If the ad agency that created the television ad for : GMAT Critical Reasoning (CR) - Page 2
Check GMAT Club Decision Tracker for the Latest School Decision Releases https://gmatclub.com/AppTrack

 It is currently 22 Feb 2017, 22:09

### GMAT Club Daily Prep

#### Thank you for using the timer - this advanced tool can estimate your performance and suggest more practice questions. We have subscribed you to Daily Prep Questions via email.

Customized
for You

we will pick new questions that match your level based on your Timer History

Track

every week, we’ll send you an estimated GMAT score based on your performance

Practice
Pays

we will pick new questions that match your level based on your Timer History

# Events & Promotions

###### Events & Promotions in June
Open Detailed Calendar

Author Message
TAGS:

### Hide Tags

Intern
Joined: 02 Nov 2009
Posts: 2
Followers: 0

Kudos [?]: 0 [0], given: 0

### Show Tags

09 Dec 2009, 07:21
A

Because the purchasers of frequent used tool may mostly be women who are target group of cooking program or some men who occasionally watch cooking program. But, the main users are men.
Manager
Joined: 28 Sep 2009
Posts: 62
Followers: 1

Kudos [?]: 34 [0], given: 2

### Show Tags

20 Dec 2009, 15:14
Which one of the following statements, if true, would most weaken the argument above?

Take away: If ad researchs, tool com. realizes "men" as users. YET it is on the women program. If not man objective, not create men content. BUT, ad has men content. Conclusion: ad mistakes cause either 1.) not understand the program or 2) was intended to do in different program.

A. The purchasers of products given as gifts are not the ultimate users of those products. --> suggests that it is not because of those 2 reasons in the conclusion BUT it is because the tool com. targets at others besides the ppl on the research. So it is WEAKEN.
B. Many women, including those who watch cooking programs, occasionally use tools for home improvement projects. --> They are talking about frequent users ("majority of frequent tool users are men" on the premise).
C. The ad agency had never previously aired an ad during a program other than the one intended. --> "previously" is irrelevant.
D. Some men, including some who use tools frequently, occasionally watch cooking programs. --> same as B. Occasional(ly) user is not the frequent users.
E. The ad agency has a reputation for conducting high quality demographic research. -->reputation is irrelevant.
_________________

I am not born to be a GENIUS nor a GMATTER. If you are struggling, we are in the same boat. Fight to the last!!

Manager
Joined: 25 Aug 2009
Posts: 175
Location: Streamwood IL
Schools: Kellogg(Evening),Booth (Evening)
WE 1: 5 Years
Followers: 12

Kudos [?]: 178 [0], given: 3

### Show Tags

20 Dec 2009, 16:54
I would go with A is it is the least of the other devils. If an intent to gift giving was mentioned in the passage it would have been more appealing.
_________________

Rock On

Verbal Forum Moderator
Joined: 31 Jan 2010
Posts: 498
WE 1: 4 years Tech
Followers: 12

Kudos [?]: 142 [0], given: 149

### Show Tags

15 Dec 2010, 07:09
does anyone know the source of this question?
_________________

My Post Invites Discussions not answers
Try to give back something to the Forum.I want your explanations, right now !

Manager
Status: Trying to get into the illustrious 700 club!
Joined: 18 Oct 2010
Posts: 79
Followers: 1

Kudos [?]: 23 [0], given: 58

### Show Tags

15 Dec 2010, 14:38
I totally got owned on this question.
_________________

I'm trying to not just answer the problem but to explain how I came up with my answer. If I am incorrect or you have a better method please PM me your thoughts. Thanks!

Manager
Joined: 29 Sep 2008
Posts: 146
Followers: 3

Kudos [?]: 106 [0], given: 1

### Show Tags

22 Dec 2010, 09:44
A.rest of them strengthen the argument
Retired Moderator
Status: 2000 posts! I don't know whether I should feel great or sad about it! LOL
Joined: 04 Oct 2009
Posts: 1713
Location: Peru
Schools: Harvard, Stanford, Wharton, MIT & HKS (Government)
WE 1: Economic research
WE 2: Banking
WE 3: Government: Foreign Trade and SMEs
Followers: 101

Kudos [?]: 940 [0], given: 109

### Show Tags

22 Dec 2010, 12:55
+1 A
_________________

"Life’s battle doesn’t always go to stronger or faster men; but sooner or later the man who wins is the one who thinks he can."

My Integrated Reasoning Logbook / Diary: http://gmatclub.com/forum/my-ir-logbook-diary-133264.html

GMAT Club Premium Membership - big benefits and savings

Manager
Status: I am Midnight's Child !
Joined: 04 Dec 2009
Posts: 147
WE 1: Software Design and Development
Followers: 1

Kudos [?]: 70 [0], given: 11

### Show Tags

25 Dec 2010, 08:26
Nsentra wrote:

Which one of the following statements, if true, would most weaken the argument above?

(A) The purchasers of products given as gifts are not the ultimate users of those products.
(B) Many women, including those who watch cooking programs, occasionally use tools for home improvement projects.
(C) The ad agency had never previously aired an ad during a program other than the one intended.
(D) Some men, including some who use tools frequently, occasionally watch cooking programs.
(E) The ad agency has a reputation for conducting high quality demographic research.

