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A. Presumes that when people are embedded in a protective frame of mind, such as when watching horror movies, they actually do not feel anything other than excitement or relief.
First of all, nothing is stated about protective frame of mind, so this answer choice is very likely out of scope. (But, in assumption questions, we can bring in external info and this option is about "presumes", so let's read on). They do not feel anything other than horror or relief => this is not presumed. They may experience other feelings too, but the reason they watch horror movies may be because they enjoy these two feelings the most. Also, in the 2nd theory, the investigators allow for the possibility of "terror" (which is different from excitement or relief). So, this is not the right answer.
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B. Labours under the assumption that people are incapable of experiencing positive and negative emotions at the same time.
This is an assumption made by the investigators. Their first theory is, people are NOT AFRAID (not negative) BUT EXCITED (positive) : so negative and positive doesn't happen together. Their 2nd theory is: People first experience TERROR (negative) and then relief (positive) -> again they don't happen together. What if people are actually terrified and excited at the same time? Or, they are afraid and excited at the same time? They investigators theories don't allow for these possibilities. So, B is a possible answer.
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C. Ignores the possibility that people watching horror movies might actually be happy rather than scared.
This is not a possibility, because the premise in the passage states the following: "However, this belief cannot be reconciled with the decision to engage in experiences known to elicit negative feelings, such as horror movies." Unless we are saying "happy" is a "negative feeling", this isn't a possibility at all. So no question of ignoring it.
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D. Ignores the possibility that negative feelings can also evoke positive affects when that feeling ends.
They don't ingore this. In fact their 2nd theory directly states people are relieved (positive affects) when the movie ends, after being terrified (negative feelings) during the movie
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E. Incorrectly argues that horror movie viewers are happy to be unhappy.
They never argue this.
Answer: B