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Following several years of declining advertising sales, the

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Re: Following several years of declining advertising sales, the  [#permalink]

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New post 12 Mar 2012, 13:47
First let me welcome you to the GMAT club! Everything you need to know will be here...

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New post 22 Feb 2014, 22:12
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kimmyg wrote:
Following several years of declining advertising sales, the Greenvile Times reorganized its advertising sales force. Before reorganization, the sales force was organized geographically, with some sales representatives concentrating on city-center businesses and others concentrating on different outlying regions. The reorganization attempted to increase the sales representatives’ knowledge of clients’ business by having each sales representative deal with only one type of industry or of retailing. After the reorganization, revenue from advertising sales increased.

In assessing whether the improvement in advertising sales can properly be attributed to the reorganization, it would be most helpful to find out which of the following?

(A) What proportion of the total revenue of the Greenvile Times is generated by advertising sales?
(B) Has the circulation of the Greenvile Times increased substantially in the last two years?
(C) Among all types of industry and retailing that use the Greenvile Times as an advertising vehicle, which type accounts for the largest proportion of the newspaper’s advertising sales?
(D) Do any clients of the sales representatives of the Greenvile Times have a standing order with the Times for a fixed amount of advertising per month?
(E) Among the advertisers in the Greenvile Times are there more types of retail business or more types of industrial business?


THE REORGANISATION CAUSED THE INCREASE IN ADVERTISING SALES....... WE NEED TO CHECK IF THERE COULD HAVE BEEN AN ALTERNATE CAUSE FOT THE SAME?
WHAT IF MORE PEOPLE NOW READ THE Greenvile Times THAN BEFORE AND HENCE THE ADVERTISING SALES HAS INCREASED........

HERE "B" AND " D" ARE CONTENDERS......


(B) Has the circulation of the Greenvile Times increased substantially in the last two years? YES/ NO TO THIS QUESTION WILL DECIDE IF THE NEW REORGANIZATION WAS THE CAUSE FOR INCREASED SALES OR NOT.... CORRECT..

(D) Do any clients of the sales representatives of the Greenvile Times have a standing order with the Times for a fixed amount of advertising per month?.....IF FIXED AMOUNT OF ADVERTISING HAS ALREADY BEEN STIPULATED, HOW COULD THE SALES INCREASE ? IF IT SAID THAT THE CLIENTILE BASE INCREASED WITH FIXED AMOUNT OF STANDING ORDERS, THEN IT COULD HAVE BEEN CORRECT...... HENCE INCORRECT..


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Re: Following several years of declining advertising sales, the  [#permalink]

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New post 02 Apr 2014, 16:35
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semwal wrote:
kimmyg wrote:
Following several years of declining advertising sales, the Greenvile Times reorganized its advertising sales force. Before reorganization, the sales force was organized geographically, with some sales representatives concentrating on city-center businesses and others concentrating on different outlying regions. The reorganization attempted to increase the sales representatives’ knowledge of clients’ business by having each sales representative deal with only one type of industry or of retailing. After the reorganization, revenue from advertising sales increased.

In assessing whether the improvement in advertising sales can properly be attributed to the reorganization, it would be most helpful to find out which of the following?

(A) What proportion of the total revenue of the Greenvile Times is generated by advertising sales?
(B) Has the circulation of the Greenvile Times increased substantially in the last two years?
(C) Among all types of industry and retailing that use the Greenvile Times as an advertising vehicle, which type accounts for the largest proportion of the newspaper’s advertising sales?
(D) Do any clients of the sales representatives of the Greenvile Times have a standing order with the Times for a fixed amount of advertising per month?
(E) Among the advertisers in the Greenvile Times are there more types of retail business or more types of industrial business?


THE REORGANISATION CAUSED THE INCREASE IN ADVERTISING SALES....... WE NEED TO CHECK IF THERE COULD HAVE BEEN AN ALTERNATE CAUSE FOT THE SAME?
WHAT IF MORE PEOPLE NOW READ THE Greenvile Times THAN BEFORE AND HENCE THE ADVERTISING SALES HAS INCREASED........

