jul 2005
Posts: 65
Followers: 1

Kudos [?]: 0 [0], given: 0

### Show Tags

15 Sep 2005, 11:11
I will go with E
Senior Manager
Joined: 15 Aug 2005
Posts: 257
Location: Las Vegas, NV
Followers: 2

Kudos [?]: 4 [0], given: 0

### Show Tags

15 Sep 2005, 16:07
This one wowza'd me for a sec and I had to reread a few times. I think E is the answer as well. More commercials = less recall.
Director
Joined: 23 Jun 2005
Posts: 847
GMAT 1: 740 Q48 V42
Followers: 5

Kudos [?]: 70 [0], given: 1

### Show Tags

15 Sep 2005, 16:09
E, by same logic as most others!
Director
Joined: 15 Aug 2005
Posts: 798
Location: Singapore
Followers: 2

Kudos [?]: 56 [0], given: 0

### Show Tags

16 Sep 2005, 04:07
OA is E!
_________________

Cheers, Rahul.

16 Sep 2005, 04:07
Similar topics Replies Last post
Similar
Topics:
9 The television network's advertisement for its new medical 6 08 Nov 2013, 04:50
16 Technology Analyst: Most technologies become less effective 12 18 May 2013, 04:15
8 Fact 1: Television advertising is becoming less effective: 9 07 Jan 2010, 13:30
A recent study reveals that television advertising does not 1 30 Jun 2009, 22:46
Fact 1: Television advertising is becoming less effective: 8 05 May 2008, 17:13
Display posts from previous: Sort by

# Fact 1: Television advertising is becoming less effective:

 new topic post reply Question banks Downloads My Bookmarks Reviews Important topics

 Powered by phpBB © phpBB Group and phpBB SEO Kindly note that the GMAT® test is a registered trademark of the Graduate Management Admission Council®, and this site has neither been reviewed nor endorsed by GMAC®.