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# Fact 1: Television advertising is becoming less effective:

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07 Jan 2010, 14:30
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Difficulty:

35% (medium)

Question Stats:

71% (01:17) correct 29% (01:16) wrong based on 408 sessions

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Fact 1: Television advertising is becoming less effective: the proportion of brand names promoted on television that viewers of the advertising can recall is slowly decreasing.
Fact 2: Television viewers recall commercials aired first or last in a cluster of consecutive commercials far better than they recall commercials aired somewhere in the middle.
Fact 2 would be most likely to contribute to an explanation of fact 1 if which of the following were also true?

(A) The average television viewer currently recalls fewer than half the brand names promoted in commercials he or she saw.
(B) The total time allotted to the average cluster of consecutive television commercials is decreasing.
(C) The average number of hours per day that people spend watching television is decreasing.
(D) The average number of clusters of consecutive commercials per hour of television is increasing.
(E) The average number of television commercials in a cluster of consecutive commercials is increasing.

[Reveal] Spoiler: OE
Because E indicates that the number of commercials in a cluster is increasing, it entails that proportionally more
commercials are aired in intermediate positions. Hence, E helps fact 2 explain fact 1 by showing that
increasingly more commercials are aired in positions in which viewers find them difficult to recall. E is the best
answer. A testifies to the ineffectiveness of television advertising but does not help fact 2 explain fact 1. B
indicates that fact 2 contradicts rather than explains fact 1, since it suggests that the number of commercials per
cluster is decreasing. C and D help to explain fact 1-by describing a change in viewing habits and a change in
programming-but neither relates fact 2 to fact 1.
[Reveal] Spoiler: OA

Last edited by carcass on 26 Dec 2016, 03:54, edited 1 time in total.

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07 Jan 2010, 16:03
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sagarsabnis wrote:
Fact 1: Television advertising is becoming less effective: the proportion of brand names promoted on television that viewers of the advertising can recall is slowly decreasing.
Fact 2: Television viewers recall commercials aired first or last in a cluster of consecutive commercials far better than they recall commercials aired somewhere in the middle.
Fact 2 would be most likely to contribute to an explanation of fact 1 if which of the following were also true?
(A) The average television viewer currently recalls fewer than half the brand names promoted in commercials he or she saw.

This supports fact 1. It doesn't do anything for fact 2.

(B) The total time allotted to the average cluster of consecutive television commercials is decreasing.

If the total time is decreasing, then the chances of brand name commercials being in the middle is less. Does not support.

(C) The average number of hours per day that people spend watching television is decreasing.

Out of scope. Doesn't explain/support how brand names are not being recalled with their position in the cluster.

(D) The average number of clusters of consecutive commercials per hour of television is increasing.

if there are more clusters, then theres more chances for viewers to catch the first or last commercial in the cluster which could be brand names. Does not support

(E) The average number of television commercials in a cluster of consecutive commercials is increasing.

if the number of commercials in a cluster is increasing, then the chances for brand names to be in the middle is greater. This supports fact 2. Pick E

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08 Jan 2010, 04:12
if more commercials are aired people will recall lesser % of commercials aired. so E is the only one that impacts this.

hence E

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08 Jan 2010, 06:34
Yeah E.

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08 Jan 2010, 11:10
(E) The average number of television commercials in a cluster of consecutive commercials is increasing.

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08 Jan 2010, 14:11
that was good explanation guys!!!

OA is E

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29 Aug 2014, 20:05
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02 Sep 2015, 01:31
firasath wrote:
sagarsabnis wrote:
Fact 1: Television advertising is becoming less effective: the proportion of brand names promoted on television that viewers of the advertising can recall is slowly decreasing.
Fact 2: Television viewers recall commercials aired first or last in a cluster of consecutive commercials far better than they recall commercials aired somewhere in the middle.
Fact 2 would be most likely to contribute to an explanation of fact 1 if which of the following were also true?
(A) The average television viewer currently recalls fewer than half the brand names promoted in commercials he or she saw.

This supports fact 1. It doesn't do anything for fact 2.

(B) The total time allotted to the average cluster of consecutive television commercials is decreasing.

If the total time is decreasing, then the chances of brand name commercials being in the middle is less. Does not support.

(C) The average number of hours per day that people spend watching television is decreasing.

Out of scope. Doesn't explain/support how brand names are not being recalled with their position in the cluster.