HERE "B" AND " D" ARE CONTENDERS......


(B) Has the circulation of the Greenvile Times increased substantially in the last two years? YES/ NO TO THIS QUESTION WILL DECIDE IF THE NEW REORGANIZATION WAS THE CAUSE FOR INCREASED SALES OR NOT.... CORRECT..

(D) Do any clients of the sales representatives of the Greenvile Times have a standing order with the Times for a fixed amount of advertising per month?.....IF FIXED AMOUNT OF ADVERTISING HAS ALREADY BEEN STIPULATED, HOW COULD THE SALES INCREASE ? IF IT SAID THAT THE CLIENTILE BASE INCREASED WITH FIXED AMOUNT OF STANDING ORDERS, THEN IT COULD HAVE BEEN CORRECT...... HENCE INCORRECT..


KUDOS IF YOU PLEASE....


Kudos for the ALL CAPS and the good explanation.
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Re: Following several years of declining advertising sales, the  [#permalink]

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New post 03 Apr 2014, 00:12
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Good Application of causation effect to above Question .

As the Question says re-organization caused the increase in revenue of advertising sales, we need to evaluate whether there is any other factor that contributed to the increase in revenue of advertising sales.

Let's go through the options once,

a. two years ago, what proportion of the greenville times'' total revenue was generated by advertising sales

choice a talks about revenue which was generated two yeas ago -- irrelevant

c. Has there been a substantial turnover in personnel in the advertising sales force over the last 2 years?

from the premise we are given that advertising sales are decreasing. How could there be turnover ??

d. Do any clients of the sales representatives of the Greenvile Times have a standing order with the Times for a fixed amount of advertising per month?

If the order that was placed is already fixed in past , how could that give increase sales ??

e. has the economy in greenvile and the surrounding regions been growing rapidly over the last 2 years?

same expalnation as in c

Only choice b explains in right way . there might be another factor(circulation of the Greenvile Times increased) .----------hence correct

TooLong150 wrote:
semwal wrote:
kimmyg wrote:
Following several years of declining advertising sales, the Greenvile Times reorganized its advertising sales force. Before reorganization, the sales force was organized geographically, with some sales representatives concentrating on city-center businesses and others concentrating on different outlying regions. The reorganization attempted to increase the sales representatives’ knowledge of clients’ business by having each sales representative deal with only one type of industry or of retailing. After the reorganization, revenue from advertising sales increased.

In assessing whether the improvement in advertising sales can properly be attributed to the reorganization, it would be most helpful to find out which of the following?

(A) What proportion of the total revenue of the Greenvile Times is generated by advertising sales?
(B) Has the circulation of the Greenvile Times increased substantially in the last two years?
(C) Among all types of industry and retailing that use the Greenvile Times as an advertising vehicle, which type accounts for the largest proportion of the newspaper’s advertising sales?
(D) Do any clients of the sales representatives of the Greenvile Times have a standing order with the Times for a fixed amount of advertising per month?
(E) Among the advertisers in the Greenvile Times are there more types of retail business or more types of industrial business?


THE REORGANISATION CAUSED THE INCREASE IN ADVERTISING SALES....... WE NEED TO CHECK IF THERE COULD HAVE BEEN AN ALTERNATE CAUSE FOT THE SAME?
WHAT IF MORE PEOPLE NOW READ THE Greenvile Times THAN BEFORE AND HENCE THE ADVERTISING SALES HAS INCREASED........

HERE "B" AND " D" ARE CONTENDERS......


(B) Has the circulation of the Greenvile Times increased substantially in the last two years? YES/ NO TO THIS QUESTION WILL DECIDE IF THE NEW REORGANIZATION WAS THE CAUSE FOR INCREASED SALES OR NOT.... CORRECT..

(D) Do any clients of the sales representatives of the Greenvile Times have a standing order with the Times for a fixed amount of advertising per month?.....IF FIXED AMOUNT OF ADVERTISING HAS ALREADY BEEN STIPULATED, HOW COULD THE SALES INCREASE ? IF IT SAID THAT THE CLIENTILE BASE INCREASED WITH FIXED AMOUNT OF STANDING ORDERS, THEN IT COULD HAVE BEEN CORRECT...... HENCE INCORRECT..


