GMAT Question of the Day - Daily to your Mailbox; hard ones only

 It is currently 19 Aug 2018, 12:13

GMAT Club Daily Prep

Thank you for using the timer - this advanced tool can estimate your performance and suggest more practice questions. We have subscribed you to Daily Prep Questions via email.

Customized
for You

we will pick new questions that match your level based on your Timer History

Track

every week, we’ll send you an estimated GMAT score based on your performance

Practice
Pays

we will pick new questions that match your level based on your Timer History

Following several years of declining advertising sales, the

Author Message
TAGS:

Hide Tags

Current Student
Joined: 12 Sep 2011
Posts: 899
Concentration: Finance, Finance
GMAT 1: 710 Q48 V40

Show Tags

12 Mar 2012, 13:47
First let me welcome you to the GMAT club! Everything you need to know will be here...

PS... if you put the first 10 or so words of a question into the search box, almost every OG question is on GMATclub, and many many more, with detailed answers!

Good luck with your GMAT journey
_________________

New to the GMAT Club? <START HERE>

My GMAT and BSchool Tips:

GMAT Club Premium Membership - big benefits and savings

Senior Manager
Joined: 04 May 2013
Posts: 326
Location: India
Concentration: Operations, Human Resources
Schools: XLRI GM"18
GPA: 4
WE: Human Resources (Human Resources)

Show Tags

22 Feb 2014, 22:12
12
1
kimmyg wrote:
Following several years of declining advertising sales, the Greenvile Times reorganized its advertising sales force. Before reorganization, the sales force was organized geographically, with some sales representatives concentrating on city-center businesses and others concentrating on different outlying regions. The reorganization attempted to increase the sales representativesâ€™ knowledge of clientsâ€™ business by having each sales representative deal with only one type of industry or of retailing. After the reorganization, revenue from advertising sales increased.

In assessing whether the improvement in advertising sales can properly be attributed to the reorganization, it would be most helpful to find out which of the following?

(A) What proportion of the total revenue of the Greenvile Times is generated by advertising sales?
(B) Has the circulation of the Greenvile Times increased substantially in the last two years?
(C) Among all types of industry and retailing that use the Greenvile Times as an advertising vehicle, which type accounts for the largest proportion of the newspaperâ€™s advertising sales?
(D) Do any clients of the sales representatives of the Greenvile Times have a standing order with the Times for a fixed amount of advertising per month?
(E) Among the advertisers in the Greenvile Times are there more types of retail business or more types of industrial business?

THE REORGANISATION CAUSED THE INCREASE IN ADVERTISING SALES....... WE NEED TO CHECK IF THERE COULD HAVE BEEN AN ALTERNATE CAUSE FOT THE SAME?
WHAT IF MORE PEOPLE NOW READ THE Greenvile Times THAN BEFORE AND HENCE THE ADVERTISING SALES HAS INCREASED........

HERE "B" AND " D" ARE CONTENDERS......

(B) Has the circulation of the Greenvile Times increased substantially in the last two years? YES/ NO TO THIS QUESTION WILL DECIDE IF THE NEW REORGANIZATION WAS THE CAUSE FOR INCREASED SALES OR NOT.... CORRECT..

(D) Do any clients of the sales representatives of the Greenvile Times have a standing order with the Times for a fixed amount of advertising per month?.....IF FIXED AMOUNT OF ADVERTISING HAS ALREADY BEEN STIPULATED, HOW COULD THE SALES INCREASE ? IF IT SAID THAT THE CLIENTILE BASE INCREASED WITH FIXED AMOUNT OF STANDING ORDERS, THEN IT COULD HAVE BEEN CORRECT...... HENCE INCORRECT..

