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Following several years of declining advertising sales, the

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15 Dec 2017, 18:25
1
GMATAspirer09 wrote:
Please address the use of outside info required for OA provided for this question.

Can you please elaborate on your question? What outside info is required?

You might also find this explanation helpful (same passage, different question, choice (B) is the same).
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16 Mar 2018, 05:19
Can someone please provide a line of reasoning for eliminating choice D ??
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20 Mar 2018, 18:43
1
RanjanSury wrote:
Can someone please provide a line of reasoning for eliminating choice D ??

Quote:
Following several years of declining advertising sales, the Greenville Times reorganized its advertising sales force. Before reorganization, the sales force was organized geographically, with some sales representatives concentrating on city-center businesses and others concentrating on different outlying regions. The reorganization attempted to increase the sales representatives' knowledge of clients' businesses by having each sales representative deal with only one type of industry or of retailing. After the reorganization, revenue from advertising sales increased.

In assessing whether the improvement in advertising sales can properly be attributed to the reorganization, it would be most helpful to find out which of the following?

(A) What proportion of the total revenue of the Greenville Times is generated by advertising sales?
(B) Has the circulation of the Greenville Times increased substantially in the last two years?
(C) Among all the types of industry and retailing that use the Greenville Times as an advertising vehicle, which type accounts for the largest proportion of the newspaper’s advertising sales?
(D) Do any clients of the sales representatives of the Greenville Times have a standing order with the Times for a fixed amount of advertising per month?
(E) Among the advertisers in the Greenville Times, are there more types of retail business or more types of industrial business?

We are told that revenue from advertising sales has increased. We need to explain that increase. Was it caused by the reorganization or by something else?

Choice (D) does not provide an alternative explanation for the increased revenues. If anything, choice (D) explains why revenues would NOT increase (since there is a FIXED amount of advertising per month).

Since it neither provides an alternative explanation nor suggests whether "the improvement in advertising sales can properly be attributed to the reorganization", choice (D) is irrelevant.
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21 Mar 2018, 11:39
Following several years of declining advertising sales, the Greenvile Times reorganized its advertising sales force. Before reorganization, the sales force was organized geographically, with some sales representatives concentrating on city-center businesses and others concentrating on different outlying regions. The reorganization attempted to increase the sales representatives' knowledge of clients' business by having each sales representative deal with only one type of industry or of retailing. After the reorganization, revenue from advertising sales increased.

In assessing whether the improvement in advertising sales can properly be attributed to the reorganization, it would be most helpful to find out which of the following?

(A) What proportion of the total revenue of the Greenvile Times is generated by advertising sales? --Proportion? out of scope

(B) Has the circulation of the Greenvile Times increased substantially in the last two years? --Correct. If the circulation has increased then reorganization didn't work

(C) Among all types of industry and retailing that use the Greenvile Times as an advertising vehicle, which type accounts for the largest proportion of the newspaper's advertising sales? --Type?

(D) Do any clients of the sales representatives of the Greenvile Times have a standing order with the Times for a fixed amount of advertising per month? --This would weaken the argument

(E) Among the advertisers in the Greenvile Times are there more types of retail business or more types of industrial business? --Out of scope
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15 Aug 2018, 19:23

Can you please explain why B is OA and why option D is worng ?
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16 Aug 2018, 03:56
1
teaserbae,

Please see Gmatninja's post as it is quite helpful. In short, (D) doesn't do anything for us. If we know that some do have set orders, that's great. But it doesn't explain how revenue increased (this would keep it flat). The increase, then, could have been from advertising, but it could have been from something else. All we know is that something is causing an increase, and it isn't those currently on a contract. So this leaves way too much room for assumption and ambiguity.

Does this help?
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Re: Following several years of declining advertising sales, the &nbs [#permalink] 16 Aug 2018, 03:56

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