KUDOS IF YOU PLEASE....


Kudos for the ALL CAPS and the good explanation.
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Re: Following several years of declining advertising sales, the  [#permalink]

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New post 04 Apr 2014, 11:32
This question is poor quality. GMAT is forcing us to know that increased circulation can affect advertising sales... but premises are not presenting any such relationship. Cant expect such question.
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Re: Following several years of declining advertising sales, the  [#permalink]

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New post 17 Jun 2014, 11:28
1
semwal wrote:
kimmyg wrote:
Following several years of declining advertising sales, the Greenvile Times reorganized its advertising sales force. Before reorganization, the sales force was organized geographically, with some sales representatives concentrating on city-center businesses and others concentrating on different outlying regions. The reorganization attempted to increase the sales representatives’ knowledge of clients’ business by having each sales representative deal with only one type of industry or of retailing. After the reorganization, revenue from advertising sales increased.

In assessing whether the improvement in advertising sales can properly be attributed to the reorganization, it would be most helpful to find out which of the following?

(A) What proportion of the total revenue of the Greenvile Times is generated by advertising sales?
(B) Has the circulation of the Greenvile Times increased substantially in the last two years?
(C) Among all types of industry and retailing that use the Greenvile Times as an advertising vehicle, which type accounts for the largest proportion of the newspaper’s advertising sales?
(D) Do any clients of the sales representatives of the Greenvile Times have a standing order with the Times for a fixed amount of advertising per month?
(E) Among the advertisers in the Greenvile Times are there more types of retail business or more types of industrial business?


THE REORGANISATION CAUSED THE INCREASE IN ADVERTISING SALES....... WE NEED TO CHECK IF THERE COULD HAVE BEEN AN ALTERNATE CAUSE FOT THE SAME?
WHAT IF MORE PEOPLE NOW READ THE Greenvile Times THAN BEFORE AND HENCE THE ADVERTISING SALES HAS INCREASED........

HERE "B" AND " D" ARE CONTENDERS......


(B) Has the circulation of the Greenvile Times increased substantially in the last two years? YES/ NO TO THIS QUESTION WILL DECIDE IF THE NEW REORGANIZATION WAS THE CAUSE FOR INCREASED SALES OR NOT.... CORRECT..

(D) Do any clients of the sales representatives of the Greenvile Times have a standing order with the Times for a fixed amount of advertising per month?.....IF FIXED AMOUNT OF ADVERTISING HAS ALREADY BEEN STIPULATED, HOW COULD THE SALES INCREASE ? IF IT SAID THAT THE CLIENTILE BASE INCREASED WITH FIXED AMOUNT OF STANDING ORDERS, THEN IT COULD HAVE BEEN CORRECT...... HENCE INCORRECT..


KUDOS IF YOU PLEASE....

I agree but still, if anyone can eliminate D in a more convincing way?
It could be indeed, that all clients had standing contracts and all that the new reorganization did was reduce sales.
maybe they are selling less but are still dependent on contracts before the reorganization?
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Re: Following several years of declining advertising sales, the  [#permalink]

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New post 23 Jun 2014, 23:59
Conclusion:

Re-organization caused increased revenue.

It would be worth to find out whether something else can be attribute to the increase sales.

Ans B mentions , whether subscription of the magazine has been increased. If yes, then conclusion would be weak because increased subscription can be attribute ton increase revenue.
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New post Updated on: 16 Apr 2017, 22:20
New GMAT Club Project of reviving hardest questions! Post answers and explanations to get kudos


Following several years of declining advertising sales, the Greenvile Times reorganized its advertising sales force. Before reorganization, the sales force was organized geographically, with some sales representatives concentrating on city-center businesses and others concentrating on different outlying regions. The reorganization attempted to increase the sales representatives' knowledge of clients business by having each sales representative deal with only one type of industry or of retailing. After the reorganization, revenue from advertising sales increased.

In assessing whether the improvement in advertising sales can properly be attributed to the reorganization, it would be most helpful to find out which of the following?