Manager
Joined: 10 Mar 2013
Posts: 234
GMAT 1: 620 Q44 V31
GMAT 2: 690 Q47 V37
GMAT 3: 610 Q47 V28
GMAT 4: 700 Q50 V34
GMAT 5: 700 Q49 V36
GMAT 6: 690 Q48 V35
GMAT 7: 750 Q49 V42
GMAT 8: 730 Q50 V39

Show Tags

02 Apr 2014, 16:35
2
semwal wrote:
kimmyg wrote:
Following several years of declining advertising sales, the Greenvile Times reorganized its advertising sales force. Before reorganization, the sales force was organized geographically, with some sales representatives concentrating on city-center businesses and others concentrating on different outlying regions. The reorganization attempted to increase the sales representativesâ€™ knowledge of clientsâ€™ business by having each sales representative deal with only one type of industry or of retailing. After the reorganization, revenue from advertising sales increased.

In assessing whether the improvement in advertising sales can properly be attributed to the reorganization, it would be most helpful to find out which of the following?

(A) What proportion of the total revenue of the Greenvile Times is generated by advertising sales?
(B) Has the circulation of the Greenvile Times increased substantially in the last two years?
(C) Among all types of industry and retailing that use the Greenvile Times as an advertising vehicle, which type accounts for the largest proportion of the newspaperâ€™s advertising sales?
(D) Do any clients of the sales representatives of the Greenvile Times have a standing order with the Times for a fixed amount of advertising per month?
(E) Among the advertisers in the Greenvile Times are there more types of retail business or more types of industrial business?

THE REORGANISATION CAUSED THE INCREASE IN ADVERTISING SALES....... WE NEED TO CHECK IF THERE COULD HAVE BEEN AN ALTERNATE CAUSE FOT THE SAME?
WHAT IF MORE PEOPLE NOW READ THE Greenvile Times THAN BEFORE AND HENCE THE ADVERTISING SALES HAS INCREASED........

HERE "B" AND " D" ARE CONTENDERS......

(B) Has the circulation of the Greenvile Times increased substantially in the last two years? YES/ NO TO THIS QUESTION WILL DECIDE IF THE NEW REORGANIZATION WAS THE CAUSE FOR INCREASED SALES OR NOT.... CORRECT..

(D) Do any clients of the sales representatives of the Greenvile Times have a standing order with the Times for a fixed amount of advertising per month?.....IF FIXED AMOUNT OF ADVERTISING HAS ALREADY BEEN STIPULATED, HOW COULD THE SALES INCREASE ? IF IT SAID THAT THE CLIENTILE BASE INCREASED WITH FIXED AMOUNT OF STANDING ORDERS, THEN IT COULD HAVE BEEN CORRECT...... HENCE INCORRECT..

Kudos for the ALL CAPS and the good explanation.
Manager
Status: suffer now and live forever as a champion!!!
Joined: 01 Sep 2013
Posts: 128
Location: India
GPA: 3.5
WE: Information Technology (Computer Software)

Show Tags

03 Apr 2014, 00:12
1
Good Application of causation effect to above Question .

As the Question says re-organization caused the increase in revenue of advertising sales, we need to evaluate whether there is any other factor that contributed to the increase in revenue of advertising sales.

Let's go through the options once,

a. two years ago, what proportion of the greenville times'' total revenue was generated by advertising sales

choice a talks about revenue which was generated two yeas ago -- irrelevant

c. Has there been a substantial turnover in personnel in the advertising sales force over the last 2 years?

from the premise we are given that advertising sales are decreasing. How could there be turnover ??

d. Do any clients of the sales representatives of the Greenvile Times have a standing order with the Times for a fixed amount of advertising per month?

If the order that was placed is already fixed in past , how could that give increase sales ??

e. has the economy in greenvile and the surrounding regions been growing rapidly over the last 2 years?

same expalnation as in c

Only choice b explains in right way . there might be another factor(circulation of the Greenvile Times increased) .----------hence correct

TooLong150 wrote:
semwal wrote:
kimmyg wrote:
Following several years of declining advertising sales, the Greenvile Times reorganized its advertising sales force. Before reorganization, the sales force was organized geographically, with some sales representatives concentrating on city-center businesses and others concentrating on different outlying regions. The reorganization attempted to increase the sales representativesâ€™ knowledge of clientsâ€™ business by having each sales representative deal with only one type of industry or of retailing. After the reorganization, revenue from advertising sales increased.

In assessing whether the improvement in advertising sales can properly be attributed to the reorganization, it would be most helpful to find out which of the following?

