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# In a marketing study, consumers were given two unlabeled

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Senior Manager
Joined: 17 Aug 2005
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Location: Boston, MA
In a marketing study, consumers were given two unlabeled [#permalink]

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30 Nov 2006, 19:25
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100% (00:27) correct 0% (00:00) wrong based on 16 sessions

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In a marketing study, consumers were given two unlabeled cartons of laundry detergent. One carton was bright green and yellow; the other was drab brown and gray. After using the detergent in the two cartons for one month, 83 percent of the consumers in the study reported that the detergent in the bright green and yellow carton cleaned better. This study shows that packaging has a significant impact on consumersâ€™ judgment of the effectiveness of a laundry detergent.
Which of the following, if true, would most strengthen the conclusion drawn in the marketing study?
(A) The detergent in the bright carton contained bleach crystals; the detergent in the drab carton did not.
(B) The detergents in the two cartons were the same.
(C) The detergents in the two cartons were different, but they had both been laboratory tested.
(D) The detergent in the drab carton was a popular name brand; the detergent in the bright carton was generic.
(E) The detergent in the drab carton was generic; the detergent in the bright carton was a popular name brand.

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Manager
Joined: 08 Nov 2006
Posts: 69

Kudos [?]: 3 [0], given: 0

Re: CR Laundry Detergent [#permalink]

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30 Nov 2006, 19:37
buckkitty wrote:
In a marketing study, consumers were given two unlabeled cartons of laundry detergent. One carton was bright green and yellow; the other was drab brown and gray. After using the detergent in the two cartons for one month, 83 percent of the consumers in the study reported that the detergent in the bright green and yellow carton cleaned better. This study shows that packaging has a significant impact on consumersâ€™ judgment of the effectiveness of a laundry detergent.
Which of the following, if true, would most strengthen the conclusion drawn in the marketing study?
(A) The detergent in the bright carton contained bleach crystals; the detergent in the drab carton did not.
(B) The detergents in the two cartons were the same.
(C) The detergents in the two cartons were different, but they had both been laboratory tested.
(D) The detergent in the drab carton was a popular name brand; the detergent in the bright carton was generic.
(E) The detergent in the drab carton was generic; the detergent in the bright carton was a popular name brand.

B
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Senior Manager
Joined: 24 Nov 2006
Posts: 349

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30 Nov 2006, 21:14
It's B, the only thoroughly relevant answer choice.

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VP
Joined: 25 Jun 2006
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30 Nov 2006, 22:47
Straight B.

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Manager
Joined: 20 Nov 2006
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it is 100% B only [#permalink]

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01 Dec 2006, 04:14
it is 100% B only

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Senior Manager
Joined: 17 Oct 2006
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01 Dec 2006, 05:22
B...

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Director
Joined: 17 Jul 2006
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01 Dec 2006, 08:39
B makes sense.

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Manager
Joined: 03 Oct 2009
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Re: CR Laundry Detergent [#permalink]

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14 Nov 2009, 01:54
I do not understand one thing ...from phrase
After using the detergent in the two cartons for one month, 83 percent of the consumers in the study reported that the detergent in the bright green and yellow carton cleaned better..
doesn't that mean both packets have different detergent??

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Manager
Joined: 16 Jul 2009
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Re: CR Laundry Detergent [#permalink]

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15 Nov 2009, 08:25
It has to be B..

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SVP
Joined: 07 Nov 2007
Posts: 1792

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Location: New York
Re: CR Laundry Detergent [#permalink]

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15 Nov 2009, 08:31
KocharRohit wrote:
I do not understand one thing ...from phrase
After using the detergent in the two cartons for one month, 83 percent of the consumers in the study reported that the detergent in the bright green and yellow carton cleaned better..
doesn't that mean both packets have different detergent??

No... that means two difference Boxes ( Cartons)... At this point Detergent inside the boxes may be same or not.
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Re: CR Laundry Detergent   [#permalink] 15 Nov 2009, 08:31
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# In a marketing study, consumers were given two unlabeled

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