It is currently 23 Jun 2017, 00:19

GMAT Club Daily Prep

Thank you for using the timer - this advanced tool can estimate your performance and suggest more practice questions. We have subscribed you to Daily Prep Questions via email.

Customized
for You

we will pick new questions that match your level based on your Timer History

Track

every week, we’ll send you an estimated GMAT score based on your performance

Practice
Pays

we will pick new questions that match your level based on your Timer History

Events & Promotions

Events & Promotions in June
Open Detailed Calendar

Following several years of declining advertising sales, the

Author Message
TAGS:

Hide Tags

Retired Moderator
Joined: 18 Jul 2008
Posts: 972

Show Tags

02 Dec 2008, 10:50
1
KUDOS
8
This post was
BOOKMARKED
00:00

Difficulty:

95% (hard)

Question Stats:

49% (02:13) correct 51% (01:38) wrong based on 400 sessions

HideShow timer Statistics

Following several years of declining advertising sales, the Greenville Times reorganized its advertising sales force. Before reorganization, the sales force was organized geographically, with some sales representatives concentrating on city-center businesses and others concentrating on different outlying regions. The reorganization attempted to increase the sales representatives' knowledge of clients' businesses by having each sales representative deal with only one type of industry or of retailing. After the reorganization, revenue from advertising sales increased.

In assessing whether the improvement in advertising sales can properly be attributed to the reorganization, it would be most helpful to find out which of the following EXCEPT?

1) Two years ago, what proportion of the Greenville Time's total revenue was generated by advertising sales

2) Has the circulation of the Greenville Times increased substantially in the last two years

3) Has there been a substantial turnover in personnel in the advertising sales force over the last 2 years

4) Before the reorganization, had sales representatives found it difficult to keep up with relevant developments in all types of businesses to which they are assigned?

5) Has the economy in Greenville and the surrounding regions been growing rapidly over the last two years?
[Reveal] Spoiler: OA
Intern
Joined: 28 Jun 2008
Posts: 48

Show Tags

14 Jun 2009, 20:41
Hi guys was wondering if anyone could offer an explanation for this one:

Following several years of declining advertising sales, the Greenville Time reorganized its advertising sales force two years ago. Before this reorganization, the sales force was organized geographically, with some sales representatives concentrating on city-center businesses and others concentrating on different outlying regions. The reorganization attempted to increase the sales representatives' knowledge of clients' businesses by having each sales representative deal with only one type of industry or of retailing. After the reorganization, advertising sales increased.

In assessing whether the improvement in advertising sales can properly be attributed to the reorganization, it would be helpful to find out each of the following EXCEPT:

A. Two years ago, what proportion of the Greenville Time's toal revenue was generated by advertising sales?
B. Has the circulation of the Greenville Times increased substantially in the last two years?
C. Has there been a substantial turnoverin personnel in the advertising force over the last two years?
D. Before the reorganization, had sales representatives found it difficult to keep up with relevant developments in all the types of businesses to which they were assigned?
E. Has the economy in Greenville and the surrounding regions been growing rapidly over the last two years?
Manager
Joined: 24 May 2009
Posts: 105

Show Tags

15 Jun 2009, 17:18
It's A.
Manager
Joined: 07 Jun 2009
Posts: 208

Show Tags

15 Jun 2009, 22:15
I would go for 'D' because:

Before reorganization: Sales force organized geographically, with some concentrating on city-center and others on different out laying regions.
After reorganization: Sales representatives deal with only one type of industry to have a better understanding of client's business.
After reorganization, sales increased.