(A) What proportion of the total revenue of the Greenvile Times is generated by advertising sales?
(B) Has the circulation of the Greenvile Times increased substantially in the last two years?
(C) Among all types of industry and retailing that use the Greenvile Times as an advertising vehicle, which type accounts for the largest proportion of the newspaperâ€™s advertising sales?
(D) Do any clients of the sales representatives of the Greenvile Times have a standing order with the Times for a fixed amount of advertising per month?
(E) Among the advertisers in the Greenvile Times are there more types of retail business or more types of industrial business?

THE REORGANISATION CAUSED THE INCREASE IN ADVERTISING SALES....... WE NEED TO CHECK IF THERE COULD HAVE BEEN AN ALTERNATE CAUSE FOT THE SAME?
WHAT IF MORE PEOPLE NOW READ THE Greenvile Times THAN BEFORE AND HENCE THE ADVERTISING SALES HAS INCREASED........

HERE "B" AND " D" ARE CONTENDERS......

(B) Has the circulation of the Greenvile Times increased substantially in the last two years? YES/ NO TO THIS QUESTION WILL DECIDE IF THE NEW REORGANIZATION WAS THE CAUSE FOR INCREASED SALES OR NOT.... CORRECT..

(D) Do any clients of the sales representatives of the Greenvile Times have a standing order with the Times for a fixed amount of advertising per month?.....IF FIXED AMOUNT OF ADVERTISING HAS ALREADY BEEN STIPULATED, HOW COULD THE SALES INCREASE ? IF IT SAID THAT THE CLIENTILE BASE INCREASED WITH FIXED AMOUNT OF STANDING ORDERS, THEN IT COULD HAVE BEEN CORRECT...... HENCE INCORRECT..

Kudos for the ALL CAPS and the good explanation.
Director
Status: Everyone is a leader. Just stop listening to others.
Joined: 22 Mar 2013
Posts: 871
Location: India
GPA: 3.51
WE: Information Technology (Computer Software)

Show Tags

04 Apr 2014, 11:32
This question is poor quality. GMAT is forcing us to know that increased circulation can affect advertising sales... but premises are not presenting any such relationship. Cant expect such question.
_________________

Piyush K
-----------------------
Our greatest weakness lies in giving up. The most certain way to succeed is to try just one more time. ― Thomas A. Edison
Don't forget to press--> Kudos
My Articles: 1. WOULD: when to use? | 2. All GMATPrep RCs (New)
Tip: Before exam a week earlier don't forget to exhaust all gmatprep problems specially for "sentence correction".

Senior Manager
Joined: 08 Apr 2012
Posts: 395

Show Tags

17 Jun 2014, 11:28
1
semwal wrote:
kimmyg wrote:
Following several years of declining advertising sales, the Greenvile Times reorganized its advertising sales force. Before reorganization, the sales force was organized geographically, with some sales representatives concentrating on city-center businesses and others concentrating on different outlying regions. The reorganization attempted to increase the sales representativesâ€™ knowledge of clientsâ€™ business by having each sales representative deal with only one type of industry or of retailing. After the reorganization, revenue from advertising sales increased.

In assessing whether the improvement in advertising sales can properly be attributed to the reorganization, it would be most helpful to find out which of the following?

(A) What proportion of the total revenue of the Greenvile Times is generated by advertising sales?
(B) Has the circulation of the Greenvile Times increased substantially in the last two years?
(C) Among all types of industry and retailing that use the Greenvile Times as an advertising vehicle, which type accounts for the largest proportion of the newspaperâ€™s advertising sales?
(D) Do any clients of the sales representatives of the Greenvile Times have a standing order with the Times for a fixed amount of advertising per month?
(E) Among the advertisers in the Greenvile Times are there more types of retail business or more types of industrial business?

THE REORGANISATION CAUSED THE INCREASE IN ADVERTISING SALES....... WE NEED TO CHECK IF THERE COULD HAVE BEEN AN ALTERNATE CAUSE FOT THE SAME?
WHAT IF MORE PEOPLE NOW READ THE Greenvile Times THAN BEFORE AND HENCE THE ADVERTISING SALES HAS INCREASED........

