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# I1. Assumption?

Author Message
SVP
Joined: 04 May 2006
Posts: 1878

Kudos [?]: 1470 [0], given: 1

Schools: CBS, Kellogg

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25 Feb 2008, 19:32
1.A mail order company recently had a big jump in clothing sales after hiring a copywriter and a graphic artist to give its clothing catalog a magazinelike format designed to appeal to a more upscale clientele. The company is now planning to launch a housewares catalog using the same concept.
The company’s plan assumes that
(A) other housewares catalogs with magazinelike formats do not already exist
(B) an upscale clientele would be interested in a housewares catalog
(C) the same copywriter and graphic artist could be employed for both the clothing and housewares catalogs
(D) a magazinelike format requires a copywriter and a graphic artist
(E) customers to whom the old clothing catalog appealed would continue to make purchases from catalogs with the new format
_________________

Kudos [?]: 1470 [0], given: 1

SVP
Joined: 28 Dec 2005
Posts: 1543

Kudos [?]: 189 [0], given: 2

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25 Feb 2008, 20:18
B. They used a new design to appeal to upscale clientele for clothing. they now want to use the same design for housewares, so they must be assuming that there is an upscale clientele base for housewares, otherwise they wouldnt bother using the same design as they did for clothing.

Kudos [?]: 189 [0], given: 2

Intern
Joined: 24 Feb 2008
Posts: 7

Kudos [?]: 1 [0], given: 0

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25 Feb 2008, 20:33
B

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Intern
Joined: 21 Feb 2008
Posts: 24

Kudos [?]: 3 [0], given: 0

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25 Feb 2008, 20:59
B for me, I hope i am correct?

Kudos [?]: 3 [0], given: 0

SVP
Joined: 04 May 2006
Posts: 1878

Kudos [?]: 1470 [0], given: 1

Schools: CBS, Kellogg

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25 Feb 2008, 23:08
OA is B

Can you figure out why E is not correct? I get E because I found E sounded (yes, sound) the same way as B.
_________________

Kudos [?]: 1470 [0], given: 1

Manager
Joined: 21 Aug 2006
Posts: 148

Kudos [?]: 21 [0], given: 0

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25 Feb 2008, 23:23
sondenso wrote:
OA is B

Can you figure out why E is not correct? I get E because I found E sounded (yes, sound) the same way as B.

If you look at the argument closely you may find that the jump in the clothing sales is due to the appeal to upscale clientele.

I think it that way probably somebody may correct me.
_________________

Neelabh Mahesh

Kudos [?]: 21 [0], given: 0

SVP
Joined: 04 May 2006
Posts: 1878

Kudos [?]: 1470 [0], given: 1

Schools: CBS, Kellogg

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26 Feb 2008, 18:41
neelabhmahesh wrote:
sondenso wrote:
OA is B

Can you figure out why E is not correct? I get E because I found E sounded (yes, sound) the same way as B.

If you look at the argument closely you may find that the jump in the clothing sales is due to the appeal to upscale clientele.

I think it that way probably somebody may correct me.

Thank you, I got it!
_________________

Kudos [?]: 1470 [0], given: 1

Senior Manager
Joined: 07 Feb 2008
Posts: 310

Kudos [?]: 188 [0], given: 1

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27 Feb 2008, 07:48

Kudos [?]: 188 [0], given: 1

Re: I1. Assumption?   [#permalink] 27 Feb 2008, 07:48
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