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Director
Joined: 07 Aug 2011
Posts: 554
GMAT 1: 630 Q49 V27

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07 Mar 2015, 22:19
ak_idc wrote:
dwivedys wrote:
I don't agree with A. No where is gift giving/taking alluded to in the passage.

I am confused between B and D, but chose D eventually, because only D weakens the fact that the demographic was not chosen correctly. D states men watch the program (though it says only SOME MEN).

In B it says women use tools for home improvement. However since the passage implies women weren't the intended audience, this choice would not address the demographic issue.

A is a universal truth. No body is going to use the product he is buying as a gift. No?

Besides, we have to assume things in A such as:

1. Only women gift these products
2. Gift is the only way of selling these products

These two assumptions are not true in many cases. I would go with D

+1 for this reasoning . i also do not understand how id A correct answer . we have to assume several things.
what is the official source of this question ?
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29 Sep 2015, 01:21
the argument clearly states that men use tools and women watch cooking shows...
Option B and D contradicts the info given in the argument, hence cannot be correct.

Option A wins..

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15 Oct 2015, 12:32
The flaw in the argument is that it assumes that the viewer/customer is the end user of the product. What if the
customer bought the product as a gift for someone .
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23 Oct 2015, 06:37
Can somebody point out what is the problem with E?
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01 Feb 2017, 06:29
Looking for something to weaken the argument. The argument concluded that the ad was targeted at incorrect group or aired on a wrong slot. A weakens this idea by saying that demographic who watched this product would buy it as a gift for men who would enjoy the product and the argument does state that ad did showcase that men would enjoy.

Others don't weaken much due to keywords such as many, some restrictions.

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08 Oct 2017, 06:25
please help with this one.. if the products are not best used for gifting purposes, then how does this necessarily weaken the statement.
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26 Oct 2017, 03:23
Nsentra wrote:
If the ad agency that created the television ad for Tough-As-Nails Tools had thoroughly researched customer demographics, then they would have realized that the majority of frequent tool users are men. Yet the ad was shown during a cooking program targeted to women. However, if the advertisers had not researched customer demographics, then the ad would not have incorporated images depicting the use of tools in home improvement projects as an activity that men enjoy. Yet the ad did so. Therefore the ad agency made some sort of mistake: either the agency did not understand the demographics of the cooking program's audience or the ad was intended to be shown during a different program.

Which one of the following statements, if true, would most weaken the argument above?

Answer choice must show that 'Ad agency did not make a mistake'

(A) The purchasers of products given as gifts are not the ultimate users of those products.Correct, as it introduces new fact depicting that the ad was targeted to the correct audience
(B) Many women, including those who watch cooking programs, occasionally use tools for home improvement projects. Occasionally does not help our case.
(C) The ad agency had never previously aired an ad during a program other than the one intended. OFS : We are not concerned with what previously happened. This options would have been correct if it said that ad agency did not intend to air any other program in the current timeframe.

(D) Some men, including some who use tools frequently, occasionally watch cooking programs. Same as B. Occasionally does not help our case here.
(E) The ad agency has a reputation for conducting high quality demographic research. Statement is too generic. But I feel this is the second best among the answer choices.
Re: If the ad agency that created the television ad for &nbs [#permalink] 26 Oct 2017, 03:23

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