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Following several years of declining advertising sales, the

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Re: Following several years of declining advertising sales, the [#permalink]

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New post 19 Aug 2008, 14:19
Premise1: GT ad sales declining for several years.
Premise2: GT reorganized sales team.
Premise3: Before reorganization, Sales team was georaphy based.
Premise4: After reorganization, sales team focus either on one type of industry or on one type of retailing.
Premise5: GT ad sales increased after organization.

Rephrased question: Did sales increase due to reorgnization or some other reason?

(A) What proportion of the total revenue of Greenville Times is generated by advertising sales?
Does not explain sales increased due to reorganization or for some other reason.

(B) Has the circulation of the Greenville Times increased substantially in the last two years?
Question is concerned about ad sales revenue and not about revenue from circulation, so this is irrelevant.

(C) Among all the types of industry and retailing that use the Greenville Times as an advertising vehicle, which type accounts for the largest proportion of the newspaper's advertising sales?
Does not explain sales increased due to reorganization or for some other reason.

(D) Do any clients of the sales representatives of the Greenville Times have a standing order with the Times for a fixed amount of advertising per month?
It does explain the fact. If answer to D is yes, then ad sales increased due to standing order and not because of sales team reorganization, however, if answer to D is no, then sales team reorganization did work.

(E) Among the advertisers in the Greenville Times, are there more types of retail business or more types of industrial business?
Does not explain sales increased due to reorganization or for some other reason.

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Re: Following several years of declining advertising sales, the [#permalink]

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New post 20 Aug 2008, 20:44
CAn we get the OA/OE ?

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Re: Following several years of declining advertising sales, the [#permalink]

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New post 20 Aug 2008, 22:35
This is quite confused since there is no perfect choice. But my stand is with B.
If the circulation improves, that means the magazine could improve its advertising sales (charge higher for each ads).
This could disprove the claim that the re-org has helped the magazine to improve its total ad sales.

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New post 29 Aug 2008, 10:23
OA - B. SOrry for not posting the OA on time. Thanks!

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Re: Following several years of declining advertising sales, the [#permalink]

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New post 12 Mar 2012, 12:50
How does one think the below through in order to solve correctly?

Following several years of declining advertising sales, the Greenville Times reorganized its advertising sales force. Before reorganization,the sales force was reorganized geographically, with some sales representatives some sales representatives concentrating on city-center businesses and others concentrating on different outlying regions. The reorganization attempted to increase the sales representatives' knowledge of clients' businesses by having each sales representative deal with only one type of industry or retailing. After the reorganization, revenue from advertising sales increased.


In assessing whether the improvement in advertising sales can properly be attributed to the reorganization, it would be most helpful to find out which of the following (the answer was provided- I just don't have the book in front of me at the moment)?


A). What portion of the total revenue of the Greenville Times is generated by advertising sales?
B). Has the circulation of the Greenville Times increased substantially in the the last two years?
C). Among all the types of industry and retailing that uses the Greenville Times as an advertising vehicle, which type accounts for the largest portion of the newspapers' advertising sales?
D). Do any clients of the sales representatives of the Greenville Times have a standing order with the Times for a fixed amount of advertising per month?
E). Among the advertisers in the Greenville Times, are there more types of retail businesses or more types of industrial businesses?

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Re: Following several years of declining advertising sales, the [#permalink]

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New post 12 Mar 2012, 13:46
It's causal relation question and the answer should either weaken or strengthen the question(Evaluate).

Hence OA:B

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Re: Following several years of declining advertising sales, the [#permalink]

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New post 12 Mar 2012, 13:47
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Re: Following several years of declining advertising sales, the [#permalink]

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kimmyg wrote:
Following several years of declining advertising sales, the Greenvile Times reorganized its advertising sales force. Before reorganization, the sales force was organized geographically, with some sales representatives concentrating on city-center businesses and others concentrating on different outlying regions. The reorganization attempted to increase the sales representatives’ knowledge of clients’ business by having each sales representative deal with only one type of industry or of retailing. After the reorganization, revenue from advertising sales increased.

