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In developing laundry-soap products for a worldwide market,

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Director
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In developing laundry-soap products for a worldwide market, [#permalink]

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28 Dec 2005, 05:01
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In developing laundry-soap products for a worldwide market, some companies proceed by the strategy of first ascertaining the preference of each market segment, then seeing which product would, on average, best fit all of the segments.

Which of the following is a questionable assumption made by those adopting the strategy above?

A) With respect to the probable success of this strategy, laundry soap does not differ from most consumer products intended for a broad market.

B)The companies would not achieve better results by tailoring separate products for the conditions under which laundry is done in individual segments of the market.

C)Each segment of the market represents a single country, rather than a group of countries.

D)Withing each market segment, there is currently a single market-leading laundry-soap product that is preferred by most consumers over all others.

E)There are no considerations that tend to support developing a product first and then attempting to influence the preferences of consumers.
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Director
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28 Dec 2005, 06:24
With respect to limited time... I say E

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28 Dec 2005, 06:36
hm ? B ?
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28 Dec 2005, 06:56
I was thinking B first. But then after reading E I am more inclined towards E. Comparing B and E, B is out of scope. Whether the companies are profitable or notis outside the scope of the argument.

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28 Dec 2005, 08:18
My take is also E.

In the question:
In developing laundry-soap products for a worldwide market, some companies proceed by the strategy of first ascertaining the preference of each market segment, then seeing which product would, on average, best fit all of the segments.

Which of the following is a questionable assumption made by those adopting the strategy above?

The STRATEGY being referred to is NOT for:
1. satisfying the all the market segment
2. being successful in the market

The STRATEGY refers only to:
1. Determine what market A prefers, market B prefers, market C prefers
2. Find a product that is the average of the preferences A, B & C

Now you should see why B is incorrect.
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28 Dec 2005, 19:39
christoph wrote:
hm ? B ?

I personally find this question really really difficult. I guess you are ready for the test now! Go for it and come back with your success story!
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28 Dec 2005, 20:37
gamjatang,

I was earlier confused between B and E. But now I think B makes sense. Here is my reasoning:

What is the strategy - to make a common product that fits all markets (and not do the survey first and then produce - this is just how to execute the strategy). So the assumption for this strategy must be that one cannot tailor the product to each market.

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29 Dec 2005, 09:34
plsubbu wrote:
gamjatang,

I was earlier confused between B and E. But now I think B makes sense. Here is my reasoning:

What is the strategy - to make a common product that fits all markets (and not do the survey first and then produce - this is just how to execute the strategy). So the assumption for this strategy must be that one cannot tailor the product to each market.

Thnaks for clarification plsubbu. Now it makes sense.
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29 Dec 2005, 13:07
1 more for B

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01 Jan 2006, 15:29
My take on B

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03 Jan 2006, 22:52
E is the best. It rules out the only alternative.
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04 Jan 2006, 20:29
[quote="gamjatang"][quote="christoph"]hm ? B ?[/quote]

I personally find this question really really difficult. I guess you are ready for the test now! Go for it and come back with your success story![/quote]

The fact the companies are developing a soap for all does not mean they are not developing soap to suit each or assuming that segmentation is impossible.

It is about the strategy used in developing.

But OA is OA I guess.

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23 Jan 2006, 23:43
this was harrowing !

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24 Jan 2006, 09:54
Got B.

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24 Jan 2006, 09:54
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In developing laundry-soap products for a worldwide market,

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