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Following several years of declining advertising sales, the Greenville

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Re: Following several years of declining advertising sales  [#permalink]

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New post 22 Aug 2018, 20:20
mrinalsharma1990 wrote:
Yes that makes complete sense. However doesn't that imply that the increase in circulation(which may be attributed to any reason such as quality of articles in the newspaper) has led to an increase in advertising by more clients willing to advertise in GT if that is the case then how has the reorganization contributed to increase in advertising sales.

Okay, I still typed out the entire sentence above, however half way through I paused and went and read your explanation again for why B is not the answer and I realized that knowing this information would be helpful in determining whether reorganization contributed to the increase in sales because if circulation increased then the reorganization probably did not contribute to the increase in sales. Am I right?

GMATNinja wrote:
mrinalsharma1990 wrote:
Hi,

Could you please help me understand how circulation increases the advertising sales revenue? I am assuming that GT is a newspaper. Even if the number of people who read the newspaper increases from 1000 to 2000 the sales from advertising remains same right?

Could you please help me understand what I am missing here?

Think of it this way: if you're a business owner, would you pay more to advertise in a small-town newspaper that is only read by 500 people, or in a popular, big-city newspaper that reaches 3,000,000 people every day? The whole point of advertising is to reach an audience of potential customers, and it makes perfect sense to pay more in order to reach a larger audience.

I hope that helps!

You've gotten to the heart of what this question is asking us to do!

Knowing that there's an alternative cause for the increase in advertising sales helps us evaluate the conclusion (that reorganization caused the increase in advertising sales). However, we don't need to go any further than this.

Quote:
In assessing whether the improvement in advertising sales can properly be attributed to the reorganization, it would be most helpful to find out which of the following EXCEPT:

Remember that our job here isn't to prove, strengthen, weaken, or refute the conclusion. We don't need to believe that the reorganization probably did not contribute to the increase in sales. In order to eliminate Choice (B), we only need to recognize that Choice (B) helps us assess the conclusion.
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Re: Following several years of declining advertising sales  [#permalink]

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New post 25 Aug 2018, 17:37
GMATNinja GMATNinjaTwo
I have a doubt concerned with option D, option d asks us to evaluate if Before the reorganization, had sales representatives found it difficult to keep up with relevant developments in all types of businesses to which they are assigned?

If the answer yes then our belief in the conclusion is strengthened since the executives were finding it difficult to keep up with all the developments. Hence reorganisation helped.

However if the answer is NO then i get a broad scope of conclusion in which before the reorganisation executives found it difficult to keep up with not all developments. Now here not all could mean (0-99)

So if before the reorganisation executives found it difficult to keep up with not all developments.(ie if not all means 0) then it shows that reorganisation was not the cause.
However, if before the reorganisation executives found it difficult to keep up with not all developments.(ie if not all means 99) then reorganisation could still be the cause. Since in the other part of evaluation we dont get a clear direction.
I think this option does not help us to evaluate.

Instead if in the option instead of not all some were written then it would have helped us to evaluate.
Pl correct me.
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Re: Following several years of declining advertising sales, the Greenville  [#permalink]

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New post 16 Oct 2018, 17:48
I am a little confused with the answer to this question because the OG says the answer is B because "This statement provides another possible explanation for increased revenue of advertising sales, and so the answer to this question would help to clarify the reason for the increased revenue."
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Re: Following several years of declining advertising sales, the Greenville  [#permalink]

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New post 01 Nov 2019, 10:24
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Re: Following several years of declining advertising sales, the Greenville   [#permalink] 01 Nov 2019, 10:24

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