Check GMAT Club Decision Tracker for the Latest School Decision Releases https://gmatclub.com/AppTrack
GMAT Club

 It is currently 22 Mar 2017, 17:48

### GMAT Club Daily Prep

#### Thank you for using the timer - this advanced tool can estimate your performance and suggest more practice questions. We have subscribed you to Daily Prep Questions via email.

Customized
for You

we will pick new questions that match your level based on your Timer History

Track

every week, we’ll send you an estimated GMAT score based on your performance

Practice
Pays

we will pick new questions that match your level based on your Timer History

# Events & Promotions

###### Events & Promotions in June
Open Detailed Calendar

# In developing laundry-soap products for a worldwide market,

Author Message
TAGS:

### Hide Tags

Director
Joined: 14 Sep 2005
Posts: 992
Location: South Korea
Followers: 2

Kudos [?]: 165 [0], given: 0

In developing laundry-soap products for a worldwide market, [#permalink]

### Show Tags

28 Dec 2005, 06:01
00:00

Difficulty:

(N/A)

Question Stats:

0% (00:00) correct 100% (00:00) wrong based on 2 sessions

### HideShow timer Statistics

In developing laundry-soap products for a worldwide market, some companies proceed by the strategy of first ascertaining the preference of each market segment, then seeing which product would, on average, best fit all of the segments.

Which of the following is a questionable assumption made by those adopting the strategy above?

A) With respect to the probable success of this strategy, laundry soap does not differ from most consumer products intended for a broad market.

B)The companies would not achieve better results by tailoring separate products for the conditions under which laundry is done in individual segments of the market.

C)Each segment of the market represents a single country, rather than a group of countries.

D)Withing each market segment, there is currently a single market-leading laundry-soap product that is preferred by most consumers over all others.

E)There are no considerations that tend to support developing a product first and then attempting to influence the preferences of consumers.
_________________

Auge um Auge, Zahn um Zahn !

If you have any questions
New!
Director
Joined: 17 Dec 2005
Posts: 548
Location: Germany
Followers: 1

Kudos [?]: 40 [0], given: 0

### Show Tags

28 Dec 2005, 07:24
With respect to limited time... I say E
VP
Joined: 30 Sep 2004
Posts: 1487
Location: Germany
Followers: 6

Kudos [?]: 336 [0], given: 0

### Show Tags

28 Dec 2005, 07:36
hm ? B ?
_________________

If your mind can conceive it and your heart can believe it, have faith that you can achieve it.

Manager
Joined: 22 Nov 2005
Posts: 138
Followers: 1

Kudos [?]: 2 [0], given: 0

### Show Tags

28 Dec 2005, 07:56
I was thinking B first. But then after reading E I am more inclined towards E. Comparing B and E, B is out of scope. Whether the companies are profitable or notis outside the scope of the argument.
VP
Joined: 21 Sep 2003
Posts: 1065
Location: USA
Followers: 3

Kudos [?]: 77 [0], given: 0

### Show Tags

28 Dec 2005, 09:18
My take is also E.

In the question:
In developing laundry-soap products for a worldwide market, some companies proceed by the strategy of first ascertaining the preference of each market segment, then seeing which product would, on average, best fit all of the segments.

Which of the following is a questionable assumption made by those adopting the strategy above?

The STRATEGY being referred to is NOT for:
1. satisfying the all the market segment
2. being successful in the market

The STRATEGY refers only to:
1. Determine what market A prefers, market B prefers, market C prefers
2. Find a product that is the average of the preferences A, B & C

Now you should see why B is incorrect.
_________________

"To dream anything that you want to dream, that is the beauty of the human mind. To do anything that you want to do, that is the strength of the human will. To trust yourself, to test your limits, that is the courage to succeed."

- Bernard Edmonds

Director
Joined: 14 Sep 2005
Posts: 992
Location: South Korea
Followers: 2

Kudos [?]: 165 [0], given: 0

### Show Tags

28 Dec 2005, 20:39
christoph wrote:
hm ? B ?

I personally find this question really really difficult. I guess you are ready for the test now! Go for it and come back with your success story!
_________________

Auge um Auge, Zahn um Zahn !

Manager
Joined: 22 Nov 2005
Posts: 138
Followers: 1

Kudos [?]: 2 [0], given: 0

### Show Tags

28 Dec 2005, 21:37
gamjatang,

I was earlier confused between B and E. But now I think B makes sense. Here is my reasoning:

What is the strategy - to make a common product that fits all markets (and not do the survey first and then produce - this is just how to execute the strategy). So the assumption for this strategy must be that one cannot tailor the product to each market.
VP
Joined: 21 Sep 2003
Posts: 1065
Location: USA
Followers: 3

Kudos [?]: 77 [0], given: 0

### Show Tags

29 Dec 2005, 10:34
plsubbu wrote:
gamjatang,

I was earlier confused between B and E. But now I think B makes sense. Here is my reasoning:

What is the strategy - to make a common product that fits all markets (and not do the survey first and then produce - this is just how to execute the strategy). So the assumption for this strategy must be that one cannot tailor the product to each market.

Thnaks for clarification plsubbu. Now it makes sense.
_________________

"To dream anything that you want to dream, that is the beauty of the human mind. To do anything that you want to do, that is the strength of the human will. To trust yourself, to test your limits, that is the courage to succeed."

- Bernard Edmonds

Senior Manager
Joined: 05 Jan 2005
Posts: 254
Followers: 1

Kudos [?]: 5 [0], given: 0

### Show Tags

29 Dec 2005, 14:07
1 more for B
Director
Joined: 04 Oct 2005
Posts: 586
Location: Chicago
Followers: 1

Kudos [?]: 7 [0], given: 0

### Show Tags

01 Jan 2006, 16:29
My take on B
Senior Manager
Joined: 03 Nov 2005
Posts: 396
Location: Chicago, IL
Followers: 3

Kudos [?]: 54 [0], given: 17

### Show Tags

03 Jan 2006, 23:52
E is the best. It rules out the only alternative.
_________________

Hard work is the main determinant of success

Senior Manager
Joined: 09 Aug 2005
Posts: 285
Followers: 1

Kudos [?]: 3 [0], given: 0

### Show Tags

04 Jan 2006, 21:29
[quote="gamjatang"][quote="christoph"]hm ? B ?[/quote]

I personally find this question really really difficult. I guess you are ready for the test now! Go for it and come back with your success story![/quote]

The fact the companies are developing a soap for all does not mean they are not developing soap to suit each or assuming that segmentation is impossible.

It is about the strategy used in developing.

But OA is OA I guess.
Director
Joined: 26 Sep 2005
Posts: 575
Location: Munich,Germany
Followers: 1

Kudos [?]: 19 [0], given: 0

### Show Tags

24 Jan 2006, 00:43
this was harrowing !
SVP
Joined: 16 Oct 2003
Posts: 1809
Followers: 5

Kudos [?]: 146 [0], given: 0

### Show Tags

24 Jan 2006, 10:54
Got B.
24 Jan 2006, 10:54
Similar topics Replies Last post
Similar
Topics:
9 The snack food market has recently seen an explosion in the production 11 26 Jul 2016, 11:57
2 A wide variety of methods for marketing products and brands exists.... 1 12 Oct 2014, 02:32
2 Marketing chief: The aggressive sales campaign of Product J 4 26 Dec 2013, 05:35
3 Early in the development of a new product line, the critical 6 08 Apr 2011, 04:05
5 Early in the development of a new product line, the critical 23 20 Jul 2010, 13:10
Display posts from previous: Sort by