HERE "B" AND " D" ARE CONTENDERS......

(B) Has the circulation of the Greenvile Times increased substantially in the last two years? YES/ NO TO THIS QUESTION WILL DECIDE IF THE NEW REORGANIZATION WAS THE CAUSE FOR INCREASED SALES OR NOT.... CORRECT..

(D) Do any clients of the sales representatives of the Greenvile Times have a standing order with the Times for a fixed amount of advertising per month?.....IF FIXED AMOUNT OF ADVERTISING HAS ALREADY BEEN STIPULATED, HOW COULD THE SALES INCREASE ? IF IT SAID THAT THE CLIENTILE BASE INCREASED WITH FIXED AMOUNT OF STANDING ORDERS, THEN IT COULD HAVE BEEN CORRECT...... HENCE INCORRECT..

I agree but still, if anyone can eliminate D in a more convincing way?
It could be indeed, that all clients had standing contracts and all that the new reorganization did was reduce sales.
maybe they are selling less but are still dependent on contracts before the reorganization?
Manager
Status: Bouncing back from failure
Joined: 08 Mar 2010
Posts: 83
Schools: Wharton,MIT, Tepper, Kelly,
WE 1: 7 years- Service Managament, poject Management, Business Consultant- Retail

Show Tags

23 Jun 2014, 23:59
Conclusion:

Re-organization caused increased revenue.

It would be worth to find out whether something else can be attribute to the increase sales.

Ans B mentions , whether subscription of the magazine has been increased. If yes, then conclusion would be weak because increased subscription can be attribute ton increase revenue.
MBA Section Director
Joined: 19 Mar 2012
Posts: 5121
Location: India
GMAT 1: 760 Q50 V42
GPA: 3.8
WE: Marketing (Non-Profit and Government)

Show Tags

Updated on: 16 Apr 2017, 22:20
New GMAT Club Project of reviving hardest questions! Post answers and explanations to get kudos

Following several years of declining advertising sales, the Greenvile Times reorganized its advertising sales force. Before reorganization, the sales force was organized geographically, with some sales representatives concentrating on city-center businesses and others concentrating on different outlying regions. The reorganization attempted to increase the sales representatives' knowledge of clients business by having each sales representative deal with only one type of industry or of retailing. After the reorganization, revenue from advertising sales increased.

In assessing whether the improvement in advertising sales can properly be attributed to the reorganization, it would be most helpful to find out which of the following?

(A) What proportion of the total revenue of the Greenvile Times is generated by advertising sales?
(B) Has the circulation of the Greenvile Times increased substantially in the last two years?
(C) Among all types of industry and retailing that use the Greenvile Times as an advertising vehicle, which type accounts for the largest proportion of the newspapers advertising sales?
(D) Do any clients of the sales representatives of the Greenvile Times have a standing order with the Times for a fixed amount of advertising per month?
(E) Among the advertisers in the Greenvile Times are there more types of retail business or more types of industrial business?
_________________

Originally posted by souvik101990 on 05 Dec 2014, 14:04.
Last edited by hazelnut on 16 Apr 2017, 22:20, edited 2 times in total.
updated OA
Manager
Joined: 22 Sep 2012
Posts: 138
Concentration: Strategy, Technology
WE: Information Technology (Computer Software)

Show Tags

05 Dec 2014, 21:41
I believe the answer should be B). Here is my logic :

A) What proportion of the total revenue of the Greenvile Times is generated by advertising sales?
The proportion could be anything, but we don't have a way to know about how that proportion of sales is impacted by the reorganization of salesforce.

B) Has the circulation of the Greenvile Times increased substantially in the last two years?
If the circulation of the Greenvile Times increased, we know the sales from advertisement should also practically increase. Therefore, the impact of the reorganization gets questioned.
While, if the circulation of the Greenvile Times didn't increase, and since we know that "revenue from advertising sales increased", we can very well say reorganization helped in increasing the revenues from advertising sales".

C) Among all types of industry and retailing that use the Greenvile Times as an advertising vehicle, which type accounts for the largest proportion of the newspapers advertising sales?
Knowing about "the type of industry that contributes more to the newspapers advertising sales" doesn't help in finding out whether the reorganization helped.