In assessing whether the improvement in advertising sales can properly be attributed to the reorganization, it would be most helpful to find out which of the following?

(A) What proportion of the total revenue of the Greenvile Times is generated by advertising sales?
(B) Has the circulation of the Greenvile Times increased substantially in the last two years?
(C) Among all types of industry and retailing that use the Greenvile Times as an advertising vehicle, which type accounts for the largest proportion of the newspaper’s advertising sales?
(D) Do any clients of the sales representatives of the Greenvile Times have a standing order with the Times for a fixed amount of advertising per month?
(E) Among the advertisers in the Greenvile Times are there more types of retail business or more types of industrial business?


THE REORGANISATION CAUSED THE INCREASE IN ADVERTISING SALES....... WE NEED TO CHECK IF THERE COULD HAVE BEEN AN ALTERNATE CAUSE FOT THE SAME?
WHAT IF MORE PEOPLE NOW READ THE Greenvile Times THAN BEFORE AND HENCE THE ADVERTISING SALES HAS INCREASED........

HERE "B" AND " D" ARE CONTENDERS......


(B) Has the circulation of the Greenvile Times increased substantially in the last two years? YES/ NO TO THIS QUESTION WILL DECIDE IF THE NEW REORGANIZATION WAS THE CAUSE FOR INCREASED SALES OR NOT.... CORRECT..

(D) Do any clients of the sales representatives of the Greenvile Times have a standing order with the Times for a fixed amount of advertising per month?.....IF FIXED AMOUNT OF ADVERTISING HAS ALREADY BEEN STIPULATED, HOW COULD THE SALES INCREASE ? IF IT SAID THAT THE CLIENTILE BASE INCREASED WITH FIXED AMOUNT OF STANDING ORDERS, THEN IT COULD HAVE BEEN CORRECT...... HENCE INCORRECT..


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Re: Following several years of declining advertising sales, the [#permalink]

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semwal wrote:
kimmyg wrote:
Following several years of declining advertising sales, the Greenvile Times reorganized its advertising sales force. Before reorganization, the sales force was organized geographically, with some sales representatives concentrating on city-center businesses and others concentrating on different outlying regions. The reorganization attempted to increase the sales representatives’ knowledge of clients’ business by having each sales representative deal with only one type of industry or of retailing. After the reorganization, revenue from advertising sales increased.

In assessing whether the improvement in advertising sales can properly be attributed to the reorganization, it would be most helpful to find out which of the following?

(A) What proportion of the total revenue of the Greenvile Times is generated by advertising sales?
(B) Has the circulation of the Greenvile Times increased substantially in the last two years?
(C) Among all types of industry and retailing that use the Greenvile Times as an advertising vehicle, which type accounts for the largest proportion of the newspaper’s advertising sales?
(D) Do any clients of the sales representatives of the Greenvile Times have a standing order with the Times for a fixed amount of advertising per month?
(E) Among the advertisers in the Greenvile Times are there more types of retail business or more types of industrial business?


THE REORGANISATION CAUSED THE INCREASE IN ADVERTISING SALES....... WE NEED TO CHECK IF THERE COULD HAVE BEEN AN ALTERNATE CAUSE FOT THE SAME?
WHAT IF MORE PEOPLE NOW READ THE Greenvile Times THAN BEFORE AND HENCE THE ADVERTISING SALES HAS INCREASED........

HERE "B" AND " D" ARE CONTENDERS......


(B) Has the circulation of the Greenvile Times increased substantially in the last two years? YES/ NO TO THIS QUESTION WILL DECIDE IF THE NEW REORGANIZATION WAS THE CAUSE FOR INCREASED SALES OR NOT.... CORRECT..

