It is currently 21 Jan 2018, 14:05

Close

GMAT Club Daily Prep

Thank you for using the timer - this advanced tool can estimate your performance and suggest more practice questions. We have subscribed you to Daily Prep Questions via email.

Customized
for You

we will pick new questions that match your level based on your Timer History

Track
Your Progress

every week, we’ll send you an estimated GMAT score based on your performance

Practice
Pays

we will pick new questions that match your level based on your Timer History

Not interested in getting valuable practice questions and articles delivered to your email? No problem, unsubscribe here.

Close

Request Expert Reply

Confirm Cancel

Events & Promotions

Events & Promotions in June
Open Detailed Calendar

Following several years of declining advertising sales, the

  new topic post reply Question banks Downloads My Bookmarks Reviews Important topics  
Author Message
TAGS:

Hide Tags

1 KUDOS received
Intern
Intern
avatar
B
Joined: 03 Jan 2016
Posts: 27

Kudos [?]: 2 [1], given: 3

Re: Following several years of declining advertising sales, the [#permalink]

Show Tags

New post 14 Aug 2016, 04:56
1
This post received
KUDOS
Revenue of any company would increase only if its sales improve.
Only if it has more sales, will it get more advertisement orders.
More sales + more advertisement = more revenue.
If the times sells lesser, then it would have a cut down in its advertisement orders and creating more loss.
So answer "B" is correct.

Kudos [?]: 2 [1], given: 3

Manager
Manager
avatar
B
Status: Manager to Damager!
Affiliations: MBA
Joined: 22 May 2014
Posts: 79

Kudos [?]: 11 [0], given: 286

Location: United States
Schools: Insead July'17
Re: Following several years of declining advertising sales, the [#permalink]

Show Tags

New post 24 Oct 2016, 07:23
Can anyone help me out to understand the answer choice B?

Option B says - knowing whether circulation increased or not will help to evaluate the conclusion.
Official guide says, increase in circulation is an alternative reason for increase in the revenue. This is debatable..
My concern is circulation could have increased because of reorganization. Alternatively, it could have increased because of other reasons also. We dont know.

The argument doesn't provide any information linking circulation of the GreenVille Times to reorganization. To arrive at the answer choice B, we will have to assume that the circulation is not linked to re-organization. This is strange.. Why are we assuming this?
I really cant understand.. If increase in circulation is directly the impact of the reorganization, then what?

Can anyone help please? What am I missing here?

Kudos [?]: 11 [0], given: 286

1 KUDOS received
Senior SC Moderator
User avatar
D
Joined: 14 Nov 2016
Posts: 1262

Kudos [?]: 1474 [1], given: 448

Location: Malaysia
GMAT ToolKit User Premium Member CAT Tests
Re: Following several years of declining advertising sales, the [#permalink]

Show Tags

New post 16 Apr 2017, 22:31
1
This post received
KUDOS
kimmyg wrote:
Following several years of declining advertising sales, the Greenvile Times reorganized its advertising sales force. Before reorganization, the sales force was organized geographically, with some sales representatives concentrating on city-center businesses and others concentrating on different outlying regions. The reorganization attempted to increase the sales representatives' knowledge of clients' business by having each sales representative deal with only one type of industry or of retailing. After the reorganization, revenue from advertising sales increased.

In assessing whether the improvement in advertising sales can properly be attributed to the reorganization, it would be most helpful to find out which of the following?

(A) What proportion of the total revenue of the Greenvile Times is generated by advertising sales?
(B) Has the circulation of the Greenvile Times increased substantially in the last two years?
(C) Among all types of industry and retailing that use the Greenvile Times as an advertising vehicle, which type accounts for the largest proportion of the newspaper's advertising sales?
(D) Do any clients of the sales representatives of the Greenvile Times have a standing order with the Times for a fixed amount of advertising per month?
(E) Among the advertisers in the Greenvile Times are there more types of retail business or more types of industrial business?


OG2017 Diagnostic V70, P34

Advertising Sales
 
Step 1: Identify the Question

The questions ask which of the answers would be most helpful to find out, so this is an Evaluate the Argument question.

Step 2: Deconstruct the Argument

Reorg ad department
Old – geo
New – industry
© Sales up - due to reorg?

The conclusion that you are supposed to evaluate is stated in the question stem: whether the improvement in advertising sales can properly be attributed to the reorganization.

Step 3: Pause and State the Goal

On Evaluate questions, the correct answer is information that is important in determining whether the conclusion is believable. In this case, what would make it more or less likely that the reorganization actually caused the change in ad sales? Are there any other factors that might have generated this result?

