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Re: In many surveys, American consumers have expressed a willingness to sp [#permalink]
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Answer C is discussing cost of production of Bleach-O Green compared to ordinary detergent, which is out of scope. Consumers do not base their purchase decision on cost but on price.
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Re: In many surveys, American consumers have expressed a willingness to sp [#permalink]
Bunuel wrote:
In many surveys, American consumers have expressed a willingness to spend up to 10 percent more for products that are ecologically sound. Encouraged by such surveys, Bleach-O Corporation promoted a new laundry detergent, Bleach-O Green, as safer for the environment. Bleach-O Green cost 5 percent more than typical detergents. After one year, Bleach-O Green had failed to capture a significant share of the detergent market and was withdrawn from sale.

Which of the following questions is LEAST likely to be relevant in determining the reasons for the failure of Bleach-O Green?


(A) How effective as a detergent was Bleach-O Green?

(B) How many other detergents on the market were promoted as safe for the environment?

(C) How much more did Bleach-O Green cost to manufacture than ordinary detergents?

(D) To what extent did consumers accept the validity of Bleach-O Green advertised and promoted to consumers?

(E) How effectively was Bleach-O Green advertised and promoted to consumers?


In C) the cost of manufacturing is still affecting the prize for the consumers, and therefore the market share. So i dont find this a perfect answer. But all the other answers have a more direct correlation to the market, so C) stands out a little bit. Thats why i chose it.
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Re: In many surveys, American consumers have expressed a willingness to sp [#permalink]
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Corporation lost the share in the market and withdrawn from sale. Hence C is the correct answer as customer is not worried manufacture cost of Bleach-o or other corporation.

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Re: In many surveys, American consumers have expressed a willingness to sp [#permalink]
C is the answer. "Cost to manufacture" is likely to be the least relevant factor here: Bleach-O Green costs 5 percent more than typical detergents, and consumers had expressed a willingness to spend up to 10 percent more for products that are ecologically sound.
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Re: In many surveys, American consumers have expressed a willingness to sp [#permalink]
sony1000 wrote:
Answer C is discussing cost of production of Bleach-O Green compared to ordinary detergent, which is out of scope. Consumers do not base their purchase decision on cost but on price.

but obviously price is affected by the cost and if cost is higher then price will be higher too
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Re: In many surveys, American consumers have expressed a willingness to sp [#permalink]
The ­Answer would be "C" as its clear from the paragraph that the brand launched their new detergent so if they launched the new detergent they there are very less chance that the manufacturing cost would be a problem hence "C"
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Re: In many surveys, American consumers have expressed a willingness to sp [#permalink]
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