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If the ad agency that created the television ad for

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If the ad agency that created the television ad for  [#permalink]

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New post 29 Oct 2006, 19:10
5
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A
B
C
D
E

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  65% (hard)

Question Stats:

58% (01:39) correct 42% (02:04) wrong based on 1297 sessions

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If the ad agency that created the television ad for Tough-As-Nails Tools had thoroughly researched customer demographics, then they would have realized that the majority of frequent tool users are men. Yet the ad was shown during a cooking program targeted to women. However, if the advertisers had not researched customer demographics, then the ad would not have incorporated images depicting the use of tools in home improvement projects as an activity that men enjoy. Yet the ad did so. Therefore the ad agency made some sort of mistake: either the agency did not understand the demographics of the cooking program's audience or the ad was intended to be shown during a different program.

Which one of the following statements, if true, would most weaken the argument above?

(A) The purchasers of products given as gifts are not the ultimate users of those products.
(B) Many women, including those who watch cooking programs, occasionally use tools for home improvement projects.
(C) The ad agency had never previously aired an ad during a program other than the one intended.
(D) Some men, including some who use tools frequently, occasionally watch cooking programs.
(E) The ad agency has a reputation for conducting high quality demographic research.
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New post 29 Oct 2006, 21:04
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I think it is A....
women who watch the cooking program will buy tools to give gifts to men....
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New post 29 Oct 2006, 21:42
1
A
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New post 30 Oct 2006, 01:24
I got A too.
What put me off on D was...
Some men, including some who use tools frequently, occasionally watch cooking programs.
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New post 30 Oct 2006, 04:05
I don't agree with A. No where is gift giving/taking alluded to in the passage.

I am confused between B and D, but chose D eventually, because only D weakens the fact that the demographic was not chosen correctly. D states men watch the program (though it says only SOME MEN).

In B it says women use tools for home improvement. However since the passage implies women weren't the intended audience, this choice would not address the demographic issue.
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New post 30 Oct 2006, 06:57
I say B

because the argument is based on the assumption that those tools most frequently are used by men...

B weakens this argument by saying that there are many woman who use those tools and that is why that tv ad was aired during cooking program..
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New post 30 Oct 2006, 07:33
dwivedys wrote:
I don't agree with A. No where is gift giving/taking alluded to in the passage.

I am confused between B and D, but chose D eventually, because only D weakens the fact that the demographic was not chosen correctly. D states men watch the program (though it says only SOME MEN).

In B it says women use tools for home improvement. However since the passage implies women weren't the intended audience, this choice would not address the demographic issue.


A is a universal truth. No body is going to use the product he is buying as a gift. No?

Besides, we have to assume things in A such as:

1. Only women gift these products
2. Gift is the only way of selling these products

These two assumptions are not true in many cases. I would go with D :wink:
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New post 30 Oct 2006, 14:34
mukeshnathani wrote:
Got (D)


OA is A...

atleast I'm not the only crazy one who thought PR verbal is nuts.
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New post 30 Oct 2006, 19:15
Nsentra wrote:
mukeshnathani wrote:
Got (D)


OA is A...

atleast I'm not the only crazy one who thought PR verbal is nuts.


Buddy - if you think this is nuts, u should check their LSAT book ..... Right now I'm wrestling with that one ....
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Re: CR: Tough-As-Nails Tools  [#permalink]

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New post 08 Dec 2009, 07:48
D is says "occassionally", and "some" men so it can't be right. A suggests an alternate way of the product getting to its target audience so it weakens the conclusion - even if gifting isn't mentioned anywhere else, it still weakens the conclusion.
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Re: CR: Tough-As-Nails Tools  [#permalink]

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New post 08 Dec 2009, 09:11
@dwivedys
based on "CR bible by Powerscore" You cant reject A just because it contains NEW INFO. Lets keep A as a Contender.
@SimaQ
talk of B .. the premise states ".. they would have realized that the majority of frequent tool users are men" hence its not an assumption ... option B says MANY women .. OCCASIONALLY use .." it doesnt say "MANY women .. FREQUENTLY use ... "
C) can be easily eliminated
D) What put me off on D was...
SOME men, including some who use tools frequently, OCCASIONALLY watch cooking programs.
E) can be easily neglected

even if but you may want to keep D as contender.... between A n D .. can reject D coz some .. occasionally ...
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Re: CR: Tough-As-Nails Tools  [#permalink]