Step 4: Work from Wrong to Right

(A) The amount of revenue from advertising sales relative to other revenue sources does not impact whether the reorganization is the cause of the increase in advertising sales.
(B) CORRECT. The circulation of the newspaper is important to advertising revenues; advertisers will pay more if circulation is higher because the ads reach more people. Increased circulation would WEAKEN the conclusion because it provides an alternative explanation for increased ad revenues. If circulation has NOT increased, the conclusion would be SUPPORTED because it is more likely the reorganization caused the increase.
(C) The exact types of businesses advertising and the proportions of advertising revenues that these businesses represent do not directly speak to whether the reorganization caused an increase in revenues.
(D) The conclusion of the argument regards whether increased revenues can be attributed to the reorganization; the exact structure of contracts for particular clients is not directly related. If anything, contracts for a fixed amount of advertising do not fall into the increased sales category.
(E) The types of businesses, specifically the proportion of retail versus industrial businesses, do not directly influence whether the reorganization was the cause of increased revenues.
_________________

"Be challenged at EVERY MOMENT."

“Strength doesn’t come from what you can do. It comes from overcoming the things you once thought you couldn’t.”

"Each stage of the journey is crucial to attaining new heights of knowledge."

Rules for posting in verbal forum | Please DO NOT post short answer in your post!

Kudos [?]: 1474 [1], given: 448

Senior Manager
Senior Manager
User avatar
G
Joined: 22 Nov 2016
Posts: 251

Kudos [?]: 71 [0], given: 42

Location: United States
Concentration: Leadership, Strategy
GPA: 3.4
Reviews Badge CAT Tests
Re: Following several years of declining advertising sales, the [#permalink]

Show Tags

New post 13 Jul 2017, 17:57
Generalize:
past yrs - ad sales low
after reorg - ad sales high

Did reorganizing really cause the rise in ad sales? By generalizing we can remove all the fluff. Then we can ask can anything else increase sales? The most obvious answer is circulation. If circulation increased then reorg had little affect on the sales, if not, it was the reason.

Answer is B
_________________

Kudosity killed the cat but your kudos can save it.

Kudos [?]: 71 [0], given: 42

Intern
Intern
User avatar
B
Joined: 15 Mar 2017
Posts: 40

Kudos [?]: 16 [0], given: 19

Location: India
Concentration: International Business, Strategy
Schools: Kellogg '20
GMAT 1: 720 Q50 V37
GPA: 4
Re: Following several years of declining advertising sales, the [#permalink]

Show Tags

New post 17 Aug 2017, 05:53
Following several years of declining advertising sales, the Greenville Times reorganized its advertising sales force. Before
reorganization, the sales force was organized geographically, with some sales representatives concentrating on city- center
businesses and others concentrating on different outlying regions. The reorganization attempted to increase the sales
representatives’ knowledge of clients’ businesses by having each sales representative deal with only one type of industry or
of retailing. After the reorganization, revenue from advertising sales increased. In assessing whether the improvement in
advertising sales can properly be attributed to the reorganization, it would be most helpful to find out which of the
following?


(A) What proportion of the total revenue of the Greenville Times is generated by advertising sales?
(B) Has the circulation of the Greenville Times increased substantially in the last two years?
(C) Among all the types of industry and retailing that use the Greenville Times as an advertising vehicle, which type accounts for
the largest proportion of the newspaper’s advertising sales?
(D) Do any clients of the sales representatives of the Greenville Times have a standing order with the Times for a fixed amount of
advertising per month?
(E) Among the advertisers in the Greenville Times, are there more types of retail business or more types of industrial business?
_________________

You give kudos, you get kudos. :D


Last edited by broall on 17 Aug 2017, 07:24, edited 1 time in total.
Merged topic. Please search before posting question.

Kudos [?]: 16 [0], given: 19

Manager
Manager
User avatar
B
Joined: 28 Jan 2015
Posts: 57

Kudos [?]: 12 [0], given: 234

Location: India
Concentration: Marketing, Entrepreneurship
GPA: 3.7
WE: Information Technology (Internet and New Media)
Re: Following several years of declining advertising sales, the [#permalink]

Show Tags

New post 19 Nov 2017, 22:18
This is no doubt B.
But for the other question (the exception one) [ https://gmatclub.com/forum/following-se ... 73545.html ]
why is the OA - A ...(bcz it tells whether the demands are increased or not)
though D sounds good . (Actually the link has been locked to give reply so I 've questioned here.)

Kindly give me the answer for the exception one.