A. Two years ago, what proportion of the Greenville Time's toal revenue was generated by advertising sales? Would show if the demand has increased or not.
B. Has the circulation of the Greenville Times increased substantially in the last two years? again would indicate the demand.
C. Has there been a substantial turn over in personnel in the advertising force over the last two years? Which indicates that the business is expanding
D. Before the reorganization, had sales representatives found it difficult to keep up with relevant developments in all the types of businesses to which they were assigned? Does not provide any useful information.
E. Has the economy in Greenville and the surrounding regions been growing rapidly over the last two years? Would show that the economy is growing, so which sector to focus for further growth.
_________________

Director
Joined: 23 May 2008
Posts: 807

Show Tags

16 Jun 2009, 00:46
B

circulation doesnt affect whether sales team boosted advertising \$\$\$'s
Director
Joined: 03 Jun 2009
Posts: 787
Location: New Delhi
WE 1: 5.5 yrs in IT

Show Tags

16 Jun 2009, 01:55
3
KUDOS
I'll go with A

A. Two years ago, what proportion of the Greenville Time's toal revenue was generated by advertising sales? - Argument already saying that advertising sales has increased. We need not bother about the proportion of sales 2 yrs back.
B. Has the circulation of the Greenville Times increased substantially in the last two years? -Can answer if the increase in sale is due to circulation increase or reorganization.
C. Has there been a substantial turnover in personnel in the advertising force over the last two years? - Provides answer to the question, if the efficiency of personnel has improved after reorganization
D. Before the reorganization, had sales representatives found it difficult to keep up with relevant developments in all the types of businesses to which they were assigned? - almost same as C
E. Has the economy in Greenville and the surrounding regions been growing rapidly over the last two years? - -Can answer if the increase in sale is due to growing economy or reorganization.
_________________
Director
Joined: 05 Jun 2009
Posts: 818
WE 1: 7years (Financial Services - Consultant, BA)

Show Tags

16 Jun 2009, 12:44
IMO A

--
(2:20)
_________________

Consider kudos for the good post ...
My debrief : http://gmatclub.com/forum/journey-670-to-720-q50-v36-long-85083.html

Current Student
Joined: 13 Jan 2009
Posts: 366
Location: India

Show Tags

18 Jun 2009, 13:41
A.
D was also good but it will give the reason why ad revenue increased after reorg.
Intern
Joined: 15 Nov 2006
Posts: 30

Show Tags

23 Jun 2009, 11:08
A
Manager
Joined: 30 May 2009
Posts: 216

Show Tags

23 Jun 2009, 11:57
A for me
Manager
Joined: 16 Apr 2009
Posts: 233
Schools: Ross

Show Tags

23 Jun 2009, 14:07
I thought of D and later A.
_________________

Keep trying no matter how hard it seems, it will get easier.

Intern
Joined: 04 Mar 2008
Posts: 43

Show Tags

23 Jun 2009, 15:30
bigtreezl wrote:
B

circulation doesnt affect whether sales team boosted advertising \$\$\$'s

Thats correct. I would go with B.
Intern
Joined: 05 Oct 2011
Posts: 45

Show Tags

17 Nov 2011, 21:33
bigoyal wrote:
I'll go with A

A. Two years ago, what proportion of the Greenville Time's toal revenue was generated by advertising sales? - Argument already saying that advertising sales has increased. We need not bother about the proportion of sales 2 yrs back.
B. Has the circulation of the Greenville Times increased substantially in the last two years? -Can answer if the increase in sale is due to circulation increase or reorganization.
C. Has there been a substantial turnover in personnel in the advertising force over the last two years? - Provides answer to the question, if the efficiency of personnel has improved after reorganization
D. Before the reorganization, had sales representatives found it difficult to keep up with relevant developments in all the types of businesses to which they were assigned? - almost same as C
E. Has the economy in Greenville and the surrounding regions been growing rapidly over the last two years? - -Can answer if the increase in sale is due to growing economy or reorganization.

can u please explain more on B and E...and its expect question so the probability of these 2 seems to be more correct
BSchool Forum Moderator
Status: Flying over the cloud!
Joined: 17 Aug 2011
Posts: 885
Location: Viet Nam
GMAT Date: 06-06-2014
GPA: 3.07

Show Tags

18 Nov 2011, 02:46
A the argument doesn't talk anything about revenue. Reorganizing is only target at increasing the advertising sales. This answer is the most irrelevant one
_________________

Rules for posting in verbal gmat forum, read it before posting anything in verbal forum
Giving me + 1 kudos if my post is valuable with you

