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# Following several years of declining advertising sales, the

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Manager
Joined: 17 Aug 2005
Posts: 165

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05 Oct 2005, 07:49
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Question Stats:

100% (02:14) correct 0% (00:00) wrong based on 6 sessions

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Following several years of declining advertising sales, the Greenvile Times reorganized its advertising sales force. Before reorganization, the sales force was organized geographically, with some sales representatives concentrating on city-center businesses and others concentrating on different outlying regions. The reorganization attempted to increase the sales representativesâ€™ knowledge of clientsâ€™ business by having each sales representative deal with only one type of industry or of retailing. After the reorganization, revenue from advertising sales increased.

In assessing whether the improvement in advertising sales can properly be attributed to the reorganization, it would be most helpful to find out which of the following?

(A) What proportion of the total revenue of the Greenvile Times is generated by advertising sales?
(B) Has the circulation of the Greenvile Times increased substantially in the last two years?
(C) Among all types of industry and retailing that use the Greenvile Times as an advertising vehicle, which type accounts for the largest proportion of the newspaperâ€™s advertising sales?
(D) Do any clients of the sales representatives of the Greenvile Times have a standing order with the Times for a fixed amount of advertising per month?
(E) Among the advertisers in the Greenvile Times are there more types of retail business or more types of industrial business?

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Manager
Joined: 25 May 2011
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19 Dec 2011, 09:56
OA?

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BSchool Forum Moderator
Status: Flying over the cloud!
Joined: 17 Aug 2011
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GMAT Date: 06-06-2014
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19 Dec 2011, 10:03
IMO B
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Intern
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19 Dec 2011, 14:06
B

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Senior Manager
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20 Dec 2011, 04:37
+1 for B

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Manager
Joined: 07 Aug 2011
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26 Dec 2011, 09:37
+1 B

So the question is. was there something else other then reorganization which improved the sale
Or is there any solid evidence that shows that reorganization was the only reason for improve sales
A ) provides no such answer
B ) provides alternative reason so B could be our answer
C , D , E baseless
So B it is

Kudos [?]: 23 [0], given: 6

Re: Following several years of declining advertising sales, the   [#permalink] 26 Dec 2011, 09:37
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