D) Do any clients of the sales representatives of the Greenvile Times have a standing order with the Times for a fixed amount of advertising per month?
This information also doesn't help

E) Among the advertisers in the Greenvile Times are there more types of retail business or more types of industrial business?
Knowing about the relative numbers of advertisers of both types of businesses doesn't contribute directly to reasons for increase in advertising sales revenue due to reorganization of employees
Manager
Joined: 03 May 2015
Posts: 229
Location: South Africa
GPA: 3.49
WE: Web Development (Insurance)

Show Tags

08 Jul 2016, 07:18
ceointhemaking wrote:
Following several years of declining advertising sales, the Greenville Times reorganized its advertising sales force. Before reorganization, the sales force was organized geographically, with some sales representatives concentrating on city-center businesses and others concentrating on different outlying regions. The reorganization attempted to increase the sales representatives' knowledge of clients' businesses by having each sales representative deal with only one type of industry or of retailing. After the reorganization, revenue from advertising sales increased.

In assessing whether the improvement in advertising sales can properly be attributed to the reorganization, it would be most helpful to find out which of the following?

(A) What proportion of the total revenue of the Greenville Times is generated by advertising sales?
(B) Has the circulation of the Greenville Times increased substantially in the last two years?
(C) Among all the types of industry and retailing that use the Greenville Times as an advertising vehicle, which type accounts for the largest proportion of the newspaper’s advertising sales?
(D) Do any clients of the sales representatives of the Greenville Times have a standing order with the Times for a fixed amount of advertising per month?
(E) Among the advertisers in the Greenville Times, are there more types of retail business or more types of industrial business?

Official Guide 12 Question

 Question: 22 Page: 34 Difficulty: 600

Find All Official Guide Questions

Video Explanations:

Conclusion : Revenue increased due to reorganization

A) We are not worried about the proportion. We want the reason why revenue from sales increased. Even if it's 1% or 10%, throughout the question we are talking about increase in revenue from sales and not revenue of the newspaper. Irrelevant
B) This provides alternate explanation. Hold on. If more papers were sold, there will be more interest in advertising in the paper causing the \$\$ to go up.
C) Doesn't matter from where the revenue is coming.
D) This again is irrelevant. If there was standing orders, then sales would be constant. We already know that sales are up
E) Again, the source of revenue is irrelevant

_________________

Kudos if I helped

Intern
Joined: 03 Jan 2016
Posts: 29

Show Tags

14 Aug 2016, 05:56
1
Revenue of any company would increase only if its sales improve.
Only if it has more sales, will it get more advertisement orders.
If the times sells lesser, then it would have a cut down in its advertisement orders and creating more loss.
Manager
Status: Manager to Damager!
Affiliations: MBA
Joined: 22 May 2014
Posts: 71
Location: United States

Show Tags

24 Oct 2016, 08:23
Can anyone help me out to understand the answer choice B?

Option B says - knowing whether circulation increased or not will help to evaluate the conclusion.
Official guide says, increase in circulation is an alternative reason for increase in the revenue. This is debatable..
My concern is circulation could have increased because of reorganization. Alternatively, it could have increased because of other reasons also. We dont know.

The argument doesn't provide any information linking circulation of the GreenVille Times to reorganization. To arrive at the answer choice B, we will have to assume that the circulation is not linked to re-organization. This is strange.. Why are we assuming this?
I really cant understand.. If increase in circulation is directly the impact of the reorganization, then what?

Can anyone help please? What am I missing here?
Senior SC Moderator
Joined: 14 Nov 2016
Posts: 1322
Location: Malaysia

Show Tags

16 Apr 2017, 23:31
1
kimmyg wrote:
Following several years of declining advertising sales, the Greenvile Times reorganized its advertising sales force. Before reorganization, the sales force was organized geographically, with some sales representatives concentrating on city-center businesses and others concentrating on different outlying regions. The reorganization attempted to increase the sales representatives' knowledge of clients' business by having each sales representative deal with only one type of industry or of retailing. After the reorganization, revenue from advertising sales increased.

