Check GMAT Club Decision Tracker for the Latest School Decision Releases https://gmatclub.com/AppTrack

 It is currently 24 May 2017, 03:58

### GMAT Club Daily Prep

#### Thank you for using the timer - this advanced tool can estimate your performance and suggest more practice questions. We have subscribed you to Daily Prep Questions via email.

Customized
for You

we will pick new questions that match your level based on your Timer History

Track

every week, we’ll send you an estimated GMAT score based on your performance

Practice
Pays

we will pick new questions that match your level based on your Timer History

# Events & Promotions

###### Events & Promotions in June
Open Detailed Calendar

# Following several years of declining advertising sales, the

Author Message
TAGS:

### Hide Tags

Retired Moderator
Joined: 18 Jul 2008
Posts: 975
Followers: 10

Kudos [?]: 219 [1] , given: 5

### Show Tags

02 Dec 2008, 10:50
1
KUDOS
6
This post was
BOOKMARKED
00:00

Difficulty:

95% (hard)

Question Stats:

50% (02:15) correct 50% (01:40) wrong based on 311 sessions

### HideShow timer Statistics

Following several years of declining advertising sales, the Greenville Times reorganized its advertising sales force. Before reorganization, the sales force was organized geographically, with some sales representatives concentrating on city-center businesses and others concentrating on different outlying regions. The reorganization attempted to increase the sales representatives' knowledge of clients' businesses by having each sales representative deal with only one type of industry or of retailing. After the reorganization, revenue from advertising sales increased.

In assessing whether the improvement in advertising sales can properly be attributed to the reorganization, it would be most helpful to find out which of the following EXCEPT?

1) Two years ago, what proportion of the Greenville Time's total revenue was generated by advertising sales

2) Has the circulation of the Greenville Times increased substantially in the last two years

3) Has there been a substantial turnover in personnel in the advertising sales force over the last 2 years

4) Before the reorganization, had sales representatives found it difficult to keep up with relevant developments in all types of businesses to which they are assigned?

5) Has the economy in Greenville and the surrounding regions been growing rapidly over the last two years?
[Reveal] Spoiler: OA
If you have any questions
New!
Veritas Prep GMAT Instructor
Joined: 16 Oct 2010
Posts: 7370
Location: Pune, India
Followers: 2285

Kudos [?]: 15093 [29] , given: 224

### Show Tags

24 Jul 2012, 04:39
29
KUDOS
Expert's post
16
This post was
BOOKMARKED
venmic wrote:
Following several years of declining advertising sales, the Greenville Times reorganized its
advertising sales force two years ago. Before the reorganization, the sales force was organized
geographically, with some sales representatives concentrating on city-center businesses and
others concentrating on different outlying regions. The reorganization attempted to increase
the sales representatives' knowledge of clients' businesses by having each sales representative
deal with only one type of industry or of retailing. After the reorganization, advertising sales
increased. In assessing whether the improvement in advertising sales can properly
be attributed to the reorganization, it would be helpful to find out each of the
following EXCEPT:
A. Two years ago, what proportion of the Greenville Times’ total revenue was generated by
B. Has the circulation of the Greenville Times increased substantially in the last two years?
C. Has there been a substantial turnover in personnel in the advertising sales force over the last
two years?
D. Before the reorganization, had sales representatives found it difficult to keep up with relevant
developments in all types of businesses to which they are assigned?
E. Has the economy in Greenville and the surrounding regions been growing rapidly over the last
two years?

hovv is A the right ansvver hovv does it help to evaluate
vvhat is the reasoning behind it

Experts pls help

Responding to a pm:

The argument boils down to this:
Advertising sales were declining. The paper reorganized the advertising sales team two yrs back. Advertising sales increased after reorganization. Now you want to figure out whether the increase actually happened due to the reorganization. So you need to evaluate what else could have caused the increase in sales. Say, if the lead of the sales team had changed 2 yrs back, it is possible that he is responsible for the increase in revenue rather than the reorganization. 4 of the 5 options will raise some such questions and the leftover option (which will be our answer) will have nothing to do with the increase in advertising sales.

A. Two years ago, what proportion of the Greenville Times’ total revenue was generated by
The proportion of advertising sales as a part of total revenue is immaterial to us. We only need to evaluate why the advertising sales increased. It is possible that the revenue from other sources has increased much more than the revenue from advertising sales and hence advertising sales could be smaller proportion of the overall revenue now but it doesn't matter at all. This option has nothing to do with the increase in advertising sales and hence, is the answer.
Let's take a look at all the other options too.