(D) Do any clients of the sales representatives of the Greenvile Times have a standing order with the Times for a fixed amount of advertising per month?.....IF FIXED AMOUNT OF ADVERTISING HAS ALREADY BEEN STIPULATED, HOW COULD THE SALES INCREASE ? IF IT SAID THAT THE CLIENTILE BASE INCREASED WITH FIXED AMOUNT OF STANDING ORDERS, THEN IT COULD HAVE BEEN CORRECT...... HENCE INCORRECT..


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Re: Following several years of declining advertising sales, the [#permalink]

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New post 03 Apr 2014, 00:12
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Good Application of causation effect to above Question .

As the Question says re-organization caused the increase in revenue of advertising sales, we need to evaluate whether there is any other factor that contributed to the increase in revenue of advertising sales.

Let's go through the options once,

a. two years ago, what proportion of the greenville times'' total revenue was generated by advertising sales

choice a talks about revenue which was generated two yeas ago -- irrelevant

c. Has there been a substantial turnover in personnel in the advertising sales force over the last 2 years?

from the premise we are given that advertising sales are decreasing. How could there be turnover ??

d. Do any clients of the sales representatives of the Greenvile Times have a standing order with the Times for a fixed amount of advertising per month?

If the order that was placed is already fixed in past , how could that give increase sales ??

e. has the economy in greenvile and the surrounding regions been growing rapidly over the last 2 years?

same expalnation as in c

Only choice b explains in right way . there might be another factor(circulation of the Greenvile Times increased) .----------hence correct

TooLong150 wrote:
semwal wrote:
kimmyg wrote:
Following several years of declining advertising sales, the Greenvile Times reorganized its advertising sales force. Before reorganization, the sales force was organized geographically, with some sales representatives concentrating on city-center businesses and others concentrating on different outlying regions. The reorganization attempted to increase the sales representatives’ knowledge of clients’ business by having each sales representative deal with only one type of industry or of retailing. After the reorganization, revenue from advertising sales increased.

In assessing whether the improvement in advertising sales can properly be attributed to the reorganization, it would be most helpful to find out which of the following?

(A) What proportion of the total revenue of the Greenvile Times is generated by advertising sales?
(B) Has the circulation of the Greenvile Times increased substantially in the last two years?
(C) Among all types of industry and retailing that use the Greenvile Times as an advertising vehicle, which type accounts for the largest proportion of the newspaper’s advertising sales?
(D) Do any clients of the sales representatives of the Greenvile Times have a standing order with the Times for a fixed amount of advertising per month?
(E) Among the advertisers in the Greenvile Times are there more types of retail business or more types of industrial business?


THE REORGANISATION CAUSED THE INCREASE IN ADVERTISING SALES....... WE NEED TO CHECK IF THERE COULD HAVE BEEN AN ALTERNATE CAUSE FOT THE SAME?
WHAT IF MORE PEOPLE NOW READ THE Greenvile Times THAN BEFORE AND HENCE THE ADVERTISING SALES HAS INCREASED........

HERE "B" AND " D" ARE CONTENDERS......


(B) Has the circulation of the Greenvile Times increased substantially in the last two years? YES/ NO TO THIS QUESTION WILL DECIDE IF THE NEW REORGANIZATION WAS THE CAUSE FOR INCREASED SALES OR NOT.... CORRECT..

(D) Do any clients of the sales representatives of the Greenvile Times have a standing order with the Times for a fixed amount of advertising per month?.....IF FIXED AMOUNT OF ADVERTISING HAS ALREADY BEEN STIPULATED, HOW COULD THE SALES INCREASE ? IF IT SAID THAT THE CLIENTILE BASE INCREASED WITH FIXED AMOUNT OF STANDING ORDERS, THEN IT COULD HAVE BEEN CORRECT...... HENCE INCORRECT..


