How to Write the Best Short and Long Term Goals - Live Chat

Thanks for this chat! Three questions:

1) Working on my own org (a non-profit tech company focused on financial inclusion for the bottom billion), early stage, with a co-founder. Plan is to shift to board/advisory role during MBA then return to my organization. So, official short term goal is to return to the company I am building. How do ad coms respond to that? Is it perceived with skepticism/negatively, especially given that the org is early stage and success is far from guaranteed?

2) Is it wise to outline a plan B in the ST goals in such a situation? Or would that be viewed as unfocused/confused? E.g. Join a fintech company focused on providing products/services for unbanked in emerging markets in a product strategy or gen management role (several companies in the space are closely related to my work and experience and my genuine fallback if I need to return to the job market)?

3) For LT goals, how abstract do they need to be and how differentiated do they need to be from short-term goals, especially for older candidates (I am 32)? Given my current focus, if my org works out, I honestly see myself working on growing it for the next 10+ years; my co-founder and I are in it for the long-haul. But can one really say that in LT goals (ST goal: return to my company; LT goal: ideally build my company into one of the largest non-profits focused on financial inclusion)?