B. Has the circulation of the Greenville Times increased substantially in the last two years?
If the circulation increased substantially, that could have led to increase in advertising sales instead of the reorganization.

C. Has there been a substantial turnover in personnel in the advertising sales force over the last
two years?
If there has been a substantial personnel turnover, better people could have been hired which could have led to higher advertising sales instead of reorganization.

D. Before the reorganization, had sales representatives found it difficult to keep up with relevant
developments in all types of businesses to which they are assigned?
Did reorganization make keeping track of relevant developments easier? It can help us evaluate whether reorganization was responsible for the increase in sales.

E. Has the economy in Greenville and the surrounding regions been growing rapidly over the last
two years?
If the economy has grown rapidly in the past two yrs, it could have been responsible for the higher advertising sales instead of reorganization.

_________________

Karishma
Veritas Prep | GMAT Instructor
My Blog

Get started with Veritas Prep GMAT On Demand for $199 Veritas Prep Reviews Manager Joined: 02 Nov 2009 Posts: 136 Followers: 3 Kudos [?]: 188 [5] , given: 97 Following several years of declining advertising sales, the [#permalink] ### Show Tags 23 Jul 2012, 19:48 5 This post received KUDOS 32 This post was BOOKMARKED Following several years of declining advertising sales, the Greenville Times reorganized its advertising sales force two years ago. Before the reorganization, the sales force was organized geographically, with some sales representatives concentrating on city-center businesses and others concentrating on different outlying regions. The reorganization attempted to increase the sales representatives' knowledge of clients' businesses by having each sales representative deal with only one type of industry or of retailing. After the reorganization, advertising sales increased. In assessing whether the improvement in advertising sales can properly be attributed to the reorganization, it would be helpful to find out each of the following EXCEPT: A. Two years ago, what proportion of the Greenville Times’ total revenue was generated by advertising sales? B. Has the circulation of the Greenville Times increased substantially in the last two years? C. Has there been a substantial turnover in personnel in the advertising sales force over the last two years? D. Before the reorganization, had sales representatives found it difficult to keep up with relevant developments in all types of businesses to which they are assigned? E. Has the economy in Greenville and the surrounding regions been growing rapidly over the last two years? [Reveal] Spoiler: hovv is A the right ansvver hovv does it help to evaluate vvhat is the reasoning behind it Experts pls help Director Joined: 03 Jun 2009 Posts: 791 Location: New Delhi WE 1: 5.5 yrs in IT Followers: 85 Kudos [?]: 817 [2] , given: 56 Re: critical reasoning problem [#permalink] ### Show Tags 16 Jun 2009, 01:55 2 This post received KUDOS I'll go with A A. Two years ago, what proportion of the Greenville Time's toal revenue was generated by advertising sales? - Argument already saying that advertising sales has increased. We need not bother about the proportion of sales 2 yrs back. B. Has the circulation of the Greenville Times increased substantially in the last two years? -Can answer if the increase in sale is due to circulation increase or reorganization. C. Has there been a substantial turnover in personnel in the advertising force over the last two years? - Provides answer to the question, if the efficiency of personnel has improved after reorganization D. Before the reorganization, had sales representatives found it difficult to keep up with relevant developments in all the types of businesses to which they were assigned? - almost same as C E. Has the economy in Greenville and the surrounding regions been growing rapidly over the last two years? - -Can answer if the increase in sale is due to growing economy or reorganization. _________________ Senior Manager Status: Now or never Joined: 07 Aug 2010 Posts: 348 Location: India Concentration: Strategy, Technology GPA: 3.5 WE: Consulting (Consulting) Followers: 7 Kudos [?]: 252 [2] , given: 27 Re: Following several years of declining advertising sales, the [#permalink] ### Show Tags 12 Aug 2012, 00:48 2 This post received KUDOS venmic wrote: Following several years of declining advertising sales, the Greenville Times reorganized its advertising sales force two years ago. Before the reorganization, the sales force was organized geographically, with some sales representatives concentrating on city-center businesses and others concentrating on different outlying regions. The reorganization attempted to increase the sales representatives' knowledge of clients' businesses by having each sales representative deal with only one type of industry or of retailing. After the reorganization, advertising sales increased. In assessing whether the improvement in advertising sales can properly be attributed to the reorganization, it would be helpful to find out each of the following EXCEPT: A. Two years ago, what proportion of the Greenville Times’ total revenue was generated by advertising sales? B. Has the circulation of the Greenville Times increased substantially in the last two years? C. Has there been a substantial turnover in personnel in the advertising sales force over the last two years? D. Before the reorganization, had sales representatives found it difficult to keep up with relevant developments in all types of businesses to which they are assigned? E. Has the economy in Greenville and the surrounding regions been growing rapidly over the last two years? hovv is A the right ansvver hovv does it help to evaluate vvhat is the reasoning behind it Experts