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# In her presentation, the head of the Better Business Bureau emphasized

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21 Oct 2016, 02:16
In her presentation, the head of the Better Business Bureau emphasized that companies should think of the cost of conventions and other similar gatherings as not an expense, but as an investment in networking that will pay dividends.

A) as not an expense,but as
B) as not expense,but
C) not an expense,rather
D) not as an expense,but as
E) not in terms of expense,but

Vertical Scan reveals that Option A, B, and D have 'as' and option C and E do not have 'as'
The sentence has 'think of the cost.........gatherings'
The correct use is 'think of X as Y'
Therefore, C and E are out

A, B and D have a pair 'not....but....'

This pair demands a parallel construction
A: not an ...,but as not paralle....Out
B: not expense ,but an not parallel...Out

Therefore D (not as ....,but as...)
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27 Jul 2017, 12:35
D - Parallel structure and correct usage of "Not as X, but as Y"

A & B - Incorrect as not starting with as
C - Usage of rather is incorrect, should be :"but"
E - missing "in terms of" after but

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Updated on: 23 Sep 2017, 09:36
In Option D,here there is no subject after but.
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Originally posted by SI777 on 30 Jul 2017, 20:16.
Last edited by SI777 on 23 Sep 2017, 09:36, edited 1 time in total.
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23 Sep 2017, 03:47
"D" is the correct choice - parallel structure and correct usage of ...not.... but...
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12 Nov 2017, 21:59
In her presentation, the head of the Better Business Bureau emphasized that companies should think of the cost of conventions and other similar gatherings as not an expense, but as an investment in networking that will pay dividends.

A) as not an expense,but as - idiom issue - “think of X not as Y but as Z”
B) as not expense,but - idiom issue
C) not an expense,rather - “Not…rather” is non-idiomatic
D) not as an expense,but as - Correct
E) not in terms of expense,but - parallelism issue - “in terms of expense” and “an investment”

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13 Nov 2017, 03:25
AbdurRakib wrote:
In her presentation, the head of the Better Business Bureau emphasized that companies should think of the cost of conventions and other similar gatherings as not an expense, but as an investment in networking that will pay dividends.

A) as not an expense,but as
B) as not expense,but
C) not an expense,rather
D) not as an expense,but as
E) not in terms of expense,but

there is special situation here.
in other official problem "considered as" is wrong and "consider something " is right.
but inhere why "considered as" is correct.

the reason is not only because d is best but also because the object of "consisder" is long

"cost of conventions and gathering" is long

so, we need to retain "as"

the difuculty here is that gmat do not declare this rule and make us infer this rule. gmat want us to be grammar researchers ????
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07 Mar 2018, 21:37
A) as not an expense,but as - Incorrect starting with as
B) as not expense,but - Incorrect
C) not an expense,rather - Incorrect idiomatic expression
D) not as an expense,but as - Correct
E) not in terms of expense,but - Incorrect parallelism

Ans: D
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05 Apr 2018, 21:13
GMATNinja VeritasPrepKarishma egmat

Quote:
In her presentation, the head of the Better Business Bureau emphasized that companies should think of the cost of conventions and other similar gatherings as not an expense, but as an investment in networking that will pay dividends

Assuming that I can not recall all idioms and AS can function as a role in AS + NOUN (eg. In the drama enacted, Steve acts as a lawyer), how can I eliminate (A)

AS + expense (noun-1) and AS + investment (noun-2) are correct usage since subjects - cost and gatherings - can take role of plural nouns.
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05 Apr 2018, 22:38
A) as not an expense,but as - Incorrect starting with as
B) as not expense,but - Incorrect
C) not an expense,rather - Incorrect idiomatic expression
D) not as an expense,but as - Correct
E) not in terms of expense,but - Incorrect parallelism

Ans: D

Why starting with as is incorrect ?
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30 Apr 2018, 13:35
Hello

Can anyone clarify if a comma is allowed in between an idiom such as :

Not X, but Y Vs Not X but Y
Think of X not as Y, but as Z Vs Think of x not as Y but as Z.

Is comma optional between the idioms or is it required or is it based on the structure of the sentence? Appreciate it.
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12 May 2018, 01:27
AbdurRakib wrote:
In her presentation, the head of the Better Business Bureau emphasized that companies should think of the cost of conventions and other similar gatherings as not an expense, but as an investment in networking that will pay dividends.

A) as not an expense,but as
B) as not expense,but
C) not an expense,rather
D) not as an expense,but as
E) not in terms of expense,but

QA : IDIOM RULE : not as - but as
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11 Jul 2018, 07:25
the " that" refers to investment or networking?
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11 Jul 2018, 08:43
dewdrops909 wrote:
the " that" refers to investment or networking?

Hi dewdrops909, that would refer to investment because clearly this investment pays dividends.

that is flexible and can modify whatever makes sense. In this case, investment makes sense.

p.s. Our book EducationAisle Sentence Correction Nirvana discusses modifier issues of that, their application and examples in significant detail. If someone is interested, PM me your email-id; I can mail the corresponding section.
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27 Aug 2018, 17:13
Hello Everyone!

This is a great example of a question that deals with idiomatic structures! Let's take a closer look to determine the correct answer - and do it quickly! To get started, here is the original question with the main differences highlighted in orange:

In her presentation, the head of the Better Business Bureau emphasized that companies should think of the cost of conventions and other similar gatherings as not an expense, but as an investment in networking that will pay dividends.