Kudos [?]: 12 [0], given: 234

SVP
SVP
avatar
G
Joined: 12 Dec 2016
Posts: 1860

Kudos [?]: 187 [0], given: 2406

Location: United States
GMAT 1: 700 Q49 V33
GPA: 3.64
GMAT ToolKit User Premium Member
Re: Following several years of declining advertising sales, the [#permalink]

Show Tags

New post 19 Nov 2017, 23:36
C,D,E are surely out.
I have solved this question many times but I still got wrong.
A is a trap b/c the argument concerns with the improvement, not with the proportion of advertising revenues to the total revenues (or how much revenues from advertising)

Kudos [?]: 187 [0], given: 2406

Director
Director
User avatar
P
Joined: 28 Mar 2017
Posts: 825

Kudos [?]: 214 [0], given: 143

CAT Tests
Re: Following several years of declining advertising sales, the [#permalink]

Show Tags

New post 23 Nov 2017, 11:27
Following several years of declining advertising sales, the Greenvile Times reorganized its advertising sales force. Before reorganization, the sales force was organized geographically, with some sales representatives concentrating on city-center businesses and others concentrating on different outlying regions. The reorganization attempted to increase the sales representatives' knowledge of clients' business by having each sales representative deal with only one type of industry or of retailing. After the reorganization, revenue from advertising sales increased.

In assessing whether the improvement in advertising sales can properly be attributed to the reorganization, it would be most helpful to find out which of the following?

(A) What proportion of the total revenue of the Greenvile Times is generated by advertising sales? -We are not worried about the proportion of advertising sales.

(B) Has the circulation of the Greenvile Times increased substantially in the last two years? -Correct. A yes to the question supports the conclusion, while a no to the question weakens the conclusion

(C) Among all types of industry and retailing that use the Greenvile Times as an advertising vehicle, which type accounts for the largest proportion of the newspaper's advertising sales? -Again we are worried about the increase in revenue

(D) Do any clients of the sales representatives of the Greenvile Times have a standing order with the Times for a fixed amount of advertising per month? -we are not worried about the standing order

(E) Among the advertisers in the Greenvile Times are there more types of retail business or more types of industrial business? -Segregation among the advertisers is not the deal breaker. Out
_________________

Kudos if my post helps!

Helpful links:
1. Useful Formulae, Concepts and Tricks-Quant
2. e-GMAT's ALL SC Compilation
3. LSAT RC compilation
4. Actual LSAT CR collection by Broal
5. QOTD RC (Carcass)
6. Challange OG RC

Kudos [?]: 214 [0], given: 143

Intern
Intern
avatar
B
Joined: 16 Feb 2017
Posts: 26

Kudos [?]: 14 [0], given: 80

Re: Following several years of declining advertising sales, the [#permalink]

Show Tags

New post 09 Dec 2017, 06:53
Please address the use of outside info required for OA provided for this question.

Kudos [?]: 14 [0], given: 80

SVP
SVP
avatar
G
Joined: 12 Dec 2016
Posts: 1860

Kudos [?]: 187 [0], given: 2406

Location: United States
GMAT 1: 700 Q49 V33
GPA: 3.64
GMAT ToolKit User Premium Member
Re: Following several years of declining advertising sales, the [#permalink]

Show Tags

New post 09 Dec 2017, 23:39
the main issue in the argument relates to the sales, not the revenues => B is the winner while A is a trap.

Kudos [?]: 187 [0], given: 2406

Expert Post
1 KUDOS received
GMAT Club Verbal Expert
User avatar
S
Joined: 20 Nov 2016
Posts: 229

Kudos [?]: 122 [1], given: 57

CAT Tests
Re: Following several years of declining advertising sales, the [#permalink]

Show Tags

New post 15 Dec 2017, 18:25
1
This post received
KUDOS
Expert's post
GMATAspirer09 wrote:
Please address the use of outside info required for OA provided for this question.

Can you please elaborate on your question? What outside info is required?

You might also find this explanation helpful (same passage, different question, choice (B) is the same).
_________________

www.gmatninja.com

Kudos [?]: 122 [1], given: 57

Re: Following several years of declining advertising sales, the   [#permalink] 15 Dec 2017, 18:25

Go to page   Previous    1   2   3   [ 51 posts ] 

Display posts from previous: Sort by

Following several years of declining advertising sales, the

  new topic post reply Question banks Downloads My Bookmarks Reviews Important topics  


GMAT Club MBA Forum Home| About| Terms and Conditions| GMAT Club Rules| Contact| Sitemap

Powered by phpBB © phpBB Group | Emoji artwork provided by EmojiOne

Kindly note that the GMAT® test is a registered trademark of the Graduate Management Admission Council®, and this site has neither been reviewed nor endorsed by GMAC®.