The more you like my post, the more you share to other's need

CR: Focus of the Week: Must be True Question

Director
Joined: 28 Jul 2011
Posts: 539
Location: United States
GPA: 3.86
WE: Accounting (Commercial Banking)

Show Tags

18 Nov 2011, 06:11
Its A
_________________

Manager
Joined: 28 Jul 2011
Posts: 238

Show Tags

18 Nov 2011, 14:03
I vote for E

I didnot understand why others have voted for A, B and D as they are valid assumtions for the conclusion.

assump- except

Inc in adv sales -> att to reorg

=================================

- Prev dev ion Adv sales
- 2 yrs ago - GT reorg the adv sales
- before - sales - adv sales -> org Geog.
- sales rep focus - >citycent bus and outlying reasons.
-
- Reorg -> inc the adv sales
- each sales rep - deal with one indust or retailing

A - 2 yrs ago, what portion of rev was thr' ADV Sales - valid assum
B - circ inc in two yes - valid assumtion
C - valid assumption
D - Diff to keep up with the depart for business, so by reorg can they keep track of the business dept?
E - eco growing = cast a doubt on conclucion
Director
Status: Prep started for the n-th time
Joined: 29 Aug 2010
Posts: 685

Show Tags

18 Nov 2011, 20:53
I will go with A here.

The relationship between sales revenue and total revenue is not relevant at all and not discussed in the argument.

Crick
Manager
Status: Time to apply!
Joined: 24 Aug 2011
Posts: 201
Location: India
Concentration: Finance, Entrepreneurship
GMAT 1: 600 Q48 V25
GMAT 2: 660 Q50 V29
GMAT 3: 690 Q49 V34
GPA: 3.2
WE: Engineering (Computer Software)

Show Tags

26 Nov 2011, 02:17
A
_________________

Didn't give up !!! Still Trying!!

Senior Manager
Joined: 25 Nov 2011
Posts: 250
Location: India
Concentration: Technology, General Management
GPA: 3.95
WE: Information Technology (Computer Software)

Show Tags

20 Jan 2012, 23:05
1
KUDOS
Following several years of declining advertising sales, the Greenville Times reorganized its advertising sales force. Before reorganization, the sales force was organized geographically, with some sales representatives concentrating on city-center businesses and others concentrating on different outlying regions. The reorganization attempted to increase the sales representatives' knowledge of clients' businesses by having each sales representative deal with only one type of industry or of retailing. After the reorganization, revenue from advertising sales increased.

In assessing whether the improvement in advertising sales can properly be attributed to the reorganization, it would be most helpful to find out which of the following EXCEPT?

1) Two years ago, what proportion of the Greenville Time's total revenue was generated by advertising sales

2) Has the circulation of the Greenville Times increased substantially in the last two years

3) Has there been a substantial turnover in personnel in the advertising sales force over the last 2 years

4) Before the reorganization, had sales representatives found it difficult to keep up with relevant developments in all types of businesses to which they are assigned?

5) Has the economy in Greenville and the surrounding regions been growing rapidly over the last two years?

I go with E because, if E is true, then internal reorganization impact on increased sales would be zero or minimal.
_________________

-------------------------
-Aravind Chembeti

Intern
Joined: 17 Jan 2012
Posts: 7

Show Tags

22 Jan 2012, 21:36
Clear E
Re: Following several years of declining advertising sales, the   [#permalink] 22 Jan 2012, 21:36

Go to page    1   2   3    Next  [ 49 posts ]

Similar topics Replies Last post
Similar
Topics:
1 The following advertisement appeared on behalf of a new breakfast cere 3 26 May 2017, 07:37
Following several years of declining advertising sales, the 5 04 Jun 2011, 10:59
13 After several years of declining product sales, the online 18 28 Mar 2016, 12:15
7 Ernesto: Sales of VCRs videocassette recorders will decline 5 13 Feb 2016, 01:01
4 Recently, several advertisers have withdrawn their 35 29 Aug 2016, 13:00
Display posts from previous: Sort by