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# Following several years of declining advertising sales, the

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Manager
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21 Aug 2015, 08:29
forgot about 'EXCEPT'. But yes, A was the obvious choice. That question would not help the evaluation.

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25 Jan 2016, 13:01
VeritasPrepKarishma wrote:
arshu27 wrote:

Hi,

GOing by the Official guide 12 the correct answer to this question is B not A.

As far as I know, this is a GMAT prep test question and the answer given is (A). If it is in OG12 too, kindly put up a snapshot with the solution.

I am also seeing an OG answer of B. The answer explanation from the OG says: (B) This statement provides another possible explanation for increased revenue of advertising sales, and so the answer to this question would help to clarify the reason for the increased revenue.

For A (incorrect) the OG says: this question concerns only increased revenue from advertising sales; the proportion of advertising revenue to total revenue is outside the scope of the question

I also picked A and I'm a bit confused as to why the answer is B... could you please explain?

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26 Jan 2016, 22:11
nycgirl212 wrote:
VeritasPrepKarishma wrote:
arshu27 wrote:

Hi,

GOing by the Official guide 12 the correct answer to this question is B not A.

As far as I know, this is a GMAT prep test question and the answer given is (A). If it is in OG12 too, kindly put up a snapshot with the solution.

I am also seeing an OG answer of B. The answer explanation from the OG says: (B) This statement provides another possible explanation for increased revenue of advertising sales, and so the answer to this question would help to clarify the reason for the increased revenue.

For A (incorrect) the OG says: this question concerns only increased revenue from advertising sales; the proportion of advertising revenue to total revenue is outside the scope of the question

I also picked A and I'm a bit confused as to why the answer is B... could you please explain?

As I suggested, please put up snapshot of the problem in OG. Does it have the word "EXCEPT" at the end? Is the question slightly different? Are the options exactly the same?
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27 Aug 2016, 01:56
Hello from the GMAT Club VerbalBot!

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11 Sep 2016, 12:55
venmic wrote:
Following several years of declining advertising sales, the Greenville Times reorganized its advertising sales force two years ago. Before the reorganization, the sales force was organized geographically, with some sales representatives concentrating on city-center businesses and others concentrating on different outlying regions. The reorganization attempted to increase the sales representatives' knowledge of clients' businesses by having each sales representative deal with only one type of industry or of retailing. After the reorganization, advertising sales increased.

In assessing whether the improvement in advertising sales can properly be attributed to the reorganization, it would be helpful to find out each of the following EXCEPT:

A. Two years ago, what proportion of the Greenville Times’ total revenue was generated by advertising sales?
B. Has the circulation of the Greenville Times increased substantially in the last two years?
C. Has there been a substantial turnover in personnel in the advertising sales force over the last two years?
D. Before the reorganization, had sales representatives found it difficult to keep up with relevant developments in all types of businesses to which they are assigned?
E. Has the economy in Greenville and the surrounding regions been growing rapidly over the last two years?

[Reveal] Spoiler:
hovv is A the right ansvver hovv does it help to evaluate vvhat is the reasoning behind it

Experts pls help

Option A would be relevant if it asked about the proportion of advertising revenues out of total revenues two years ago and this year, for instance.

However, this option is only dealing with the percentage at a concrete point in time, so we cannot derive any possible conclusion about the evolution of the different components of total revenues (i.e. advertising and non-advertising revenues, for instance).

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11 Sep 2016, 20:43
EBITDA wrote:
venmic wrote:
Following several years of declining advertising sales, the Greenville Times reorganized its advertising sales force two years ago. Before the reorganization, the sales force was organized geographically, with some sales representatives concentrating on city-center businesses and others concentrating on different outlying regions. The reorganization attempted to increase the sales representatives' knowledge of clients' businesses by having each sales representative deal with only one type of industry or of retailing. After the reorganization, advertising sales increased.

In assessing whether the improvement in advertising sales can properly be attributed to the reorganization, it would be helpful to find out each of the following EXCEPT:

A. Two years ago, what proportion of the Greenville Times’ total revenue was generated by advertising sales?
B. Has the circulation of the Greenville Times increased substantially in the last two years?
C. Has there been a substantial turnover in personnel in the advertising sales force over the last two years?
D. Before the reorganization, had sales representatives found it difficult to keep up with relevant developments in all types of businesses to which they are assigned?
E. Has the economy in Greenville and the surrounding regions been growing rapidly over the last two years?

[Reveal] Spoiler:
hovv is A the right ansvver hovv does it help to evaluate vvhat is the reasoning behind it

Experts pls help

Option A would be relevant if it asked about the proportion of advertising revenues out of total revenues two years ago and this year, for instance.