pls help Following several years of declining advertising sales, the Greenville Times reorganized its advertising sales force two years ago. Before the reorganization, the sales force was organized geographically, with some sales representatives concentrating on city-center businesses and others concentrating on different outlying regions. The reorganization attempted to increase the sales representatives' knowledge of clients' businesses by having each sales representative deal with only one type of industry or of retailing. After the reorganization, advertising sales increased. In assessing whether the improvement in advertising sales can properly be attributed to the reorganization, it would be helpful to find out each of the following EXCEPT: A. Two years ago, what proportion of the Greenville Times’ total revenue was generated by advertising sales? B. Has the circulation of the Greenville Times increased substantially in the last two years? C. Has there been a substantial turnover in personnel in the advertising sales force over the last two years? D. Before the reorganization, had sales representatives found it difficult to keep up with relevant developments in all types of businesses to which they are assigned? E. Has the economy in Greenville and the surrounding regions been growing rapidly over the last two years? For evaluation questions the answer to question in correct choice should either strengthen or weaken the argument, here its an except question so 4 choices to check for. A) Keep on hold B)If the circulation has increased then the increased sales could be attributed to circulation and not necessarily reorg. Weakens C)If there is substantial turnover in person in Ad sales that means more people in sales have joined and as a result sales has shot up , reorg is not the necessary reason. Weakens D)If sales rep found it difficult to grasp business concept that means reorg has actually benefited the sales , cause now representatives will work on their core areas. Strengthens E)If economy has grown rapidly then one could attribute the increased sales to economic factors and not reorg. Weakens _________________ Please press KUDOS if you like my post Senior Manager Joined: 25 Nov 2011 Posts: 256 Location: India Concentration: Technology, General Management GPA: 3.95 WE: Information Technology (Computer Software) Followers: 4 Kudos [?]: 183 [1] , given: 20 Re: Following several years of declining advertising sales, the [#permalink] ### Show Tags 20 Jan 2012, 23:05 1 This post received KUDOS bigfernhead wrote: Following several years of declining advertising sales, the Greenville Times reorganized its advertising sales force. Before reorganization, the sales force was organized geographically, with some sales representatives concentrating on city-center businesses and others concentrating on different outlying regions. The reorganization attempted to increase the sales representatives' knowledge of clients' businesses by having each sales representative deal with only one type of industry or of retailing. After the reorganization, revenue from advertising sales increased. In assessing whether the improvement in advertising sales can properly be attributed to the reorganization, it would be most helpful to find out which of the following EXCEPT? 1) Two years ago, what proportion of the Greenville Time's total revenue was generated by advertising sales 2) Has the circulation of the Greenville Times increased substantially in the last two years 3) Has there been a substantial turnover in personnel in the advertising sales force over the last 2 years 4) Before the reorganization, had sales representatives found it difficult to keep up with relevant developments in all types of businesses to which they are assigned? 5) Has the economy in Greenville and the surrounding regions been growing rapidly over the last two years? I go with E because, if E is true, then internal reorganization impact on increased sales would be zero or minimal. _________________ ------------------------- -Aravind Chembeti Manager Joined: 22 Jun 2012 Posts: 53 GMAT 1: 730 Q49 V40 Followers: 2 Kudos [?]: 19 [1] , given: 6 Re: Following several years of declining advertising sales, the [#permalink] ### Show Tags 23 Jul 2012, 23:46 1 This post received KUDOS 1 This post was BOOKMARKED Hi again, We just need to know to verify : "After the reorganization, advertising sales increased." The proportion of sales tells you nothing: it could be 100% of a very small amount or 0% of a huge amount. What we care is to know if the amount of sales from advertising has increased. PS: I don't think the two questions you've posted are really at 700+ level... Senior Manager Joined: 15 Sep 2011 Posts: 362 Location: United States WE: Corporate Finance (Manufacturing) Followers: 6 Kudos [?]: 336 [1] , given: 45 Re: Following several years of declining advertising sales, the [#permalink] ### Show Tags 11 Feb 2014, 06:17 1 This post received KUDOS Reasoning: re-organization -> advertising sales increased. Thus, The sales reorganization would NOT be likely the cause of the increased advertising revenue, if....