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# Following several years of declining advertising sales, the

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02 Dec 2008, 10:50
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Following several years of declining advertising sales, the Greenville Times reorganized its advertising sales force. Before reorganization, the sales force was organized geographically, with some sales representatives concentrating on city-center businesses and others concentrating on different outlying regions. The reorganization attempted to increase the sales representatives' knowledge of clients' businesses by having each sales representative deal with only one type of industry or of retailing. After the reorganization, revenue from advertising sales increased.

In assessing whether the improvement in advertising sales can properly be attributed to the reorganization, it would be most helpful to find out which of the following EXCEPT?

1) Two years ago, what proportion of the Greenville Time's total revenue was generated by advertising sales

2) Has the circulation of the Greenville Times increased substantially in the last two years

3) Has there been a substantial turnover in personnel in the advertising sales force over the last 2 years

4) Before the reorganization, had sales representatives found it difficult to keep up with relevant developments in all types of businesses to which they are assigned?

5) Has the economy in Greenville and the surrounding regions been growing rapidly over the last two years?
[Reveal] Spoiler: OA
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14 Jun 2009, 20:41
Hi guys was wondering if anyone could offer an explanation for this one:

Following several years of declining advertising sales, the Greenville Time reorganized its advertising sales force two years ago. Before this reorganization, the sales force was organized geographically, with some sales representatives concentrating on city-center businesses and others concentrating on different outlying regions. The reorganization attempted to increase the sales representatives' knowledge of clients' businesses by having each sales representative deal with only one type of industry or of retailing. After the reorganization, advertising sales increased.

In assessing whether the improvement in advertising sales can properly be attributed to the reorganization, it would be helpful to find out each of the following EXCEPT:

A. Two years ago, what proportion of the Greenville Time's toal revenue was generated by advertising sales?
B. Has the circulation of the Greenville Times increased substantially in the last two years?
C. Has there been a substantial turnoverin personnel in the advertising force over the last two years?
D. Before the reorganization, had sales representatives found it difficult to keep up with relevant developments in all the types of businesses to which they were assigned?
E. Has the economy in Greenville and the surrounding regions been growing rapidly over the last two years?
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15 Jun 2009, 17:18
It's A.
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15 Jun 2009, 22:15
I would go for 'D' because:

Before reorganization: Sales force organized geographically, with some concentrating on city-center and others on different out laying regions.
After reorganization: Sales representatives deal with only one type of industry to have a better understanding of client's business.
After reorganization, sales increased.

A. Two years ago, what proportion of the Greenville Time's toal revenue was generated by advertising sales? Would show if the demand has increased or not.
B. Has the circulation of the Greenville Times increased substantially in the last two years? again would indicate the demand.
C. Has there been a substantial turn over in personnel in the advertising force over the last two years? Which indicates that the business is expanding
D. Before the reorganization, had sales representatives found it difficult to keep up with relevant developments in all the types of businesses to which they were assigned? Does not provide any useful information.
E. Has the economy in Greenville and the surrounding regions been growing rapidly over the last two years? Would show that the economy is growing, so which sector to focus for further growth.
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16 Jun 2009, 00:46
B

circulation doesnt affect whether sales team boosted advertising $$'s Director Joined: 03 Jun 2009 Posts: 790 Location: New Delhi WE 1: 5.5 yrs in IT Followers: 85 Kudos [?]: 817 [2] , given: 56 Re: critical reasoning problem [#permalink] ### Show Tags 16 Jun 2009, 01:55 2 This post received KUDOS I'll go with A A. Two years ago, what proportion of the Greenville Time's toal revenue was generated by advertising sales? - Argument already saying that advertising sales has increased. We need not bother about the proportion of sales 2 yrs back. B. Has the circulation of the Greenville Times increased substantially in the last two years? -Can answer if the increase in sale is due to circulation increase or reorganization. C. Has there been a substantial turnover in personnel in the advertising force over the last two years? - Provides answer to the question, if the efficiency of personnel has improved after reorganization D. Before the reorganization, had sales representatives found it difficult to keep up with relevant developments in all the types of businesses to which they were assigned? - almost same as C E. Has the economy in Greenville and the surrounding regions been growing rapidly over the last two years? - -Can answer if the increase in sale is due to growing economy or reorganization. _________________ Director Joined: 05 Jun 2009 Posts: 823 WE 1: 7years (Financial Services - Consultant, BA) Followers: 11 Kudos [?]: 322 [0], given: 106 Re: critical reasoning problem [#permalink] ### Show Tags 16 Jun 2009, 12:44 IMO A -- (2:20) _________________ Consider kudos for the good post ... My debrief : http://gmatclub.com/forum/journey-670-to-720-q50-v36-long-85083.html Current Student Joined: 13 Jan 2009 Posts: 366 Location: India Followers: 20 Kudos [?]: 127 [0], given: 1 Re: critical reasoning problem [#permalink] ### Show Tags 18 Jun 2009, 13:41 A. D was also good but it will give the reason why ad revenue increased after reorg. Intern Joined: 15 Nov 2006 Posts: 30 Followers: 0 Kudos [?]: 0 [0], given: 1 Re: critical reasoning problem [#permalink] ### Show Tags 23 Jun 2009, 11:08 A Manager Joined: 30 May 2009 Posts: 217 Followers: 6 Kudos [?]: 123 [0], given: 0 Re: critical reasoning problem [#permalink] ### Show Tags 23 Jun 2009, 11:57 A for me Manager Joined: 16 Apr 2009 Posts: 233 Schools: Ross Followers: 3 Kudos [?]: 87 [0], given: 10 Re: critical reasoning problem [#permalink] ### Show Tags 23 Jun 2009, 14:07 I thought of D and later A. _________________ Keep trying no matter how hard it seems, it will get easier. Intern Joined: 04 Mar 2008 Posts: 43 Followers: 0 Kudos [?]: 3 [0], given: 6 Re: critical reasoning problem [#permalink] ### Show Tags 23 Jun 2009, 15:30 bigtreezl wrote: B circulation doesnt affect whether sales team boosted advertising$$\$'s