In assessing whether the improvement in advertising sales can properly be attributed to the reorganization, it would be most helpful to find out which of the following?

(A) What proportion of the total revenue of the Greenvile Times is generated by advertising sales?
(B) Has the circulation of the Greenvile Times increased substantially in the last two years?
(C) Among all types of industry and retailing that use the Greenvile Times as an advertising vehicle, which type accounts for the largest proportion of the newspaper's advertising sales?
(D) Do any clients of the sales representatives of the Greenvile Times have a standing order with the Times for a fixed amount of advertising per month?
(E) Among the advertisers in the Greenvile Times are there more types of retail business or more types of industrial business?

OG2017 Diagnostic V70, P34

Step 1: Identify the Question

The questions ask which of the answers would be most helpful to find out, so this is an Evaluate the Argument question.

Step 2: Deconstruct the Argument

Old – geo
New – industry
© Sales up - due to reorg?

The conclusion that you are supposed to evaluate is stated in the question stem: whether the improvement in advertising sales can properly be attributed to the reorganization.

Step 3: Pause and State the Goal

On Evaluate questions, the correct answer is information that is important in determining whether the conclusion is believable. In this case, what would make it more or less likely that the reorganization actually caused the change in ad sales? Are there any other factors that might have generated this result?

Step 4: Work from Wrong to Right

(A) The amount of revenue from advertising sales relative to other revenue sources does not impact whether the reorganization is the cause of the increase in advertising sales.
(B) CORRECT. The circulation of the newspaper is important to advertising revenues; advertisers will pay more if circulation is higher because the ads reach more people. Increased circulation would WEAKEN the conclusion because it provides an alternative explanation for increased ad revenues. If circulation has NOT increased, the conclusion would be SUPPORTED because it is more likely the reorganization caused the increase.
(C) The exact types of businesses advertising and the proportions of advertising revenues that these businesses represent do not directly speak to whether the reorganization caused an increase in revenues.
(D) The conclusion of the argument regards whether increased revenues can be attributed to the reorganization; the exact structure of contracts for particular clients is not directly related. If anything, contracts for a fixed amount of advertising do not fall into the increased sales category.
(E) The types of businesses, specifically the proportion of retail versus industrial businesses, do not directly influence whether the reorganization was the cause of increased revenues.
_________________

"Be challenged at EVERY MOMENT."

“Strength doesn’t come from what you can do. It comes from overcoming the things you once thought you couldn’t.”

"Each stage of the journey is crucial to attaining new heights of knowledge."

Manager
Joined: 22 Nov 2016
Posts: 235
Location: United States
GPA: 3.4

Show Tags

13 Jul 2017, 18:57
Generalize:
past yrs - ad sales low
after reorg - ad sales high

Did reorganizing really cause the rise in ad sales? By generalizing we can remove all the fluff. Then we can ask can anything else increase sales? The most obvious answer is circulation. If circulation increased then reorg had little affect on the sales, if not, it was the reason.

_________________

Kudosity killed the cat but your kudos can save it.

Intern
Joined: 15 Mar 2017
Posts: 42
Location: India
GMAT 1: 720 Q50 V37
GPA: 4

Show Tags

Updated on: 17 Aug 2017, 08:24
Following several years of declining advertising sales, the Greenville Times reorganized its advertising sales force. Before
reorganization, the sales force was organized geographically, with some sales representatives concentrating on city- center
businesses and others concentrating on different outlying regions. The reorganization attempted to increase the sales
representatives’ knowledge of clients’ businesses by having each sales representative deal with only one type of industry or
of retailing. After the reorganization, revenue from advertising sales increased. In assessing whether the improvement in
advertising sales can properly be attributed to the reorganization, it would be most helpful to find out which of the
following?