(any answer choice that hurts the conclusion whether or not negated A. Two years ago, what proportion of the Greenville Times’ total revenue was generated by advertising sales? Correct. If the proportion of advertising sales to total revenue were low, the only the absolute value of sales would count. Even if the proportion of advertising sales to total revenue were high, like 99%, still only the absolute value of advertising sales would count. Thus, this would not be helpful. I've noticed that GMAT frequently interchanges absolute value and percents. B. Has the circulation of the Greenville Times increased substantially in the last two years? The sales reorganization would NOT be likely the cause of the increased advertising revenue, if the circulation has increased substantially. C. Has there been a substantial turnover in personnel in the advertising sales force over the last two years? The sales reorganization would NOT be likely the cause of the increased advertising revenue, if there has been increased turnover in the sales force. The reorganization is already committed to the fact that a sales force designated to an industry would have more expertise. Thus, they would eventually bring in greater advertising sales. D. Before the reorganization, had sales representatives found it difficult to keep up with relevant developments in all types of businesses to which they are assigned? Wrong - The sales reorganization would NOT be likely the cause of the increased advertising revenue, if the sales force did NOT have a difficult time to keep up with relevant developments. E. Has the economy in Greenville and the surrounding regions been growing rapidly over the last two years? The sales reorganization would NOT be likely the cause of the increased advertising revenue, if the economy in Greenville has been growing rapidly. It's important to use negation techniques so as to understand the answer choice with the least amount of impact. IMO A. Intern Joined: 28 Jun 2008 Posts: 47 Followers: 0 Kudos [?]: 99 [0], given: 31 critical reasoning problem [#permalink] ### Show Tags 14 Jun 2009, 20:41 Hi guys was wondering if anyone could offer an explanation for this one: Following several years of declining advertising sales, the Greenville Time reorganized its advertising sales force two years ago. Before this reorganization, the sales force was organized geographically, with some sales representatives concentrating on city-center businesses and others concentrating on different outlying regions. The reorganization attempted to increase the sales representatives' knowledge of clients' businesses by having each sales representative deal with only one type of industry or of retailing. After the reorganization, advertising sales increased. In assessing whether the improvement in advertising sales can properly be attributed to the reorganization, it would be helpful to find out each of the following EXCEPT: A. Two years ago, what proportion of the Greenville Time's toal revenue was generated by advertising sales? B. Has the circulation of the Greenville Times increased substantially in the last two years? C. Has there been a substantial turnoverin personnel in the advertising force over the last two years? D. Before the reorganization, had sales representatives found it difficult to keep up with relevant developments in all the types of businesses to which they were assigned? E. Has the economy in Greenville and the surrounding regions been growing rapidly over the last two years? Manager Joined: 24 May 2009 Posts: 106 Followers: 1 Kudos [?]: 0 [0], given: 0 Re: critical reasoning problem [#permalink] ### Show Tags 15 Jun 2009, 17:18 It's A. Manager Joined: 07 Jun 2009 Posts: 209 Followers: 1 Kudos [?]: 40 [0], given: 9 Re: critical reasoning problem [#permalink] ### Show Tags 15 Jun 2009, 22:15 I would go for 'D' because: Before reorganization: Sales force organized geographically, with some concentrating on city-center and others on different out laying regions. After reorganization: Sales representatives deal with only one type of industry to have a better understanding of client's business. After reorganization, sales increased. A. Two years ago, what proportion of the Greenville Time's toal revenue was generated by advertising sales? Would show if the demand has increased or not. B. Has the circulation of the Greenville Times increased substantially in the last two years? again would indicate the demand. C. Has there been a substantial turn over in personnel in the advertising force over the last two years? Which indicates that the business is expanding D. Before the reorganization, had sales representatives found it difficult to keep up with relevant developments in all the types of businesses to which they were assigned? Does not provide any useful information. E. Has the economy in Greenville and the surrounding regions been growing rapidly over the last two years? Would show that the economy is growing, so which sector to focus for further growth. _________________ "Always....Read between the lines" Director Joined: 23 May 2008 Posts: 818 Followers: 3 Kudos [?]: 73 [0], given: 0 Re: critical reasoning problem [#permalink] ### Show Tags 16 Jun 2009, 00:46 B circulation doesnt affect whether sales team boosted advertising $$'s Director Joined: 05 Jun 2009 Posts: 826 WE 1: 7years (Financial Services - Consultant, BA) Followers: 11 Kudos [?]: 322 [0], given: 106 Re: critical reasoning problem [#permalink] ### Show Tags 16 Jun 2009, 12:44 IMO A -- (2:20) _________________ Consider kudos for the good post ... My debrief : http://gmatclub.com/forum/journey-670-to-720-q50-v36-long-85083.html Current Student Joined: 13 Jan 2009 Posts: 367 Location: India Followers: 20 Kudos [?]: 127 [0], given: 1 Re: critical reasoning problem [#permalink] ### Show Tags 18 Jun 2009, 13:41 A. D was also good but it will give the reason why ad revenue increased after reorg. Intern Joined: 15 Nov 2006 Posts: 30 Followers: 0 Kudos [?]: 0 [0], given: 1 Re: critical reasoning problem [#permalink] ### Show Tags 23 Jun 2009, 11:08 A Manager Joined: 30 May 2009 Posts: 217 Followers: 6 Kudos [?]: 123 [0], given: 0 Re: critical reasoning problem [#permalink] ### Show Tags 23 Jun 2009, 11:57 A for me Manager Joined: 16 Apr 2009 Posts: 233 Schools: Ross Followers: 3 Kudos [?]: 86 [0], given: 10 Re: critical reasoning problem [#permalink] ### Show Tags 23 Jun 2009, 14:07 I thought of D and later A. _________________ Keep trying no matter how hard it seems, it will get easier. Intern Joined: 04 Mar 2008 Posts: 43 Followers: 0 Kudos [?]: 3 [0], given: 6 Re: critical reasoning problem [#permalink] ### Show Tags 23 Jun 2009, 15:30 bigtreezl wrote: B circulation doesnt affect whether sales team boosted advertising$$$'s