(A) What proportion of the total revenue of the Greenvile Times is generated by advertising sales?
(B) Has the circulation of the Greenvile Times increased substantially in the last two years?
(C) Among all types of industry and retailing that use the Greenvile Times as an advertising vehicle, which type accounts for the largest proportion of the newspapers advertising sales?
(D) Do any clients of the sales representatives of the Greenvile Times have a standing order with the Times for a fixed amount of advertising per month?
(E) Among the advertisers in the Greenvile Times are there more types of retail business or more types of industrial business?
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Originally posted by souvik101990 on 05 Dec 2014, 14:04.
Last edited by hazelnut on 16 Apr 2017, 22:20, edited 2 times in total.
updated OA
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Re: Following several years of declining advertising sales, the  [#permalink]

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New post 05 Dec 2014, 21:41
I believe the answer should be B). Here is my logic :

A) What proportion of the total revenue of the Greenvile Times is generated by advertising sales?
The proportion could be anything, but we don't have a way to know about how that proportion of sales is impacted by the reorganization of salesforce.

B) Has the circulation of the Greenvile Times increased substantially in the last two years?
If the circulation of the Greenvile Times increased, we know the sales from advertisement should also practically increase. Therefore, the impact of the reorganization gets questioned.
While, if the circulation of the Greenvile Times didn't increase, and since we know that "revenue from advertising sales increased", we can very well say reorganization helped in increasing the revenues from advertising sales".


C) Among all types of industry and retailing that use the Greenvile Times as an advertising vehicle, which type accounts for the largest proportion of the newspapers advertising sales?
Knowing about "the type of industry that contributes more to the newspapers advertising sales" doesn't help in finding out whether the reorganization helped.

D) Do any clients of the sales representatives of the Greenvile Times have a standing order with the Times for a fixed amount of advertising per month?
This information also doesn't help

E) Among the advertisers in the Greenvile Times are there more types of retail business or more types of industrial business?
Knowing about the relative numbers of advertisers of both types of businesses doesn't contribute directly to reasons for increase in advertising sales revenue due to reorganization of employees
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Re: Following several years of declining advertising sales, the  [#permalink]

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New post 08 Jul 2016, 07:18
ceointhemaking wrote:
Following several years of declining advertising sales, the Greenville Times reorganized its advertising sales force. Before reorganization, the sales force was organized geographically, with some sales representatives concentrating on city-center businesses and others concentrating on different outlying regions. The reorganization attempted to increase the sales representatives' knowledge of clients' businesses by having each sales representative deal with only one type of industry or of retailing. After the reorganization, revenue from advertising sales increased.

In assessing whether the improvement in advertising sales can properly be attributed to the reorganization, it would be most helpful to find out which of the following?

(A) What proportion of the total revenue of the Greenville Times is generated by advertising sales?
(B) Has the circulation of the Greenville Times increased substantially in the last two years?
(C) Among all the types of industry and retailing that use the Greenville Times as an advertising vehicle, which type accounts for the largest proportion of the newspaper’s advertising sales?
(D) Do any clients of the sales representatives of the Greenville Times have a standing order with the Times for a fixed amount of advertising per month?
(E) Among the advertisers in the Greenville Times, are there more types of retail business or more types of industrial business?

Official Guide 12 Question

GMAT Official Guide 12

Question: 22
Page: 34
Difficulty: 600

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Video Explanations:



Conclusion : Revenue increased due to reorganization

A) We are not worried about the proportion. We want the reason why revenue from sales increased. Even if it's 1% or 10%, throughout the question we are talking about increase in revenue from sales and not revenue of the newspaper. Irrelevant
B) This provides alternate explanation. Hold on. If more papers were sold, there will be more interest in advertising in the paper causing the $$ to go up.
C) Doesn't matter from where the revenue is coming.
D) This again is irrelevant. If there was standing orders, then sales would be constant. We already know that sales are up
E) Again, the source of revenue is irrelevant

Answer : B
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Re: Following several years of declining advertising sales, the  [#permalink]

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New post 14 Aug 2016, 05:56
1
Revenue of any company would increase only if its sales improve.
Only if it has more sales, will it get more advertisement orders.
More sales + more advertisement = more revenue.
If the times sells lesser, then it would have a cut down in its advertisement orders and creating more loss.
So answer "B" is correct.
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Re: Following several years of declining advertising sales, the  [#permalink]

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New post 24 Oct 2016, 08:23
Can anyone help me out to understand the answer choice B?