Thats correct. I would go with B.
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17 Nov 2011, 21:33
bigoyal wrote:
I'll go with A

A. Two years ago, what proportion of the Greenville Time's toal revenue was generated by advertising sales? - Argument already saying that advertising sales has increased. We need not bother about the proportion of sales 2 yrs back.
B. Has the circulation of the Greenville Times increased substantially in the last two years? -Can answer if the increase in sale is due to circulation increase or reorganization.
C. Has there been a substantial turnover in personnel in the advertising force over the last two years? - Provides answer to the question, if the efficiency of personnel has improved after reorganization
D. Before the reorganization, had sales representatives found it difficult to keep up with relevant developments in all the types of businesses to which they were assigned? - almost same as C
E. Has the economy in Greenville and the surrounding regions been growing rapidly over the last two years? - -Can answer if the increase in sale is due to growing economy or reorganization.

can u please explain more on B and E...and its expect question so the probability of these 2 seems to be more correct
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18 Nov 2011, 02:46
A the argument doesn't talk anything about revenue. Reorganizing is only target at increasing the advertising sales. This answer is the most irrelevant one
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18 Nov 2011, 06:11
Its A
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18 Nov 2011, 14:03
I vote for E

I didnot understand why others have voted for A, B and D as they are valid assumtions for the conclusion.

assump- except

Inc in adv sales -> att to reorg

=================================

- Prev dev ion Adv sales
- 2 yrs ago - GT reorg the adv sales
- before - sales - adv sales -> org Geog.
- sales rep focus - >citycent bus and outlying reasons.
-
- Reorg -> inc the adv sales
- each sales rep - deal with one indust or retailing

A - 2 yrs ago, what portion of rev was thr' ADV Sales - valid assum
B - circ inc in two yes - valid assumtion
C - valid assumption
D - Diff to keep up with the depart for business, so by reorg can they keep track of the business dept?
E - eco growing = cast a doubt on conclucion
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18 Nov 2011, 20:53
I will go with A here.

The relationship between sales revenue and total revenue is not relevant at all and not discussed in the argument.

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26 Nov 2011, 02:17
A
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20 Jan 2012, 23:05
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Following several years of declining advertising sales, the Greenville Times reorganized its advertising sales force. Before reorganization, the sales force was organized geographically, with some sales representatives concentrating on city-center businesses and others concentrating on different outlying regions. The reorganization attempted to increase the sales representatives' knowledge of clients' businesses by having each sales representative deal with only one type of industry or of retailing. After the reorganization, revenue from advertising sales increased.

In assessing whether the improvement in advertising sales can properly be attributed to the reorganization, it would be most helpful to find out which of the following EXCEPT?

1) Two years ago, what proportion of the Greenville Time's total revenue was generated by advertising sales

2) Has the circulation of the Greenville Times increased substantially in the last two years

3) Has there been a substantial turnover in personnel in the advertising sales force over the last 2 years

4) Before the reorganization, had sales representatives found it difficult to keep up with relevant developments in all types of businesses to which they are assigned?

5) Has the economy in Greenville and the surrounding regions been growing rapidly over the last two years?

I go with E because, if E is true, then internal reorganization impact on increased sales would be zero or minimal.
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22 Jan 2012, 21:36
Clear E
Re: Following several years of declining advertising sales, the   [#permalink] 22 Jan 2012, 21:36

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