However, this option is only dealing with the percentage at a concrete point in time, so we cannot derive any possible conclusion about the evolution of the different components of total revenues (i.e. advertising and non-advertising revenues, for instance).

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11 Sep 2016, 20:43
This topic have been merged with: http://gmatclub.com/forum/topic-73545.html

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15 May 2017, 14:38
I understand the correct answer is A, but I still disagree, and would suggest E as the better answer, or at least equivalent in relevancy.. Here's my rationale.

A. Two years ago, what proportion of the Greenville Times's total revenue was generated by advertising sales?

Let's say before two years ago, the proportion advertising sales to total revenue was 1/100, after, it's 99/100. Bit drastic, but still valid. If I was analyzing the company as a potential investment, I would say the advertisement has had substantial effect. In other words, the question is relevant.

E. Has the economy in Greenville and the surrounding regions been growing rapidly over the last two years?

Does the economy really affect newspaper sales? Even in a bad economy, a few dollars a month for a newspaper subscription doesn't seem like such a big deal. The only relevance I from this option that I can determine, is that volatility increases viewership of financial news, and in periods of rapid growth (and decline), people are more interested in the news. However, that still seems like a far cry from the supposed information that A can give me.

I could be completely off, if that's the case, someone please correct me.

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17 Jun 2017, 11:21
Tourbillion wrote:
I understand the correct answer is A, but I still disagree, and would suggest E as the better answer, or at least equivalent in relevancy.. Here's my rationale.

A. Two years ago, what proportion of the Greenville Times's total revenue was generated by advertising sales?

Let's say before two years ago, the proportion advertising sales to total revenue was 1/100, after, it's 99/100. Bit drastic, but still valid. If I was analyzing the company as a potential investment, I would say the advertisement has had a substantial effect. In other words, the question is relevant.

E. Has the economy in Greenville and the surrounding regions been growing rapidly over the last two years?

Does the economy really affect newspaper sales? Even in a bad economy, a few dollars a month for a newspaper subscription doesn't seem like such a big deal. The only relevance I from this option that I can determine, is that volatility increases viewership of financial news, and in periods of rapid growth (and decline), people are more interested in the news. However, that still seems like a far cry from the supposed information that A can give me.

I could be completely off, if that's the case, someone please correct me.

Hi, good points. the question can catch one off guard, (A) seems relevant to the evaluation, but on closer inspection, it's irrelevant.

I think (A) is relatively irrelevant because the passage already told us that sales increased and we are more concerned about the effect of reorganization on sales, rather than revenue. It might be relevant to know the numbers 2 years ago and now, to compare. However, the passage already told us what we needed to know, i.e that sale increased.

E is still relevant as it can help deduce whether the growing economy increased the sales rather than the reorganization. Remember we are talking about advertising sales, so it is businesses rather than individuals that needed to patronize the newspaper.

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22 Jul 2017, 00:08
A is correct, as that information would not be sufficient because just knowing the proportion two years ago, will not give sufficient information to deduce whether the proportion is increased or not.

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06 Aug 2017, 11:26
I definitely understand that: A)We know there was an increase just because other divisions did better doesn’t preclude the fact that advertising did better also. However, if I am an executive at the company I would first want to know how ADV has done compared to other divisions. For instance, if total revenue went up a lot more in other divisions maybe the adv was just brought up by better economic conditions.

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06 Aug 2017, 23:23
IMO its A... Option C is poorly consturcted..

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07 Aug 2017, 07:15
Following several years of declining advertising sales, the Greenville Times reorganized its advertising sales force. Before reorganization, the sales force was organized geographically, with some sales representatives concentrating on city-center businesses and others concentrating on different outlying regions. The reorganization attempted to increase the sales representatives' knowledge of clients' businesses by having each sales representative deal with only one type of industry or of retailing. After the reorganization, revenue from advertising sales increased.

In assessing whether the improvement in advertising sales can properly be attributed to the reorganization, it would be most helpful to find out which of the following EXCEPT?

1) Two years ago, what proportion of the Greenville Time's total revenue was generated by advertising sales

2) Has the circulation of the Greenville Times increased substantially in the last two years

3) Has there been a substantial turnover in personnel in the advertising sales force over the last 2 years

4) Before the reorganization, had sales representatives found it difficult to keep up with relevant developments in all types of businesses to which they are assigned?

5) Has the economy in Greenville and the surrounding regions been growing rapidly over the last two years?

All other options except A somehow help to evaluate the veracity of the argument

Let us analyse option A
No we dot need proportion of the advertising sales to Total revenue because even if the revenue by advertising sales increase we can be certain that the increase was because of reorganisation.

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Re: Following several years of declining advertising sales, the   [#permalink] 07 Aug 2017, 07:15

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