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# Fact 1: Television advertising is becoming less effective:

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Director
Joined: 06 Jan 2008
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05 May 2008, 18:13
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Fact 1: Television advertising is becoming less effective: the proportion of brand names promoted on television that viewers of the advertising can recall is slowly decreasing.
Fact 2: Television viewers recall commercials aired first or last in a cluster of consecutive commercials far better than they recall commercials aired somewhere in the middle.

Fact 2 would be most likely to contribute to an explanation of fact 1 if which of the following were also true?

(A) The average television viewer currently recalls fewer than half the brand names promoted in commercials he or she saw.
(B) The total time allotted to the average cluster of consecutive television commercials is decreasing.
(C) The average number of hours per day that people spend watching television is decreasing.
(D) The average number of clusters of consecutive commercials per hour of television is increasing.
(E) The average number of television commercials in a cluster of consecutive commercials is increasing.

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Manager
Joined: 22 Dec 2007
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05 May 2008, 18:39
E for me.
(E) The average number of television commercials in a cluster of consecutive commercials is increasing.

With more television commercials in a given span of time, it is harder for viewers to remember anything other than the first or last commercial.

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CEO
Joined: 17 May 2007
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05 May 2008, 20:07
Agree with E. The more ads in the cluster - the more the likelyhood of consumer not remembering the ones in the middle.

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VP
Joined: 10 Jun 2007
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05 May 2008, 20:10
saravalli wrote:
Fact 1: Television advertising is becoming less effective: the proportion of brand names promoted on television that viewers of the advertising can recall is slowly decreasing.
Fact 2: Television viewers recall commercials aired first or last in a cluster of consecutive commercials far better than they recall commercials aired somewhere in the middle.

Fact 2 would be most likely to contribute to an explanation of fact 1 if which of the following were also true?

(A) The average television viewer currently recalls fewer than half the brand names promoted in commercials he or she saw.
(B) The total time allotted to the average cluster of consecutive television commercials is decreasing.
(C) The average number of hours per day that people spend watching television is decreasing.
(D) The average number of clusters of consecutive commercials per hour of television is increasing.
(E) The average number of television commercials in a cluster of consecutive commercials is increasing.

E

If the number of commercials increased during the interval, then mid-commercials increase, then people would remember less...;thus, fact 2 contributes to fact 1

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SVP
Joined: 28 Dec 2005
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06 May 2008, 11:01
I say E as well

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Director
Joined: 26 Jul 2007
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Schools: Stern, McCombs, Marshall, Wharton

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06 May 2008, 11:13
E

The proportion is decreasing.

People remember the first and the last. If you add more in the middle that will decrease the proportion.

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Current Student
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Location: New York City
Schools: Wharton'11 HBS'12

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06 May 2008, 12:07
i'd go with E as well..more commercials in a cluster..less likely hood of people remembering the ads in the middle.

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Director
Joined: 06 Jan 2008
Posts: 549

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06 May 2008, 16:27
Thanks guys. OA is E.

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Intern
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07 May 2008, 17:55

Fact 2 can be true, if people’s attentive span decreases or the number of commercials aired during a cluster increase. In short Viewer’s recall is indirectly proportional to number of advertisements in a particular cluster.

A – Restates Fact 1 more precisely.

B – Actually contradicts Fact 1, sought of weaken the argument

C – Wild goose chase

D – Supports Fact 2, but remember in GMAT we have to choose the best answer.

E – The best and the correct answer.

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Re: CR- average television..   [#permalink] 07 May 2008, 17:55
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# Fact 1: Television advertising is becoming less effective:

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