(D) The average number of clusters of consecutive commercials per hour of television is increasing.

if there are more clusters, then theres more chances for viewers to catch the first or last commercial in the cluster which could be brand names. Does not support

(E) The average number of television commercials in a cluster of consecutive commercials is increasing.

if the number of commercials in a cluster is increasing, then the chances for brand names to be in the middle is greater. This supports fact 2. Pick E

I think your explanation makes sense

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12 Dec 2016, 18:17
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sagarsabnis wrote:
Fact 1: Television advertising is becoming less effective: the proportion of brand names promoted on television that viewers of the advertising can recall is slowly decreasing.
Fact 2: Television viewers recall commercials aired first or last in a cluster of consecutive commercials far better than they recall commercials aired somewhere in the middle.
Fact 2 would be most likely to contribute to an explanation of fact 1 if which of the following were also true?
(A) The average television viewer currently recalls fewer than half the brand names promoted in commercials he or she saw.
(B) The total time allotted to the average cluster of consecutive television commercials is decreasing.
(C) The average number of hours per day that people spend watching television is decreasing.
(D) The average number of clusters of consecutive commercials per hour of television is increasing.
(E) The average number of television commercials in a cluster of consecutive commercials is increasing.

IMO:- E

Between D & E

Suppose In 1 hr movie, there are 4 ad breaks and each ad break there are 12 Nos ad. Therefore Total ads/movie aired are 4X12=48 Nos. Out of those 48 Nos, as per argument people would remember 2 ads/ breaks i.e. 2X4=8 Nos.

Now choice D says : Clusters /Ad breaks get increased. So ad breaks increased to 6 Nos. Now people would remember 2X6=12 Nos which is more than original 8 Nos. This is going against the argument.

Choice E :-Ads get increased.So now per ad break there are now 16 ads/break and 3 ad breaks.People would remember 2X3=6 Nos ads in this scenario which is going with the flow of argument which says that advertising is becoming less effective (Fact1)- Correct

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27 Dec 2016, 03:45
(D)The average number of clusters of consecutive commercials per hour of television is increasing
Clusters of consecutive commercials could be small or big i.e. there could be 2 ads or 10 ads. We do not know that.
Also if the cluster of ads is increasing then there can be two scenarios:
1st: when the same ads are being repeated.
If this is the case, then it would reinforce the brand names because you will be watching the same brands again and again.

2nd: When ads are different everytime. It would become difficult to recall except what is seen first and last.

(E) The average number of television commercials in a cluster of consecutive commercials is increasing
If the number of ads increase in a cluster then it becomes hard to recall the clutter of brands. Thus it supports fact 1.
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16 Aug 2017, 18:04
sagarsabnis wrote:
Fact 1: Television advertising is becoming less effective: the proportion of brand names promoted on television that viewers of the advertising can recall is slowly decreasing.
Fact 2: Television viewers recall commercials aired first or last in a cluster of consecutive commercials far better than they recall commercials aired somewhere in the middle.
Fact 2 would be most likely to contribute to an explanation of fact 1 if which of the following were also true?

(A) The average television viewer currently recalls fewer than half the brand names promoted in commercials he or she saw.
(B) The total time allotted to the average cluster of consecutive television commercials is decreasing.
(C) The average number of hours per day that people spend watching television is decreasing.
(D) The average number of clusters of consecutive commercials per hour of television is increasing.
(E) The average number of television commercials in a cluster of consecutive commercials is increasing.

[Reveal] Spoiler: OE
Because E indicates that the number of commercials in a cluster is increasing, it entails that proportionally more
commercials are aired in intermediate positions. Hence, E helps fact 2 explain fact 1 by showing that
increasingly more commercials are aired in positions in which viewers find them difficult to recall. E is the best
answer. A testifies to the ineffectiveness of television advertising but does not help fact 2 explain fact 1. B
indicates that fact 2 contradicts rather than explains fact 1, since it suggests that the number of commercials per
cluster is decreasing. C and D help to explain fact 1-by describing a change in viewing habits and a change in
programming-but neither relates fact 2 to fact 1.

What E is clearly showing that because most people recall less during ads that appear in the middle, and because there are more of these clusters most will forget most of they saw and will probably only tend to remember brands advertised in the first and last ad of a cluster.

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15 Sep 2017, 01:00
Fact 1
TA ==> less effective
less recall no of brands
Fact 2
first and last I remember, middle I forget.

(D) The average number of clusters of consecutive commercials per hour of television is increasing.
opposite effect.

(E) The average number of television commercials in a cluster of consecutive commercials is increasing.
if E is true, it can explain fact 1. more no. of consecutive commercial and more they forget.

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Re: Fact 1: Television advertising is becoming less effective:   [#permalink] 15 Sep 2017, 01:00
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