It is currently 18 Nov 2017, 03:41

### GMAT Club Daily Prep

#### Thank you for using the timer - this advanced tool can estimate your performance and suggest more practice questions. We have subscribed you to Daily Prep Questions via email.

Customized
for You

we will pick new questions that match your level based on your Timer History

Track

every week, we’ll send you an estimated GMAT score based on your performance

Practice
Pays

we will pick new questions that match your level based on your Timer History

# Events & Promotions

###### Events & Promotions in June
Open Detailed Calendar

# In many surveys, American consumers have expressed a

Author Message
VP
Joined: 22 Nov 2007
Posts: 1078

Kudos [?]: 687 [0], given: 0

In many surveys, American consumers have expressed a [#permalink]

### Show Tags

28 Jan 2008, 06:28
00:00

Difficulty:

(N/A)

Question Stats:

0% (00:00) correct 0% (00:00) wrong based on 1 sessions

### HideShow timer Statistics

In many surveys, American consumers have expressed a willingness to spend up to 10 percent more for products that are ecologically sound. Encouraged by such surveys, Bleach-O Corporation promoted a new laundry detergent, Bleach-O Green, as safer for the environment. Bleach-O Green cost 5 percent more than typical detergents. After one year, Bleach-O Green had failed to capture a significant share of the detergent market and was withdrawn from sale.
Which of the following questions is LEAST likely to be relevant in determining the reasons for the failure of Bleach-O Green?
(A) How effective as a detergent was Bleach-O Green?
(B) How many other detergents on the market were promoted as safe for the environment?
(C) How much more did Bleach-O Green cost to manufacture than ordinary detergents?
(D) To what extent did consumers accept the validity of Bleach-O Green advertised and promoted to consumers?
(E) How effectively was Bleach-O Green advertised and promoted to consumers?

Kudos [?]: 687 [0], given: 0

Senior Manager
Joined: 06 Jul 2006
Posts: 291

Kudos [?]: 75 [0], given: 0

Location: SFO Bay Area
Schools: Berkeley Haas

### Show Tags

28 Jan 2008, 12:40
C seems to be the least likely to be relevant in helping us find the reason for the failure.
_________________

-------------------------------------------------------------
When you come to the end of your rope, tie a knot and hang on.

Kudos [?]: 75 [0], given: 0

Director
Joined: 01 Jan 2008
Posts: 618

Kudos [?]: 203 [0], given: 1

### Show Tags

28 Jan 2008, 13:03
definitely C because it deals with profit margin not level of sales.

Kudos [?]: 203 [0], given: 1

CEO
Joined: 17 Nov 2007
Posts: 3583

Kudos [?]: 4661 [0], given: 360

Concentration: Entrepreneurship, Other
Schools: Chicago (Booth) - Class of 2011
GMAT 1: 750 Q50 V40

### Show Tags

28 Jan 2008, 13:10
C

(C) How much more did Bleach-O Green cost to manufacture than ordinary detergents?

Bleach-O Green had failed to capture a significant share of the detergent market.
The manufacturing cost does not influence on market share at the fixed price of the product.
_________________

HOT! GMAT TOOLKIT 2 (iOS) / GMAT TOOLKIT (Android) - The OFFICIAL GMAT CLUB PREP APP, a must-have app especially if you aim at 700+ | PrepGame

Kudos [?]: 4661 [0], given: 360

Manager
Joined: 07 Jan 2008
Posts: 72

Kudos [?]: 15 [0], given: 0

### Show Tags

28 Jan 2008, 14:20
Will go with C

Kudos [?]: 15 [0], given: 0

SVP
Joined: 28 Dec 2005
Posts: 1543

Kudos [?]: 185 [0], given: 2

### Show Tags

28 Jan 2008, 14:42
im down with C as well

Kudos [?]: 185 [0], given: 2

Manager
Joined: 08 Feb 2006
Posts: 248

Kudos [?]: 10 [0], given: 0

Schools: Ross, Kellogg, Darden (i/v)

### Show Tags

28 Jan 2008, 18:59
another C here. OA pls?

Kudos [?]: 10 [0], given: 0

Director
Joined: 30 Jun 2007
Posts: 780

Kudos [?]: 189 [0], given: 0

### Show Tags

29 Jan 2008, 00:20
Conclusion: Bleach-O Green, a new laundry detergent safer for the environment. Bleach-O Green had failed to capture a significant share of the detergent market and was withdrawn from sale.
For LEAST likely to be relevant in determining reasons for the failure of Bleach-O Green, it is must to select answer choice, that is irrelevant to failure.

(A) How effective as a detergent was Bleach-O Green? [Definitely this has a major role in the success of the detergent – eliminate it]

(B) How many other detergents on the market were promoted as safe for the environment? [Competitive products also play important role in the success of the detergent - eliminate it]

(C) How much more did Bleach-O Green cost to manufacture than ordinary detergents? [Definitely, this has no direct effect on the failure - eliminate it]

(D) To what extent did consumers accept the validity of Bleach-O Green advertised and promoted to consumers?
[Consumer acceptance play important role in the success of the detergent - eliminate it]

(E) How effectively was Bleach-O Green advertised and promoted to consumers?

Kudos [?]: 189 [0], given: 0

Re: cr 1000 4   [#permalink] 29 Jan 2008, 00:20
Display posts from previous: Sort by

# In many surveys, American consumers have expressed a

Moderators: GMATNinjaTwo, GMATNinja

 Powered by phpBB © phpBB Group | Emoji artwork provided by EmojiOne Kindly note that the GMAT® test is a registered trademark of the Graduate Management Admission Council®, and this site has neither been reviewed nor endorsed by GMAC®.