Option B says - knowing whether circulation increased or not will help to evaluate the conclusion.
Official guide says, increase in circulation is an alternative reason for increase in the revenue. This is debatable..
My concern is circulation could have increased because of reorganization. Alternatively, it could have increased because of other reasons also. We dont know.

The argument doesn't provide any information linking circulation of the GreenVille Times to reorganization. To arrive at the answer choice B, we will have to assume that the circulation is not linked to re-organization. This is strange.. Why are we assuming this?
I really cant understand.. If increase in circulation is directly the impact of the reorganization, then what?

Can anyone help please? What am I missing here?
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Re: Following several years of declining advertising sales, the  [#permalink]

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New post 16 Apr 2017, 23:31
1
kimmyg wrote:
Following several years of declining advertising sales, the Greenvile Times reorganized its advertising sales force. Before reorganization, the sales force was organized geographically, with some sales representatives concentrating on city-center businesses and others concentrating on different outlying regions. The reorganization attempted to increase the sales representatives' knowledge of clients' business by having each sales representative deal with only one type of industry or of retailing. After the reorganization, revenue from advertising sales increased.

In assessing whether the improvement in advertising sales can properly be attributed to the reorganization, it would be most helpful to find out which of the following?

(A) What proportion of the total revenue of the Greenvile Times is generated by advertising sales?
(B) Has the circulation of the Greenvile Times increased substantially in the last two years?
(C) Among all types of industry and retailing that use the Greenvile Times as an advertising vehicle, which type accounts for the largest proportion of the newspaper's advertising sales?
(D) Do any clients of the sales representatives of the Greenvile Times have a standing order with the Times for a fixed amount of advertising per month?
(E) Among the advertisers in the Greenvile Times are there more types of retail business or more types of industrial business?


OG2017 Diagnostic V70, P34

Advertising Sales
 
Step 1: Identify the Question

The questions ask which of the answers would be most helpful to find out, so this is an Evaluate the Argument question.

Step 2: Deconstruct the Argument

Reorg ad department
Old – geo
New – industry
© Sales up - due to reorg?

The conclusion that you are supposed to evaluate is stated in the question stem: whether the improvement in advertising sales can properly be attributed to the reorganization.

Step 3: Pause and State the Goal

On Evaluate questions, the correct answer is information that is important in determining whether the conclusion is believable. In this case, what would make it more or less likely that the reorganization actually caused the change in ad sales? Are there any other factors that might have generated this result?

Step 4: Work from Wrong to Right

(A) The amount of revenue from advertising sales relative to other revenue sources does not impact whether the reorganization is the cause of the increase in advertising sales.
(B) CORRECT. The circulation of the newspaper is important to advertising revenues; advertisers will pay more if circulation is higher because the ads reach more people. Increased circulation would WEAKEN the conclusion because it provides an alternative explanation for increased ad revenues. If circulation has NOT increased, the conclusion would be SUPPORTED because it is more likely the reorganization caused the increase.
(C) The exact types of businesses advertising and the proportions of advertising revenues that these businesses represent do not directly speak to whether the reorganization caused an increase in revenues.
(D) The conclusion of the argument regards whether increased revenues can be attributed to the reorganization; the exact structure of contracts for particular clients is not directly related. If anything, contracts for a fixed amount of advertising do not fall into the increased sales category.
(E) The types of businesses, specifically the proportion of retail versus industrial businesses, do not directly influence whether the reorganization was the cause of increased revenues.
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Re: Following several years of declining advertising sales, the  [#permalink]

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New post 13 Jul 2017, 18:57
Generalize:
past yrs - ad sales low
after reorg - ad sales high

Did reorganizing really cause the rise in ad sales? By generalizing we can remove all the fluff. Then we can ask can anything else increase sales? The most obvious answer is circulation. If circulation increased then reorg had little affect on the sales, if not, it was the reason.