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Re: Following several years of declining advertising sales, the [#permalink]

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New post 04 Apr 2014, 11:32
This question is poor quality. GMAT is forcing us to know that increased circulation can affect advertising sales... but premises are not presenting any such relationship. Cant expect such question.
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Re: Following several years of declining advertising sales, the [#permalink]

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semwal wrote:
kimmyg wrote:
Following several years of declining advertising sales, the Greenvile Times reorganized its advertising sales force. Before reorganization, the sales force was organized geographically, with some sales representatives concentrating on city-center businesses and others concentrating on different outlying regions. The reorganization attempted to increase the sales representatives’ knowledge of clients’ business by having each sales representative deal with only one type of industry or of retailing. After the reorganization, revenue from advertising sales increased.

In assessing whether the improvement in advertising sales can properly be attributed to the reorganization, it would be most helpful to find out which of the following?

(A) What proportion of the total revenue of the Greenvile Times is generated by advertising sales?
(B) Has the circulation of the Greenvile Times increased substantially in the last two years?
(C) Among all types of industry and retailing that use the Greenvile Times as an advertising vehicle, which type accounts for the largest proportion of the newspaper’s advertising sales?
(D) Do any clients of the sales representatives of the Greenvile Times have a standing order with the Times for a fixed amount of advertising per month?
(E) Among the advertisers in the Greenvile Times are there more types of retail business or more types of industrial business?


THE REORGANISATION CAUSED THE INCREASE IN ADVERTISING SALES....... WE NEED TO CHECK IF THERE COULD HAVE BEEN AN ALTERNATE CAUSE FOT THE SAME?
WHAT IF MORE PEOPLE NOW READ THE Greenvile Times THAN BEFORE AND HENCE THE ADVERTISING SALES HAS INCREASED........

HERE "B" AND " D" ARE CONTENDERS......


(B) Has the circulation of the Greenvile Times increased substantially in the last two years? YES/ NO TO THIS QUESTION WILL DECIDE IF THE NEW REORGANIZATION WAS THE CAUSE FOR INCREASED SALES OR NOT.... CORRECT..

(D) Do any clients of the sales representatives of the Greenvile Times have a standing order with the Times for a fixed amount of advertising per month?.....IF FIXED AMOUNT OF ADVERTISING HAS ALREADY BEEN STIPULATED, HOW COULD THE SALES INCREASE ? IF IT SAID THAT THE CLIENTILE BASE INCREASED WITH FIXED AMOUNT OF STANDING ORDERS, THEN IT COULD HAVE BEEN CORRECT...... HENCE INCORRECT..


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I agree but still, if anyone can eliminate D in a more convincing way?
It could be indeed, that all clients had standing contracts and all that the new reorganization did was reduce sales.
maybe they are selling less but are still dependent on contracts before the reorganization?

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New post 23 Jun 2014, 23:59
Conclusion:

Re-organization caused increased revenue.

It would be worth to find out whether something else can be attribute to the increase sales.

Ans B mentions , whether subscription of the magazine has been increased. If yes, then conclusion would be weak because increased subscription can be attribute ton increase revenue.

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Following several years of declining advertising sales, the Greenvile Times reorganized its advertising sales force. Before reorganization, the sales force was organized geographically, with some sales representatives concentrating on city-center businesses and others concentrating on different outlying regions. The reorganization attempted to increase the sales representatives' knowledge of clients business by having each sales representative deal with only one type of industry or of retailing. After the reorganization, revenue from advertising sales increased.

In assessing whether the improvement in advertising sales can properly be attributed to the reorganization, it would be most helpful to find out which of the following?