(A) What proportion of the total revenue of the Greenville Times is generated by advertising sales?
(B) Has the circulation of the Greenville Times increased substantially in the last two years?
(C) Among all the types of industry and retailing that use the Greenville Times as an advertising vehicle, which type accounts for
the largest proportion of the newspaper’s advertising sales?
(D) Do any clients of the sales representatives of the Greenville Times have a standing order with the Times for a fixed amount of
(E) Among the advertisers in the Greenville Times, are there more types of retail business or more types of industrial business?
_________________

You give kudos, you get kudos. :D

Originally posted by SaGa on 17 Aug 2017, 06:53.
Last edited by broall on 17 Aug 2017, 08:24, edited 1 time in total.
Merged topic. Please search before posting question.
Manager
Joined: 29 Jan 2015
Posts: 90
Location: India
Concentration: Marketing, Entrepreneurship
GPA: 3.7
WE: Information Technology (Internet and New Media)

Show Tags

19 Nov 2017, 23:18
This is no doubt B.
But for the other question (the exception one) [ https://gmatclub.com/forum/following-se ... 73545.html ]
why is the OA - A ...(bcz it tells whether the demands are increased or not)
though D sounds good . (Actually the link has been locked to give reply so I 've questioned here.)

Kindly give me the answer for the exception one.
SVP
Joined: 12 Dec 2016
Posts: 1851
Location: United States
GMAT 1: 700 Q49 V33
GPA: 3.64

Show Tags

20 Nov 2017, 00:36
C,D,E are surely out.
I have solved this question many times but I still got wrong.
A is a trap b/c the argument concerns with the improvement, not with the proportion of advertising revenues to the total revenues (or how much revenues from advertising)
BSchool Forum Moderator
Joined: 28 Mar 2017
Posts: 1102
Location: India
GMAT 1: 730 Q49 V41
GPA: 4

Show Tags

23 Nov 2017, 12:27
Following several years of declining advertising sales, the Greenvile Times reorganized its advertising sales force. Before reorganization, the sales force was organized geographically, with some sales representatives concentrating on city-center businesses and others concentrating on different outlying regions. The reorganization attempted to increase the sales representatives' knowledge of clients' business by having each sales representative deal with only one type of industry or of retailing. After the reorganization, revenue from advertising sales increased.

In assessing whether the improvement in advertising sales can properly be attributed to the reorganization, it would be most helpful to find out which of the following?

(A) What proportion of the total revenue of the Greenvile Times is generated by advertising sales? -We are not worried about the proportion of advertising sales.

(B) Has the circulation of the Greenvile Times increased substantially in the last two years? -Correct. A yes to the question supports the conclusion, while a no to the question weakens the conclusion

(C) Among all types of industry and retailing that use the Greenvile Times as an advertising vehicle, which type accounts for the largest proportion of the newspaper's advertising sales? -Again we are worried about the increase in revenue

(D) Do any clients of the sales representatives of the Greenvile Times have a standing order with the Times for a fixed amount of advertising per month? -we are not worried about the standing order

(E) Among the advertisers in the Greenvile Times are there more types of retail business or more types of industrial business? -Segregation among the advertisers is not the deal breaker. Out
_________________

Kudos if my post helps!

Long And A Fruitful Journey - V21 to V41; If I can, So Can You!!

Preparing for RC my way

My study resources:
1. Useful Formulae, Concepts and Tricks-Quant
2. e-GMAT's ALL SC Compilation
3. LSAT RC compilation
4. Actual LSAT CR collection by Broal
5. QOTD RC (Carcass)
6. Challange OG RC
7. GMAT Prep Challenge RC

Intern
Joined: 16 Feb 2017
Posts: 25

Show Tags

09 Dec 2017, 07:53
Please address the use of outside info required for OA provided for this question.
SVP
Joined: 12 Dec 2016
Posts: 1851
Location: United States
GMAT 1: 700 Q49 V33
GPA: 3.64

Show Tags

10 Dec 2017, 00:39
the main issue in the argument relates to the sales, not the revenues => B is the winner while A is a trap.
Re: Following several years of declining advertising sales, the &nbs [#permalink] 10 Dec 2017, 00:39

Go to page   Previous    1   2   3    Next  [ 46 posts ]

Display posts from previous: Sort by

Events & Promotions

 Powered by phpBB © phpBB Group | Emoji artwork provided by EmojiOne Kindly note that the GMAT® test is a registered trademark of the Graduate Management Admission Council®, and this site has neither been reviewed nor endorsed by GMAC®.