Thats correct. I would go with B.
Intern
Joined: 05 Oct 2011
Posts: 44
Followers: 0

Kudos [?]: 81 [0], given: 16

### Show Tags

17 Nov 2011, 21:33
bigoyal wrote:
I'll go with A

A. Two years ago, what proportion of the Greenville Time's toal revenue was generated by advertising sales? - Argument already saying that advertising sales has increased. We need not bother about the proportion of sales 2 yrs back.
B. Has the circulation of the Greenville Times increased substantially in the last two years? -Can answer if the increase in sale is due to circulation increase or reorganization.
C. Has there been a substantial turnover in personnel in the advertising force over the last two years? - Provides answer to the question, if the efficiency of personnel has improved after reorganization
D. Before the reorganization, had sales representatives found it difficult to keep up with relevant developments in all the types of businesses to which they were assigned? - almost same as C
E. Has the economy in Greenville and the surrounding regions been growing rapidly over the last two years? - -Can answer if the increase in sale is due to growing economy or reorganization.

can u please explain more on B and E...and its expect question so the probability of these 2 seems to be more correct
BSchool Forum Moderator
Status: Flying over the cloud!
Joined: 17 Aug 2011
Posts: 886
Location: Viet Nam
GMAT Date: 06-06-2014
GPA: 3.07
Followers: 74

Kudos [?]: 656 [0], given: 44

### Show Tags

18 Nov 2011, 02:46
A the argument doesn't talk anything about revenue. Reorganizing is only target at increasing the advertising sales. This answer is the most irrelevant one
_________________

Rules for posting in verbal gmat forum, read it before posting anything in verbal forum
Giving me + 1 kudos if my post is valuable with you

The more you like my post, the more you share to other's need

CR: Focus of the Week: Must be True Question

Re: critical reasoning problem   [#permalink] 18 Nov 2011, 02:46

Go to page    1   2   3    Next  [ 48 posts ]

Similar topics Replies Last post
Similar
Topics:
Following several years of declining advertising sales, the 5 04 Jun 2011, 10:59
Following several years of declining advertising sales, the Greenville 0 25 Jun 2016, 12:04
Following several years of declining advertising sales 0 05 Dec 2014, 21:41
Following several years of declining advertising sales, the 0 11 Sep 2016, 21:43
Following several years of declining advertising sales 0 24 Oct 2016, 08:23
Display posts from previous: Sort by

# Following several years of declining advertising sales, the

 Powered by phpBB © phpBB Group and phpBB SEO Kindly note that the GMAT® test is a registered trademark of the Graduate Management Admission Council®, and this site has neither been reviewed nor endorsed by GMAC®.