IMO A. The tools are intended to be gifted by women who watch the show to men

(On the lighter side,Men dont enjoy working unless it is with a gun or a girl )
_________________

Argument : If you love long trips, you love the GMAT.
Conclusion : GMAT is long journey.

What does the author assume ?
Assumption : A long journey is a long trip.

GMAT Club Premium Membership - big benefits and savings

Senior Manager
Joined: 19 Oct 2010
Posts: 271
Location: India
GMAT 1: 560 Q36 V31
GPA: 3
Followers: 7

Kudos [?]: 75 [0], given: 27

### Show Tags

22 Jan 2011, 03:46
I picked B. And I don't know if I'm wrong as yet.
_________________

petrifiedbutstanding

Senior Manager
Joined: 19 Oct 2010
Posts: 271
Location: India
GMAT 1: 560 Q36 V31
GPA: 3
Followers: 7

Kudos [?]: 75 [0], given: 27

### Show Tags

22 Jan 2011, 03:47
mundasingh123 wrote:
does anyone know the source of this question?

From the discussion in the first page, I think it's Princeton Review Verbal
_________________

petrifiedbutstanding

Manager
Joined: 27 Jul 2010
Posts: 197
Location: Prague
Schools: University of Economics Prague
Followers: 1

Kudos [?]: 42 [0], given: 15

### Show Tags

22 Jan 2011, 08:19
I think B dominates this question.

A talks only about gifts, but nothing like that is mentioned in text .
D talks only about SOME men, but B mentions MANY women using the tools.
_________________

You want somethin', go get it. Period!

Manager
Joined: 27 Oct 2010
Posts: 189
Followers: 1

Kudos [?]: 10 [0], given: 20

### Show Tags

25 Jan 2011, 08:21
Relatively easy one. A as the ad tried to appeal to predominantly women audience to buy and gift the tools
Intern
Joined: 26 Feb 2011
Posts: 6
Schools: HEC Montreal
Followers: 0

Kudos [?]: 0 [0], given: 1

### Show Tags

10 Mar 2011, 13:23
What's wrong with C?
Manager
Joined: 21 Nov 2010
Posts: 133
Followers: 0

Kudos [?]: 5 [0], given: 12

### Show Tags

19 Dec 2011, 16:09
Tough one. A, B, and D all looked good to me.
Manager
Joined: 11 Dec 2011
Posts: 55
Location: Malaysia
Concentration: Nonprofit, Sustainability
GMAT 1: 730 Q49 V40
GPA: 3.16
WE: Consulting (Computer Software)
Followers: 0

Kudos [?]: 11 [0], given: 7

### Show Tags

19 Dec 2011, 21:31
Went with D :/
Senior Manager
Joined: 12 Oct 2011
Posts: 272
Followers: 0

Kudos [?]: 47 [0], given: 110

### Show Tags

19 Dec 2011, 21:50
Even I went with B. Realized that 'occasionally' might just not help. But the "gifting" thing, I thought, was out of scope. I stand corrected.
_________________

Consider KUDOS if you feel the effort's worth it

Senior Manager
Joined: 13 Aug 2010
Posts: 314
Followers: 1

Kudos [?]: 23 [0], given: 1

### Show Tags

20 Dec 2011, 02:36
tools are generally for men, but the add is shown during a female show - so no research done
but, it includes men involving in home improvement - some thing men enjoy, so there must be some research.
- conclusion this is wrong.

we need to prove both the above points are researched.

A is the only one that satisfies.
+1 for A
BSchool Forum Moderator
Status: Flying over the cloud!
Joined: 16 Aug 2011
Posts: 911
Location: Viet Nam
GMAT Date: 06-06-2014
GPA: 3.07
Followers: 74

Kudos [?]: 621 [0], given: 44

### Show Tags

20 Dec 2011, 04:18
Clearly choice A is the correct answer, the argument is flawed when assume the customer is the user of product. Choice A showed that flaw of argument.
_________________

Rules for posting in verbal gmat forum, read it before posting anything in verbal forum
Giving me + 1 kudos if my post is valuable with you

The more you like my post, the more you share to other's need

CR: Focus of the Week: Must be True Question

Manager
Joined: 12 Nov 2011
Posts: 55
GMAT Date: 12-15-2011
Followers: 0

Kudos [?]: 11 [0], given: 1

### Show Tags

21 Dec 2011, 20:48
IMO A
Manager
Joined: 20 Jan 2011
Posts: 65
Followers: 1

Kudos [?]: 1 [0], given: 8

### Show Tags

22 Dec 2011, 03:01
Easy one

Go to page   Previous    1   2   3    Next  [ 58 posts ]

Similar topics Replies Last post
Similar
Topics:
6 Education Secretary: Too many adults lack sufficient skills for job ad 5 11 Dec 2014, 05:17
4 A company recently stopped adding certain phosphates, 14 26 Jun 2011, 14:45
CR-like ads for The Wall Street Journal 2 29 Sep 2009, 09:00
Some accountants calculate with simple adding machines, and 12 11 Feb 2008, 11:42
When Cortez arrived in Mexico in A.D. 1519, he observed the 14 10 Oct 2007, 08:20
Display posts from previous: Sort by