Answer is B
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Re: Following several years of declining advertising sales, the  [#permalink]

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New post Updated on: 17 Aug 2017, 08:24
Following several years of declining advertising sales, the Greenville Times reorganized its advertising sales force. Before
reorganization, the sales force was organized geographically, with some sales representatives concentrating on city- center
businesses and others concentrating on different outlying regions. The reorganization attempted to increase the sales
representatives’ knowledge of clients’ businesses by having each sales representative deal with only one type of industry or
of retailing. After the reorganization, revenue from advertising sales increased. In assessing whether the improvement in
advertising sales can properly be attributed to the reorganization, it would be most helpful to find out which of the
following?


(A) What proportion of the total revenue of the Greenville Times is generated by advertising sales?
(B) Has the circulation of the Greenville Times increased substantially in the last two years?
(C) Among all the types of industry and retailing that use the Greenville Times as an advertising vehicle, which type accounts for
the largest proportion of the newspaper’s advertising sales?
(D) Do any clients of the sales representatives of the Greenville Times have a standing order with the Times for a fixed amount of
advertising per month?
(E) Among the advertisers in the Greenville Times, are there more types of retail business or more types of industrial business?
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Originally posted by SaGa on 17 Aug 2017, 06:53.
Last edited by broall on 17 Aug 2017, 08:24, edited 1 time in total.
Merged topic. Please search before posting question.
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Re: Following several years of declining advertising sales, the  [#permalink]

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New post 19 Nov 2017, 23:18
This is no doubt B.
But for the other question (the exception one) [ https://gmatclub.com/forum/following-se ... 73545.html ]
why is the OA - A ...(bcz it tells whether the demands are increased or not)
though D sounds good . (Actually the link has been locked to give reply so I 've questioned here.)

Kindly give me the answer for the exception one.
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Re: Following several years of declining advertising sales, the  [#permalink]

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New post 20 Nov 2017, 00:36
C,D,E are surely out.
I have solved this question many times but I still got wrong.
A is a trap b/c the argument concerns with the improvement, not with the proportion of advertising revenues to the total revenues (or how much revenues from advertising)
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Re: Following several years of declining advertising sales, the  [#permalink]

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New post 23 Nov 2017, 12:27
Following several years of declining advertising sales, the Greenvile Times reorganized its advertising sales force. Before reorganization, the sales force was organized geographically, with some sales representatives concentrating on city-center businesses and others concentrating on different outlying regions. The reorganization attempted to increase the sales representatives' knowledge of clients' business by having each sales representative deal with only one type of industry or of retailing. After the reorganization, revenue from advertising sales increased.

In assessing whether the improvement in advertising sales can properly be attributed to the reorganization, it would be most helpful to find out which of the following?

(A) What proportion of the total revenue of the Greenvile Times is generated by advertising sales? -We are not worried about the proportion of advertising sales.

(B) Has the circulation of the Greenvile Times increased substantially in the last two years? -Correct. A yes to the question supports the conclusion, while a no to the question weakens the conclusion

(C) Among all types of industry and retailing that use the Greenvile Times as an advertising vehicle, which type accounts for the largest proportion of the newspaper's advertising sales? -Again we are worried about the increase in revenue

(D) Do any clients of the sales representatives of the Greenvile Times have a standing order with the Times for a fixed amount of advertising per month? -we are not worried about the standing order

(E) Among the advertisers in the Greenvile Times are there more types of retail business or more types of industrial business? -Segregation among the advertisers is not the deal breaker. Out
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Re: Following several years of declining advertising sales, the  [#permalink]

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New post 09 Dec 2017, 07:53
Please address the use of outside info required for OA provided for this question.
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Re: Following several years of declining advertising sales, the  [#permalink]

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New post 10 Dec 2017, 00:39
the main issue in the argument relates to the sales, not the revenues => B is the winner while A is a trap.
Re: Following several years of declining advertising sales, the &nbs [#permalink] 10 Dec 2017, 00:39

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