In 1964, Marshall McLuhan published his seminal work on media theory,

1. The passage suggests that McLuhan would be most likely to agree with which of the following statements?

As per the passage, McLuhan's theory, more details and definition, less participation = "hot" and the opposite = "cool".

a. Television is a “cooler” medium than comics are because television requires more participation from the audience. The passage does not compare TV and comics. Eliminate.

b. A lecture is “hotter” than a seminar is because a lecture requires less participation from the audience. Correct. Less participation = "hot"

c. As technology develops, media are becoming “cooler.” The passage does not give McLuhan's views on this. Eliminate.

d. Rather than being distinct ideas, channel, code, and message are merely different aspects of the concept of “medium.” While the passage does state McLuhan's critics as opining that he has blurred the lines between channel, code and message, we do not know if he felt that they were different aspects of "medium". Eliminate.

e. Radio is a “hotter” medium than television is because radio requires more participation from the audience. More participation = "cool". Eliminate.

2. According to the passage, which of the following is the most accurate description of Eco’s view of McLuhan’s work?

As per the passage, Eco claims that "within the word “medium,” McLuhan has blurred the lines among the distinct concepts of channel, code, and message.".

a. He dismisses it for placing undue emphasis upon the technology used to communicate rather than on what is communicated. These are Debray's views, not Eco's. Eliminate.

b. He disagrees with its conclusion but acknowledges the contribution that it has made to the study of popular culture. These are the author's views, not Eco's. Eliminate.

c. He believes that it oversimplifies a concept by conflating disparate ideas. Correct. Consistent with above.

d. He wholeheartedly rejects McLuhan’s assertion that “the medium is the message.” We don't know if Eco completely rejects McLuhan's views - he may agree with some of them. Eliminate.

e. He believes that it inappropriately elevates the concept of “message” over those of “channel” and “code.” Inconsistent with above. Eliminate.

3. The primary purpose of the passage is to

The passage discusses McLuhan's theory, some criticism of it and concludes on a positive note about McLuhan's contribution.

a. discuss criticisms of the ideas presented in McLuhan’s Understanding Media While some criticisms are discussed, there are other important ideas in the passage. Eliminate.

b. dismiss the objections of two critics of McLuhan’s views on media theory The passage does not dismiss the critics of McLuhan's theory. Eliminate.

c. call for a renewed study of the theories that McLuhan presents in Understanding Media The passage does not "call for a renewed study" of McLuhan's theory. Eliminate.

d. present some of the contributions of and objections to a prominent scholar of media theory Correct. Consistent with above.

e. reconcile competing views of McLuhan’s claim that “the media is the message” The passage does not "reconcile" any views. Eliminate.

Hope this helps.