(A) What proportion of the total revenue of the Greenvile Times is generated by advertising sales?
(B) Has the circulation of the Greenvile Times increased substantially in the last two years?
(C) Among all types of industry and retailing that use the Greenvile Times as an advertising vehicle, which type accounts for the largest proportion of the newspapers advertising sales?
(D) Do any clients of the sales representatives of the Greenvile Times have a standing order with the Times for a fixed amount of advertising per month?
(E) Among the advertisers in the Greenvile Times are there more types of retail business or more types of industrial business?
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Last edited by hazelnut on 16 Apr 2017, 22:20, edited 2 times in total.
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Re: Following several years of declining advertising sales, the [#permalink]

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New post 05 Dec 2014, 21:41
I believe the answer should be B). Here is my logic :

A) What proportion of the total revenue of the Greenvile Times is generated by advertising sales?
The proportion could be anything, but we don't have a way to know about how that proportion of sales is impacted by the reorganization of salesforce.

B) Has the circulation of the Greenvile Times increased substantially in the last two years?
If the circulation of the Greenvile Times increased, we know the sales from advertisement should also practically increase. Therefore, the impact of the reorganization gets questioned.
While, if the circulation of the Greenvile Times didn't increase, and since we know that "revenue from advertising sales increased", we can very well say reorganization helped in increasing the revenues from advertising sales".


C) Among all types of industry and retailing that use the Greenvile Times as an advertising vehicle, which type accounts for the largest proportion of the newspapers advertising sales?
Knowing about "the type of industry that contributes more to the newspapers advertising sales" doesn't help in finding out whether the reorganization helped.

D) Do any clients of the sales representatives of the Greenvile Times have a standing order with the Times for a fixed amount of advertising per month?
This information also doesn't help

E) Among the advertisers in the Greenvile Times are there more types of retail business or more types of industrial business?
Knowing about the relative numbers of advertisers of both types of businesses doesn't contribute directly to reasons for increase in advertising sales revenue due to reorganization of employees

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New post 08 Jul 2016, 07:18
ceointhemaking wrote:
Following several years of declining advertising sales, the Greenville Times reorganized its advertising sales force. Before reorganization, the sales force was organized geographically, with some sales representatives concentrating on city-center businesses and others concentrating on different outlying regions. The reorganization attempted to increase the sales representatives' knowledge of clients' businesses by having each sales representative deal with only one type of industry or of retailing. After the reorganization, revenue from advertising sales increased.

In assessing whether the improvement in advertising sales can properly be attributed to the reorganization, it would be most helpful to find out which of the following?

(A) What proportion of the total revenue of the Greenville Times is generated by advertising sales?
(B) Has the circulation of the Greenville Times increased substantially in the last two years?
(C) Among all the types of industry and retailing that use the Greenville Times as an advertising vehicle, which type accounts for the largest proportion of the newspaper’s advertising sales?
(D) Do any clients of the sales representatives of the Greenville Times have a standing order with the Times for a fixed amount of advertising per month?
(E) Among the advertisers in the Greenville Times, are there more types of retail business or more types of industrial business?

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Conclusion : Revenue increased due to reorganization

A) We are not worried about the proportion. We want the reason why revenue from sales increased. Even if it's 1% or 10%, throughout the question we are talking about increase in revenue from sales and not revenue of the newspaper. Irrelevant
B) This provides alternate explanation. Hold on. If more papers were sold, there will be more interest in advertising in the paper causing the $$ to go up.
C) Doesn't matter from where the revenue is coming.
D) This again is irrelevant. If there was standing orders, then sales would be constant. We already know that sales are up
E) Again, the source of revenue is irrelevant

Answer : B
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Re: Following several years of declining advertising sales, the   [#permalink] 03 Aug 2016, 02:20

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4 EXPERTS_POSTS_IN_THIS_TOPIC Recently, several advertisers have withdrawn their ykaiim 35 29 Aug 2016, 13:00
16 EXPERTS_POSTS_IN_THIS_TOPIC After several years of declining product sales, the online GMATPill 18 28 Mar 2016, 12:15
10 EXPERTS_POSTS_IN_THIS_TOPIC QOTD: Following several years of declining advertising sales souvik101990 4 19 Aug 2017, 10:53
114 Following several years of declining advertising sales, the bigfernhead 52 07 Aug 2017, 08:15
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Following several years of declining advertising sales, the

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