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New post 08 Dec 2009, 15:59
I picked A, as it is presents the strongest challenge to the passage. This question contains some conditional reasoning.
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Re: CR: Tough-As-Nails Tools  [#permalink]

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New post 09 Dec 2009, 08:21
A

Because the purchasers of frequent used tool may mostly be women who are target group of cooking program or some men who occasionally watch cooking program. But, the main users are men.
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Re: CR: Tough-As-Nails Tools  [#permalink]

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New post 20 Dec 2009, 16:14
If the ad agency that created the television ad for Tough-As-Nails Tools had thoroughly researched customer demographics, then they would have realized that the majority of frequent tool users are men. Yet the ad was shown during a cooking program targeted to women. However, if the advertisers had not researched customer demographics, then the ad would not have incorporated images depicting the use of tools in home improvement projects as an activity that men enjoy. Yet the ad did so. Therefore the ad agency made some sort of mistake: either the agency did not understand the demographics of the cooking program's audience or the ad was intended to be shown during a different program.
Which one of the following statements, if true, would most weaken the argument above?

Take away: If ad researchs, tool com. realizes "men" as users. YET it is on the women program. If not man objective, not create men content. BUT, ad has men content. Conclusion: ad mistakes cause either 1.) not understand the program or 2) was intended to do in different program.

A. The purchasers of products given as gifts are not the ultimate users of those products. --> suggests that it is not because of those 2 reasons in the conclusion BUT it is because the tool com. targets at others besides the ppl on the research. So it is WEAKEN.
B. Many women, including those who watch cooking programs, occasionally use tools for home improvement projects. --> They are talking about frequent users ("majority of frequent tool users are men" on the premise).
C. The ad agency had never previously aired an ad during a program other than the one intended. --> "previously" is irrelevant.
D. Some men, including some who use tools frequently, occasionally watch cooking programs. --> same as B. Occasional(ly) user is not the frequent users.
E. The ad agency has a reputation for conducting high quality demographic research. -->reputation is irrelevant.
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Re: CR: Tough-As-Nails Tools  [#permalink]

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New post 20 Dec 2009, 17:54
I would go with A is it is the least of the other devils. If an intent to gift giving was mentioned in the passage it would have been more appealing.
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Re: CR: Tough-As-Nails Tools  [#permalink]

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New post 15 Dec 2010, 08:09
does anyone know the source of this question?
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Re: CR: Tough-As-Nails Tools  [#permalink]

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New post 15 Dec 2010, 15:38
I totally got owned on this question. :(
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Re: CR: Tough-As-Nails Tools  [#permalink]

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New post 22 Dec 2010, 10:44
A.rest of them strengthen the argument
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Re: CR: Tough-As-Nails Tools  [#permalink]

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New post 25 Dec 2010, 09:26
Nsentra wrote:
If the ad agency that created the television ad for Tough-As-Nails Tools had thoroughly researched customer demographics, then they would have realized that the majority of frequent tool users are men. Yet the ad was shown during a cooking program targeted to women. However, if the advertisers had not researched customer demographics, then the ad would not have incorporated images depicting the use of tools in home improvement projects as an activity that men enjoy. Yet the ad did so. Therefore the ad agency made some sort of mistake: either the agency did not understand the demographics of the cooking program's audience or the ad was intended to be shown during a different program.

Which one of the following statements, if true, would most weaken the argument above?

(A) The purchasers of products given as gifts are not the ultimate users of those products.
(B) Many women, including those who watch cooking programs, occasionally use tools for home improvement projects.
(C) The ad agency had never previously aired an ad during a program other than the one intended.
(D) Some men, including some who use tools frequently, occasionally watch cooking programs.
(E) The ad agency has a reputation for conducting high quality demographic research.


IMO A. The tools are intended to be gifted by women who watch the show to men

(On the lighter side,Men dont enjoy working unless it is with a gun :rocket or a girl :marriage)
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Re: CR: Tough-As-Nails Tools  [#permalink]

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New post 22 Jan 2011, 04:46
I picked B. And I don't know if I'm wrong as yet.
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Re: CR: Tough-As-Nails Tools &nbs [#permalink] 22 Jan 2011, 04:46

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