A) as not an expense, but as
B) as not expense, but
C) not an expense, rather
D) not as an expense, but as
E) not in terms of expense, but

It's clear from looking over the question quickly that we're dealing with an idiomatic structure that also uses parallel structure. The idiomatic structure we're dealing with here is:

not X, but Y

In this case, both X and Y must be written using parallel structure and wording. For example:

The autumn leaves were not a bright yellow, but were a deep golden hue. --> WRONG
The autumn leaves were not a bright yellow, but a deep golden hue. --> RIGHT

To check for idiomatic structure and parallelism, let's go ahead and add in the phrase "an investment" to the end of each one to fully round out the phrase. Once we've done that, it should be pretty clear which options don't follow the idiomatic structure:

A) as not an expense, but as an investment --> WRONG
(The verb "as" needs to be part of both phrases, or not at all. In this case, it's part of one half, but not the other, making in not parallel in format).

B) as not expense, but an investment --> WRONG
(The word "an" needs to be part of both phrases. In this case, the verb "an" is before the word "not," which means it isn't part of the idiomatic structure. This is another example of a non parallel structure.)

C) not an expense, rather an investment --> WRONG
(While this option DOES use parallel structure for the X and Y by saying "an expense" and "an investment," it's still wrong! It doesn't follow the basic idiomatic structure of "not X, but Y." It uses "not X, rather Y" instead, which is wrong.)

D) not as an expense, but as an investment --> CORRECT
(This uses the correct format of the idiomatic structure "not X, but Y." Both X and Y are written in the same format, with the phrase "as an" at the beginning of each one. Therefore, this is the CORRECT choice!)

E) not in terms of expense, but an investment --> WRONG
(Here is another case of the X and Y not being written using parallel structure. They both need to start with the phrase "in terms of" in them, or both need to start with "an" in them to be parallel.)

There you have it! Option D is the correct option because it's the only one that uses the idiomatic structure "not X, but Y" correctly!

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13 Jun 2019, 20:20
AbdurRakib wrote:
In her presentation, the head of the Better Business Bureau emphasized that companies should think of the cost of conventions and other similar gatherings as not an expense, but as an investment in networking that will pay dividends.

A) as not an expense,but as
B) as not expense,but
C) not an expense,rather
D) not as an expense,but as
E) not in terms of expense,but

Dear Team,

I am ok with answer D. I have a doubt regarding use of comma. According to me, comma is not required. Kindly explain
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14 Jun 2019, 02:01
TeamGMATIFY wrote:
In her presentation, the head of the Better Business Bureau emphasized that companies should think of the cost of conventions and other similar gatherings as not an expense, but as an investment in networking that will pay dividends.

The structure is Not X but Y and X and Y should be parallel.

A) as not an expense,but as

If I break it down,
X as
not an expense
but as an Investment

If I remove but -> there are two "as" -> Incorrect

B) as not expense,but

We have an investment, we require an expense

C) not an expense,rather
Not X but Y is the structure

D) not as an expense,but as
Correct

E) not in terms of expense,but
We require in terms of Investment to make it parallel but we don't have that so incorrect

Hello
In option B, if 'an' were present in the sentence ( as not an expense but an investment ), then out of B and D, which one would be right answer.
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14 Jun 2019, 15:19
priyanshu14 wrote:
Dear Sir,
I am clear with answer D. In all options, I have a doubt regarding the use of comma. Acc. to me, comma is not required. Kindly explain

Hello priyanshu14!

Thanks for the question! The comma is required in this instance because it's part of the idiom format:

not X, but Y

This is one of the few exceptions where you need to use a comma before "but," even though what comes after it is not an independent clause. It needs to stay to properly show the strong contradiction between X and Y. It's a case of what I call the 90/10 rule with English grammar: 90% of the time the rules apply, but 10% of the time they don't. It's why English can be such a pain to learn!

I hope this helps!
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22 Jun 2019, 01:13
AbdurRakib wrote:
In her presentation, the head of the Better Business Bureau emphasized that companies should think of the cost of conventions and other similar gatherings as not an expense, but as an investment in networking that will pay dividends.

A) as not an expense,but as
B) as not expense,but
C) not an expense,rather
D) not as an expense,but as
E) not in terms of expense,but

SV pairs:
2. companies..should think
3. investment..will pay

that is referring to investment

is this correct?
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18 Oct 2019, 02:51
669. In her presentation, the head of the Better Business Bureau emphasized that companies should think of the cost of conventions and other similar gatherings as not an expense, but as an investment in networking that will pay dividends.

A) as not an expense,but as
B) as not expense,but
C) not an expense,rather
D) not as an expense,but as
E) not in terms of expense,but

The correct idiomatic structure is violated in all the options, but D. SO, D is the correct answer.
The correct idiomatic structure is: companies should think of A not as an B but as an C.

A = the cost of conventions and other similar gatherings

B = expense

C = investment
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18 Oct 2019, 09:38
I am still not 100 % sure why b is not close. I marked D but took some time to mark it. I was unable to strike out B for any good reason.

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Re: In her presentation, the head of the Better Business Bureau emphasized   [#permalink] 18 Oct 2019, 09:38

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